Buisness Study

Project

PLANNER

Natasha Naveed 9G6

Nike, Inc. is an American multinational corporation that
designs, develops, and sells footwear, apparel, and
accessories. The company was founded in 1964 by Bill
Bowerman and Phil Knight under the name "Blue Ribbon
Sports" before officially changing its name to Nike, Inc. in 1971.
The company is headquartered in Beaverton, Oregon, and has
operations in over 190 countries around the world.

Nike is known for its innovative and high-quality products, as well

as its iconic "swoosh" logo. The company's product line includes
athletic shoes, clothing, and equipment for various sports such as
running, basketball, soccer, and tennis, among others. Nike is also
known for its partnerships with professional athletes and sports
teams, as well as its sponsorship of major sporting events and
leagues.

In addition to its product line, Nike is committed to sustainability

and social responsibility. The company has set ambitious goals to
reduce its environmental footprint, including a commitment to
100% renewable energy in all its owned or operated facilities by
2025. Nike is also actively involved in promoting social justice and
equality, including through its support for the Black Lives Matter
movement and its support for athletes who speak out on social
issues.

Today, Nike is one of the world's largest athletic brands, with

revenues of over $44 billion in 2021. The company continues to
innovate and push the boundaries of sports performance and
style, while also maintaining its commitment to sustainability and
social responsibility.Nike is a publicly-traded company listed on
the New York Stock Exchange under the symbol "NKE". The
company employs over 75,000 people worldwide, and its products
are sold through a variety of channels, including Nike-owned retail
stores, online at Nike.com, and through various retail partners.
Nike has a long history of innovation in athletic footwear and
apparel, including the development of technologies such as Air
Max cushioning, Flywire technology, and Flyknit construction. The
company also collaborates with designers and artists on limited-
edition product releases, such as the popular Nike Air Jordan line
of basketball shoes.
In recent years
 Nike's Organizational Structure
Nike's organizational structure is designed to support its global operations
and facilitate effective decision-making. The company is organized into
several functional areas, each headed by a senior executive, and the overall
structure is hierarchical.
At the top of Nike's organizational structure is the Executive Leadership Team,
which includes the CEO, CFO, COO, CMO, CIO, and other high-level
executives. This team is responsible for setting the overall strategy and
direction of the company.

1. Global Operations and Technology: This area is responsible for

managing Nike's manufacturing and supply chain operations, as well as
its technology infrastructure.
2. Global Brand and Category Management: This area is responsible for
developing and promoting Nike's brand image and managing specific
product categories, such as running shoes or basketball apparel.
3. Global Sales: This area is responsible for managing Nike's sales
operations, including developing sales strategies, managing customer
relationships, and overseeing distribution channels.
4. Global Merchandising: This area is responsible for managing Nike's
product assortment and ensuring that products are aligned with customer
demand and market trends.
5. Global Corporate Functions: This area includes various corporate
functions, such as finance, legal, and human resources, which support
Nike's global operations.

Within each functional area, there are additional levels of hierarchy, including
managers, directors, and vice presidents, who are responsible for overseeing
specific teams and projects.

Overall, Nike's organizational structure is designed to support collaboration

and effective decision-making across its global operations, while also
ensuring that each functional area has clear responsibilities and
accountabilities. The structure enables Nike to be agile and responsive to
changing market conditions, while also promoting innovation and creativity
throughout the organization.
 Hierarchy Level jobs

Nike's managers play a critical role in overseeing the day-to-day operations

of specific teams or projects within their functional area. They are responsible
for ensuring that work is completed on time and to a high standard, and that
team members have the resources and support they need to be successful.
For example, Operations Managers oversee Nike's manufacturing and supply
chain operations, Sales Managers develop and execute sales strategies,
Merchandising Managers manage Nike's product assortment, and Marketing
Managers develop and execute marketing campaigns to promote Nike's
brand and products.

On the other hand, Nike's Directors have a broader scope of responsibility,

overseeing multiple teams or projects within their functional area. They set
the overall strategy and direction for their area, and ensure that teams are
working collaboratively and effectively to achieve business goals. For
instance, Directors of Operations set the overall strategy and direction for
Nike's manufacturing and supply chain operations, Directors of Sales develop
the overall sales strategy for Nike and oversee its execution across multiple
markets and channels, Directors of Merchandising set the overall strategy and
direction for Nike's product assortment, and Directors of Marketing set the
overall strategy and direction for Nike's marketing efforts.

Both managers and directors at Nike require strong leadership,

communication, and organizational skills, as well as a deep understanding of
the company's operations and industry trends. Managers need to be able to
manage day-to-day operations, while directors need to set the overall
strategy and direction for their area. Additionally, both managers and
directors need to be able to work collaboratively across different functional
areas to ensure that Nike is achieving its overall business objectives.
 Comparing The hierarchy levels
Entry-level employees typically have the following job roles:

Perform day-to-day tasks: They perform the necessary tasks as assigned by

their managers or supervisors, such as data entry, answering customer
queries, and completing routine assignments.

Learn on-the-job: Entry-level employees are typically new to the organization

and are expected to learn the ropes of the job and the industry while
working.

Follow instructions: They are required to follow instructions from their

managers or supervisors to ensure that their work is aligned with the
goals of the organization.
Take feedback: They receive feedback from their managers or
supervisors, which helps them improve their skills and become better at
their jobs.

In contrast, mid-level managers have more responsibilities and job

roles, such as:
Develop strategies and plans: They are responsible for developing plans
and strategies to achieve the goals of the organization.

Manage teams: They are responsible for managing teams of employees

and ensuring that they are working effectively and efficiently.

Coordinate and communicate: They coordinate with other departments

or teams to ensure that their work is aligned with the goals of the
organization. They also communicate with senior-level management to
keep them informed of the progress being made.

Analyze data: They analyze data related to their area of responsibility to

make informed decisions and to identify areas where improvements can
be made.
 Prominent leadership Style
Nike has been known for its innovative and forward-thinking approach to
business, which may indicate that the company employs a transformational
leadership style.

Transformational leadership is a style in which leaders inspire and motivate

their teams to achieve their goals by providing a clear vision, fostering a
positive organizational culture, and empowering their team members.
Transformational leaders are also known for their ability to build strong
relationships with their followers, provide mentorship and support, and
encourage them to take ownership of their work.

Some of the key characteristics of transformational leaders include:

Charisma: Transformational leaders often possess charisma and the

ability to inspire and motivate their team members.

Vision: They have a clear and compelling vision for the future of the
organization and communicate this vision effectively to their teams.

Empowerment: They empower their team members by giving them

autonomy, providing support and guidance, and encouraging them to
take ownership of their work.

Positive organizational culture: They foster a positive organizational

culture by promoting collaboration, open communication, and creativity.

Continuous improvement: They encourage their teams to continuously

improve and innovate, and are always looking for ways to grow and
evolve as a team and organization.

It's worth noting that different leaders within Nike may employ different
leadership styles based on their personal preferences and the needs of their
teams. Additionally, the leadership style of a company can evolve over time
as the organization grows and adapts to changing circumstances.