Student Training for Entrepreneurial Promotion – Session 04 Leadership and Strategic Management

TEACHING PLAN SESSION 04 – LEADERSHIP AND STRATEGIC

MANAGEMENT

Total: 180 minutes

Content Students should: Methodology Duration

Introduction
 The topic of Leadership  understand why Leadership  Lecture 5 min
is important for
entrepreneurship
 The topic of Strategic  understand the meaning of  Lecture 5 min
Management Strategic Management

Leadership

 Vision  know what a Vision is  Lecture 10 min

 know the necessary
attributes of a Vision
 know the characteristics of
a good Vision
 Exercise: A Vision for the  formulate a Vision for their  Exercise 30 min
group business group businesses
 Mission Statement  know what a Mission  Lecture 5 min
Statement is
 Exercise: Mission  understand how to  Exercise 15 min
Statement formulate a Mission
Statement

Strategic Management

 The meaning of Strategic  understand the importance  Lecture 10 min

Management
 Product Attribute Map
 Exercise Attribute Map
 SWOT-Analysis
 Exercise SWOT-Analysis
of getting a competitive
advantage
 know the four general
strategic approaches
 understand how to draw a  Lecture 30 min
Product Attribute Map  Exercise
 develop a Product Attribute
Map for the group business
 describe strengths and  Lecture 30 min
weaknesses on the basis of  Exercise
the Competitor Profile
Matrix
 describe threats and
opportunities on the basis
of the Industry Analysis
 conduct a SWOT-analysis
for the group business

The Operations Plan

 Back-End  know the different parts of  Lecture 10 min

 Front-End the Operations Plan
 Quality Control

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Student Training for Entrepreneurial Promotion – Session 04 Leadership and Strategic Management

 Problems in the Production

Process
 Exercise: Operations Plan  understand the different  Exercise 30 min
for the group business factors important for an
operations plan