CEBU INSTITUTE OF TECHNOLOGY – UNIVERSITY

COLLEGE OF ENGINEERING AND ARCHITECTURE

DEPARTMENT OF INDUSTRIAL ENGINEERING

COURSE GUIDE
Course / Section SSP031 CREATIVE THINKING TOOLS, TRENDS & TECHNIQUES Credit Units 3
Term Offered Second Semester AY 2022-2023 Total Hours 54
MADE4Learning Approach AP3 – Online Blended (Synchronous & Asynchronous)
Instructor Engr. CHERADEE ANN M. CABANLIT / Engr. DONALD R. LALICAN / Engr. ANTONIETTE ALMADEN /
Engr. KRISTAN IAN D. CABANA
Pre-Requisite/s None
Co-Requisite/s None
Course Description
This course introduces tools, trends and techniques in creative thinking towards critically analyzing independently sourced complex information and ideas, and generating
solutions taking into account a range of perspectives. The students are expected to reflect on their thought process and present their findings considering reasons to
support and rationally oppose their own viewpoints using logical and abstract thinking to evaluate the effectiveness of ideas, products and performances to achieve
desired outcomes.
Course Learning Outcomes
CLO 1. Discuss the creative thinking tools, its methodology, & application areas
CLO 2. Discuss the different trends and techniques, its application and process
CLO 3. Formulate and solve different quantitative creative thinking tools
CLO 4. Apply appropriate these creative thinking tools/ techniques in design
Topics / Modules and Intended Learning Outcomes
Topic 1: Introduction to Creative Thinking Tools, Trends and Techniques
LO1: Discuss the definition of Creative Thinking Tools, Trends and Techniques
LO2: Discuss its purpose, relevance and uses for future courses
LO3: Create the mindset that overlays design thinking to ensure that the products are actually relevant and beneficial in the long run.
Topic 2: Design on Kansei Engineering
LO1: Apply the process of Kansei Engineering to design a product.
LO2: Identify how human feelings can relate to the specification / features of a product
Topic 3: Design on Pugh Matrix
LO1: Point out selection criteria among a set of alternatives.
LO2: Evaluate a set of alternatives or options in making decisions.
LO3: Decide a solution from a quantitative result.
Topic 4: Design on Quality Function Deployment
LO1: Define the process in Quality Function Deployment Tool
LO2: Prioritize spoken and unspoken customer wants and explain these needs into technical characteristics and specifications.
LO3: Build and deliver a quality product or service by focusing everybody toward customer satisfaction
Topic 5: Design on Kano Analysis
LO1: Describe the three requirements of Kano Analysis that helps understand customer preferences.
LO2: Identify how customers view the different features of a product or service against each other.
Topic 6: Design on TRIZ
LO1: Define the different TRIZ principles.
LO2: Apply the TRIZ Principles in their daily lives.
LO3: Practice creating inventive solutions using the TRIZ principles.
Topic 7: Human-Centered Design Methodology
LO1: Discuss the definition of human-centered design methodology
LO2: Explain Human-Centered Design Methodology as well as how it will apply in designing human-centered product for end users.
LO3: Apply human centered design approach and methodology
LO4: Practice research skills in designing product
LO5: Perform best practice from research to solution for an effective and successful outcome
Topic 8: Design Thinking Methodology
LO1: Explain the Research Process in Design Thinking tool.
LO2: Identify the needs of the stakeholders through the user-centric approach.
LO3: Classify and re-define innovation challenges by asking the right inquiries, and not necessarily focusing on the correct answers.
LO4: Create a rapid prototype to bring their thoughts into reality as fast as reasonably expected, and obtain feedback.
Topic 9: Design on Problem Definition Tool
LO1: Recite the steps in identifying a problem using the Problem Definition Tool.
LO2: State which key critical issue is each group’s priority based on their given topic.
Topic 10: Design on People Shadowing
LO1: Explain the importance of People Shadowing in conducting a project/research.
LO2: Relate from the subject under study by learning and observing their everyday lives.
LO3: Formulate the contextual details that can influence a person’s behavior or motivation
Topic 11: Design on Question Ladder
LO1: Describe when a question ladder is a useful and appropriate tool.
LO2: Explain the layout of the Question Ladder Template and how it works.
LO3: Select the most relevant questions to challenge the core issues of a problem or opportunity.
LO4: Explain the strengths and weaknesses of a question ladder.
Topic 12: Design on Target Group
LO1: Explain the definition and significance of using Target Group in designing a research/project.
LO2: Relate the steps learned in how to choose and identify the Target Group as well as their needs and wants in research/project that will be focusing.
LO3: Formulate interrelated ideas to gain better insights that will cater people’s needs and wants using Target Group.
Topic 13: Design on Personas
LO1: Explain the importance of Personas in conducting a project/research
LO2: Apply personas and identify the intended audience
LO3: Formulate contextual details in creating a fictional character as reference point
Topic 14: Design on Thinking Hats
LO1: Construct a new idea and organize thinking process in a detailed and cohesive manner.
LO2: Create conscious thoughts for certain aspects of the issues that are being discussed.
Topic 15: Design on Fast Idea Generator
LO1: Generate ideas by looking at a problem or opportunity from a range of perspectives.
LO2: Come up with alternatives that bend, break and stretch the “normal rules” to generate many surprising ideas
LO3: Review ideas and select the best to that can be a workable innovation
Topic 16: Design on Experience Map
LO1: Define what Experience Map is.
LO2: Point out the customer’s pain points and feedbacks.
LO3: Recommend solutions on how will the product or service be improve.
Topic 17: Design on Improvement Triggers
LO1: Apply the seven (7) thinking techniques of Improvement Triggers
LO2: Answer questions about a given product that needs development to come up with ideas for its improvement
LO3: Present the improved designs of the products created from the ideas gathered.
Topic 18: Design on Prototype Testing
LO1: Explain the purpose and importance of Prototype Testing in designing new products or ideas in a project/research.
LO2: Compose hypothesis from the feedbacks of the end-users to;
LO3: Formulate solutions on products using the Prototype Testing basic guide.

MADE4Learners FRAMEWORK
Approach Distance Blended Distance Online / Online Blended
Technical Requirements o Hardware: PC / laptop, and/or Smartphone capable of text, call, email, FB group & messenger and camera available, PDF reader
o Software: Microsoft Word, Excel and Powerpoint, Zoom Conferencing App
o Materials, etc: Wifi connection at home / Data connection

Communication Means o Facebook group &/or messenger, text, call, email

o Learning Management System: Moodle

Reminders o It is expected that students have the maturity and discipline to do self-directed learning and that the Instructor facilitates the learning
through consultation and/or elaboration of topics.
o The learning activities will be uploaded in both the Moodle and Facebook Group and/or sent through email if needed.
o Submission of output/s is every end of the week preferably Sunday and should be submitted through the designated Google Folders
or Moodle if already available.
o Midterm and Final Product Idea Pitch will be done online via Zoom.

GRADING SYSTEM
Midterm Grade MG = 75% Formative Assessment + 25% Summative Assessment
Formative Assessment = 5% Summary Report + 5% Case Study Report + 15% Exit Ticket Report #1 + 15% Exit Ticket Report #2 + 15%
Exit Ticket Report #3 + 15% Exit Ticket Report #4 + 15% Exit Ticket Report #5 + 15% Exit Ticket Report #6
Summative Assessment = Midterm Pitch Score
Final Grade Final Grade, FG
= 40% MG + 45% Formative Assessment + 15% Summative Assessment
Formative Assessment = 10% Exit Ticket Report #7 + 10% Exit Ticket Report #8 + 10% Exit Ticket Report #9 + 10% Exit Ticket Report
#10 + 10% Exit Ticket Report #11 + 10% Exit Ticket Report #12 + 10% Exit Ticket Report #13 + 10% Exit Ticket Report #14 + 10% Exit
Ticket Report #15 + 10% Exit Ticket Report #16
Summative Assessment = Final Examination
STUDENT SUPPORT SERVICES
Student Success Office For concerns, queries, suggestions and complaints:
https://www.facebook.com/tatakteknoy/
Guidance Center Online Guidance Consultation / Counseling:
https://bit.ly/NotAlone-eGuidanceIsHereForYou
College Library Online Library Service Request
https://bit.ly/BeyondBorders-eLibraryIsHereForYou
Medical Dental Clinic Online Medical-Dental Consultation
https://bit.ly/StayHealthy-eClinicIsHereForYou
Technical Support Group CIT University Technical Group
https://www.facebook.com/citutsg/
OTHER HELPFUL LINKS
Student Help Kit For information about MADE4Learners Framework, and other resources
https://bit.ly/MADE4Learning-STUDENT-HelpKit
Online Peer Learning Booking for an appointment for a peer learning session with a mentor
Program https://bit.ly/PLP-AppointmentForm
COURSE DELIVERY PLAN
Output /
Specific Teaching / Learning Assessment
Week Topic Formative Online References
Dates Activities Tools
Assessment
1 Introduction to ● Video Sharing on Video Summary Summary Video: https://www.youtube.com/watch?v=ilYwng0sof8
Creative “Introduction to Report Report Rubric
Thinking Tools, Creative Thinking”
Trends and by IveyDesign
Techniques
2 Design on ● Courseware Case Study Case Study ● Nagamachi, M. (1995). Kansei Engineering: A new ergonomic
Kansei Learning with Report Rubric consumer-oriented technology for product development.
Engineering workshop exercise International Journal of Industrial Ergonomics, 15(1), pp.3-11.
https://www.sciencedirect.com/science/article/abs/pii/0169814194
by partner
000525
● Case Study on ● https://www.academia.edu/35303021/Kansei_Engineering_Based
“Kansei _Emotional_Product_Design_An_Illustration_by_a_Battery_Drill_
Engineering” by J. Case-Study
Nunez ● http://ojs.kmutnb.ac.th/index.php/ijst/article/view/118
● https://iopscience.iop.org/article/10.1088/1757-
899X/105/1/012031

Supplementary:
https://www.youtube.com/watch?v=DB3Oq7wSa0Y&t=387s
Design on ● Courseware Exit Ticket Report Exit Ticket Video: https://www.youtube.com/watch?v=5DeDXsGvA_w&t=53s
Pugh Matrix Learning with #1 Report Rubric ● (n.d.). Pugh Matrix step by step. Retrieved from
workshop exercise https://www.decision-making-confidence.com/pugh-matrix.html
by partner ● Saadeddin, D. (n.d.). Continuous Improvement Toolkit. Retrieved
● Video Sharing on from https://citoolkit.com/articles/pugh-matrix/
“Pugh Matrix” by ● (2019, July 30). Choose the Right Decision Criteria. Retrieved
6ixsigmaorg from https://netmind.net/choose-the-right-decision-criteria/
● https://www.slideshare.net/dsaadeddin/pugh-matrix-111614257
● https://www.burgehugheswalsh.co.uk/uploaded/1/documents/pug
h-matrix-v1.1.pdf

3 Design on ● Courseware Exit Ticket Report Exit Ticket Video: https://www.youtube.com/watch?v=X1KONQw02H8

Quality Learning with #2 Report Rubric ● Stuart Burge, A Functional Approach to Quality Function
Function workshop exercise Deployment, 2007:
Deployment https://www.burgehugheswalsh.co.uk/uploaded/1/documents/a-
by partner
functional-approach-to-quality-function-deployement-v3.pdf
 ● Video Sharing on ● Richard Denney, An Introduction to Use Cases and Quality
“QFD” by LEARN & Function Deployment, 2005:
APPLY: Lean and http://www.informit.com/articles/article.aspx?p=384463&seq
Num=2
Six Sigma
● JViaenea , Quality function deployment in the chocolate industry,
1998: https://doi.org/10.1016/S0950-3293(99)00007-5
● http://www.npd-solutions.com/featuredworkshops/qfdws
● https://vardeman.public.iastate.edu/IE361/s00mini/chen.htm

Design on ● Courseware Exit Ticket Report Exit Ticket Video: https://www.youtube.com/watch?v=iuOrEIBVQX4

Kano Analysis Learning with #3 Report Rubric ● https://www.kanomodel.com/.
workshop exercise https://www.mindtools.com/pages/article/newCT_97.htm
by partner
● Video Sharing on
“Kano Model” by
Kevolve Product
Management

Design on ● Courseware Exit Ticket Report Exit Ticket Video: https://www.youtube.com/watch?v=Pvc-cXc98QA&t=111s

TRIZ Learning with #4 Report Rubric ● Rrl. (n.d.). Retrieved from https://www.aitriz.org/134-
workshop exercise trizcon2012/abstract-12/592-a-workshop-games-activities-and-
by partner practices-for-the-first-time-in-the-40-principles-of-triz
● Video Sharing on ● Herbert Simon, The Sciences of the Artificial (3rd Edition), 1996:
“TRIZ the Solutions (n.d.). Innovation and Problem-Solving with TRIZ Workshop.
Retrieved from http://www.npd-solutions.com/trizws.html
First way to Solve
● http://www.triz40.com/aff_Principles_TRIZ.php
Problems” by
TRIZICS https://www.mindtools.com/pages/article/newCT_92.htm
4 Human ● Courseware Exit Ticket Report Exit Ticket Video: https://www.youtube.com/watch?v=0bxtEqM2TQU
Centered Learning with #5 Report Rubric ● (2019, July 31). Human Centered Design 101 - A Course by
Design workshop exercise IDEO & Acumen. Retrieved (n.d.). Are.na /
Methodology by partner madpow_hcd_overview.pdf. Retrieved
● Video Sharing on ● https://medium.com/design-club/useful-methods-guides-and-
“Dev Explains: tools-to-aid-the-design-process.
What is human- https://bestgraz.org/wp-content/uploads/2015/09/Field-Guide-to-
centered design — Human-Centered-Design_IDEOorg.pdf
and why does it
matter?” by DevEx
 Design ● Courseware Exit Ticket Report Exit Ticket Video: https://www.youtube.com/watch?v=TPXrheqhTCs
Thinking Learning with #6 Report Rubric ● Gerd Waloszek, Introduction to Design Thinking, 2012:
Methodology workshop exercise https://experience.sap.com/skillup/introduction-to-design-thinking/
by partner ● Herbert Simon, The Sciences of the Artificial (3rd Edition), 1996:
● Video Sharing on ● https://monoskop.org/images/9/9c/Simon_Herbert_A_The_Scienc
“Design Thinking” es_of_the_Artificial_3rd_ed.pdf
by TED talks ● https://www.interaction-design.org/literature/article/5-stages-in-
the-design-thinking-process
● https://careerfoundry.com/en/blog/ux-design/what-is-design-
thinking-everything-you-need-to-know-to-get-started/

5 Midterm Examination – Midterm Product Idea Pitch using Human Centered Design and Design Thinking Methodology (Exit Ticket 5-6)
6 Design on ● Courseware Exit Ticket Report Exit Ticket Video: https://www.youtube.com/watch?v=o4dddmOpQ5s
Problem Learning with #7 Report Rubric ● https://scholar.lib.vt.edu/ejournals/JTE/v2n1/pdf/mccade.pdf
Definition workshop exercise https://diytoolkit.org/tools/problem-definition-2/
by partner
● Video Sharing on
“Problem Definition”
by DIY Toolkit

Design on ● Courseware Exit Ticket Report Exit Ticket Video: https://www.youtube.com/watch?v=s7vSDdyU7ug

People Learning with #8 Report Rubric ● A. Pratitha, “My Journey of People Shadowing: Observing and
Shadowing workshop exercise Learning about Everyday Lives”, Medium, 2019. [Online].
by partner Available: https://medium.com/@pratithayu/my-journey-of-people-
● Video Sharing on shadowing-observing-and-learning-about-everyday-lives-
fc6acd579a07, [Accessed: 03- Sep- 2019].
“People Shadowing”
● “People Shadowing”, Development Impact and You, 2019.
by DIY Toolkit
[Online]. Available: https://diytoolkit.org/tools/shadowing/.
[Accessed: 03- Sep- 2019].

https://medium.com/@pratithayu/my-journey-of-people-shadowing-
observing-and-learning-about-everyday-lives-fc6acd579a07
Design on ● Courseware Exit Ticket Report Exit Ticket Video: https://www.youtube.com/watch?v=K9ix-dA5a5k
Question Learning with #9 Report Rubric ● https://www.open.edu/openlearncreate/mod/oucontent/view.php?i
Ladder workshop exercise d=80416
by partner www.doe.mass.edu/edeval/model/.
● Video Sharing on
“Question Ladder”
by DIY Toolkit
 Design on ● Courseware Exit Ticket Report Exit Ticket Video: https://www.youtube.com/watch?v=dx5eg-1MXVA
Target Group Learning with #10 Report Rubric ● http://www.projektmanazer.cz/sites/default/files/dokumenty/novink
workshop exercise y/leden/1-2targetgroupanalysisfortheproject.pdf
by partner ● https://diytoolkit.org/search/TARGET+GROUP
● Video Sharing on
“Target Group” by
DIY Toolkit

Design on ● Courseware Exit Ticket Report Exit Ticket Video: https://www.youtube.com/watch?v=jGhgA_kUFrA

Personas Learning with #11 Report Rubric ● K. Lee, “The Beginner’s Guide to Creating Marketing Personas:
workshop exercise Buffer”, Buffer Marketing Library, 2018. [Online]. Available:
https://buffer.com/library/marketing-personas-beginners-guide,
by partner
[Accessed: 09-Sep-2019]
Video Sharing on ● “Personas”, Development Impact and You, 2017. [Online].
“Personas” by DIY Available:
Toolkit https://diytoolkit.org/tools/personas/. [Accessed: 09- Sep- 2019].
● https://buffer.com/library/marketing-personas-beginners-guide
https://diytoolkit.org/tools/personas/
7 Design on ● Courseware Exit Ticket Report Exit Ticket Video: https://www.youtube.com/watch?v=HHti3rxPdFw
Thinking Hats Learning with #12 Report Rubric ● “Thinking Hat”, Development Impact and You, 2019. [Online].
workshop exercise Available: https://diytoolkit.org/tools/thinkinghat/, [Accessed: 08-
by partner Sep- 2019].
● Video Sharing on ● https://iqdoodle.com/six-thinking-hats/
“Thinking Hats” by
DIY Toolkit

Design on Fast ● Courseware Exit Ticket Report Exit Ticket Video: https://www.youtube.com/watch?v=t4QPjRckDl4
Idea Generator Learning with #13 Report Rubric ● Playing with the Fast Idea Generator for gender equality and
workshop exercise social inclusion, Development Impact and You, 2019. [Online].
by partner Available: https://diytoolkit.org/casestudies/playing-with-the-fast-
● Video Sharing on idea-generator-for-gender-equality-and-social-inclusion/,
[Accessed: 15- Sep- 2019].
“Fast Idea
Generator” by DIY https://diytoolkit.org/tools/fast-idea-generator/
Toolkit

Design on ● Courseware Exit Ticket Report Exit Ticket Video: https://www.youtube.com/watch?v=zsgXAzdRcSI

Experience Learning with #14 Report Rubric ● Schneider J., Stickdorn M., (2010) The Customer Journey
Map workshop exercise Canvas . In: This is Service Design Thinking. Amsterdam: BIS
Publishers.
by partner
 ● Video Sharing on ● http://creativecommons.org/licenses/by-nc/3.0/,444 Castro Street,
“Experience Map” Suite 900, Mountain View, California, 94041, USA.
by DIY Toolkit ● https://diytoolkit.org/tools/experience-map/

8 Design on ● Courseware Exit Ticket Report Exit Ticket Video: https://www.youtube.com/watch?v=im0IOXxXmFU

Improvement Learning with #15 Report Rubric ● R. Elmansy. “A Guide to the SCAMPER Technique for Creative
Triggers workshop exercise Thinking.” Internet:
by partner ● https://www.designorate.com/a-guide-to-the-scamper-technique-
● Video Sharing on for-creative-thinking/, April 10, 2015 [Sept. 16]
“Improvement ● https://www.designorate.com/a-guide-to-the-scamper-technique-
Triggers” by DIY for-creative-thinking/
Toolkit ● https://diytoolkit.org/tools/improvement-triggers/

Design on ● Courseware Exit Ticket Report Exit Ticket Video: https://www.youtube.com/watch?v=8DdGU8LIgEg

Prototype Learning with #16 Report Rubric ● “Prototype Testing Plan,” Development Impact and You, 03-Sep-
Testing workshop exercise 2014. [Online]. Available: https://diytoolkit.org/tools/prototype-
by partner testing-plan/. [Accessed: 18-Sep-2019].
● Video Sharing on ● https://diytoolkit.org/search/prototype+testing
“Prototype Testing”
by DIY Toolkit

9 Final Examination – Final Product Idea Pitch using Creative Thinking Tools (Exit Ticket 7-16)