Scribd Logo
Upload

Welcome to Scribd!

  • Marketing

    Uploaded by

    은치
    6 views1 page
    The document discusses the ethical issues around using emotional marketing tactics. It acknowledges that while emotional appeals can be effective, they should only be used carefully and for the right purposes. The document argues that if emotional marketing instead encourages people to think about important issues like the environment, and motivates consumers and positive action, then it could have benefits for society. Overall, the document's view is that emotional marketing is acceptable if used carefully and for unifying society around important causes.

    Original Description:

    Original Title

    1. Marketing

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses the ethical issues around using emotional marketing tactics. It acknowledges that while emotional appeals can be effective, they should only be used carefully and for the right purposes. The document argues that if emotional marketing instead encourages people to think about important issues like the environment, and motivates consumers and positive action, then it could have benefits for society. Overall, the document's view is that emotional marketing is acceptable if used carefully and for unifying society around important causes.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    Marketing

    Uploaded by

    은치
    The document discusses the ethical issues around using emotional marketing tactics. It acknowledges that while emotional appeals can be effective, they should only be used carefully and for the right purposes. The document argues that if emotional marketing instead encourages people to think about important issues like the environment, and motivates consumers and positive action, then it could have benefits for society. Overall, the document's view is that emotional marketing is acceptable if used carefully and for unifying society around important causes.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    WRT Discussion – Marketing

    I can understand both ideas, emotional marketing tactic is unethical, and it is great

    useful. Why I provide this vague stand is because it is needed but should be used with proper

    way. Let me specify my opinion.

    People are vulnerable with emotion. This is why many companies are still using this

    strategy into their advertisement. However, the meaning of any stuffs is created by how it is

    used for, and it also can apply to the in terms of advertisement as well. For example, if a

    company contain the contents that encourage people to consider more about environment

    while they promote their product. Probably the company can be paid attention by customers

    and also lead people to do something that related to environment protection.

    To conclusion, using strong effective tool in proper way can bind our community

    tighter and eventually distribute to create better society. This is my opinion and something I

    wanted to further develop from both Linus and Maria’s idea.

    You might also like