Department of Education
Region I
Teacher: MICHELL S. BEJAR
First Semester (2022-2023)
Session 1
September 19, 2022
TOPIC Marketing Mix in the Development
of Marketing Strategy
MOST ESSENTIAL Recognize the importance of
LEARNING marketing mix in the development
COMPETENCY/IES of marketing strategy
TLE_ICTAN11/12EM-Ia-1
LEARNING RESOURCES Entrepreneurship Textbook by Dr.
Eduardo A. Morato
Entrepreneurship Module 2
LEARNING DELIVERY Activity
MODE Learners are given 5 minutes to read
a text stating the definition of
4 A’S marketing, marketing mix., and the
components of marketing mix.
After reading, they have to give at
least 3 things they learned from
their reading.
Analysis
Learners answer the following
questions:
1. What is marketing mix?
2. What are the four
components of the
La Union Schools Division
DAMORTIS NATIONAL HIGH SCHOOL
Damortis, Santo Tomas, La Union
Daily Lesson Log in Entrepreneurship
Track & Strand: 12 Cookery B/ 12 ABM/ 12 HUMSS
Week 5
Session 2
September 20 2022
Marketing Mix in the Development
of Marketing Strategy
Recognize the importance of
marketing mix in the development of
marketing strategy
TLE_ICTAN11/12EM-Ia-1
Entrepreneurship Textbook by Dr.
Eduardo A. Morato
Entrepreneurship Module 2
Activity
Learners are shown the picture of a
business establishment. They will
evaluate the feasibility of the
business based on its location.
Analysis
Learners answer the following
questions:
1. Why must a business be
located in a strategic place?
2. Given our location, near the
Session 3
September 21, 2022
Marketing Mix in the Development of
Marketing Strategy
Recognize the importance of
marketing mix in the development of
marketing strategy
TLE_ICTAN11/12EM-Ia-1
Entrepreneurship Textbook by Dr.
Eduardo A. Morato
Entrepreneurship Module 3
Activity
Learners watch a video about how
these two famous businesses use the
4Ps of Marketing
 Starbucks
 Burberry’s
Analysis
Learners answer the following
questions:
1. What is the role of marketing
mix in the development of
business strategies?
Session 4
September 22-23, 2022
Marketing Mix in the Development
of Marketing Strategy
Recognize the importance of
marketing mix in the development of
marketing strategy
TLE_ICTAN11/12EM-Ia-1
Entrepreneurship Textbook by Dr.
Eduardo A. Morato
Entrepreneurship Module 3
Activity
Learners watch avideo talking about
the integration of marketing mix in
the formulation of business
strategies.
Analysis
Learners answer the following
questions:
1. What should a business
integrate to its marketing
plan to ensure success?
 marketing mix sea and mountains, what 2. Why much a business consider 2.
businesses may thrive here? the 4 P’s of Marketing mix? What two things should
marketing strategy reflect?
Abstraction Abstraction Abstraction Abstraction
Discussion on Discussion on Discussion on Discussion on
 Products  Place  The importance of Marketing  The importance of
-Kinds of Products  Promotions Mix in the Development of Marketing Strategy
 Prices Business Strategies  The Role of Marketing Mix
- The Eight Pricing
Strategy
Application Application Application Application
Group Work Group Work Individual Activity: Individual Activity
Each Group is assigned a popular Applying the 4 Ps of Marketing Mix, In a separate sheet of paper. Draw As a future entrepreneur, identify at
business. Their task is to identify devise a promotional material your DREAM BUSINESS and explain least 3 products or service that will
what pricing strategy is used by the the importance of the marketing mix meet the demand of consumers in
business assigned to them (4P’s) in achieving it your own locality. What strategy/ies
will you adopt to promote your
three (3) identified products?
ASSESSMENT 10 item identification Essay type 10 item True or False quiz Thumbs up-thumbs down
Format Learners answer 5 questions about
the lesson Teacher states concepts of the
lesson, learners will show a thumbs
up when they understand the
Result concept and thumbs down when
not.

REMARKS

Prepared by: Checked by: Noted:

MICHELL S. BEJAR CONCEPCION B. DULAY CYNTHIA C. MAPALO
Teacher III Teacher III/ SHS OIC Secondary School Principal III