Boosting Sales For Dangote Sugar & Salt

Boosting Sales For
Dangote Sugar & Salt

Using Optimised &
Automated Consumer
Sales Promotions.
A presentation of Chekkit’s consumer
engagement & data collection solution.
Presented by:
chekikitapp.com
Chekkit Technologies Inc.

Boosting sales for Dangote sugar/salt using optimised & automated consumer sales promotions. 2
Over the past 2

years, Chekkit has
helped several
brands deepen their
relationship with
their end-consumers.
Like these multinational

brands, Dangote Sugar/Salt
is looking to grow the ROI of
their sales/marketing
activities and also automate
key engagement functions
like promotions, research
and communications.
Using other scratch &

win promos as case
study, this document
will show you how
Chekkit can give
Dangote Salt/Sugar
the kind of ROI you
need.
Delegated team members

will go out to buy packets of
Dangote sugar/salt,
participate in the promo to
track the availability and
accessibility of the product.
Because people do not really like that much stress/

complexity, the process of participation should be
as seamless as possible to increase the number of
people that will partake in the promo.
This is a key factor in gathering rich and valuable

data alongside rewarding customers.

We have done the hard part in

terms of transparency, control,
and performance analysis.
• You might find it difficult to reconcile the empty

packets received to ensure the agents do not
sabotage the process.
• Keeping on top of things with so many persons

involved will be tough.
• The amount and scale of data collected might be

insufficient for the kind of insights you require.

Now that you know our findings.
Here’s how Chekkit can

help automate and
optimise your
campaign, end-to-end.
Chop Life Promo
*347*03*79
935522465
22905#
A unique 16 digit PIN is To participate, a After buying two packets Go to redemption

printed inside the wrapping consumer dials (dialling two different PINs) centre to redeem
of the Knorr packet. *347*03*PIN# (works the consumer randomly physical rewards.
on all networks). receives his/her reward.
The whole process takes less than 20

seconds for a consumer to participate.
Step 1 Step 2 Step 3 Step 4
Welcome to the Where did you buy this

Dangote Sugar Chop pack of Dangote Sugar
Life Promo from?
Answer survey and get 1. Local Store

instant reward? 2. Online
*347*03*79 1. Yes
3. Local Market
4. Shopping Mall
935522465 2. No
22905# Send Cancel Send Cancel
Consumer Gets on the Takes a

Wins reward for
dials the campaign landing 3-question
participating
short code screen survey
Confirmations Congratulations!!! You

have won a gift box.
Thank you for always
are always sent choosing Dangote

Sugar. Visit any Shoprite
or designated store to
redeem your reward.
to the consumers Claim Back
via SMS, ensuring

transparency
and trust.
The redemption process is also automated and rewards

are either instant or delayed till a later time/date.
INSTANT DELAYED
GRATIFICATION GRATIFICATION
Airtime, free products, Redeemable loyalty
gadgets, merchandise. points, raffle draws.
You are in total

control of the promo,
end-to-end.
You have a Chekkit dashboard where you get

access to;
• Details of everyone who has participated and

won rewards as well as what they won.
• Create and assign surveys for consumers to

take before getting reward.
• Start, pause and stop campaigns at the click

of a button.
• Create and monitor redemption points and

rewards inventory.
Finally, you can start automating and building your marketing

communications to foster long-lasting consumer relationships.
• Build a database of your consumers as

they participate.
• Schedule and send out bulk messages

(SMS) to consumers on your database.
• Segment your consumers based on

different criteria and personalise your
communication.

If getting optimal ROI for your promo spend is

important, then Chekkit is exactly what you need.
PRICING
$0.04 / LABEL & $12,000 SOFTWARE ANNUAL $120 HANDHELD DEVICE FOR
AUTHENTICATION SUBSCRIPTION LABELLING
*Shipping & delivery costs not included.

Here are some popular ways you can

also tweak the campaign.
1 2 3
Use a brand agent Use a leaderboard Use Chekkit’s

in specific location where consumers can “sratch & win”
for consumers to also earn points from sticker labels
participate face- several activities to on products.
to-face. participate.
Here Are Answers To Some Questions

You Might Have.
QUESTION ANSWER
Does the solution work for all networks Yes consumers with any mobile network operator can participate and it is totally free
and is it toll free for consumers? for the end-consumers (Unileve bears the cost for USSD dials).
Can I download the data collected on Yes. You can download data collected from surveys and authentication of your
Chekkit? products but you can't download the contact details of consumers.
Is the data collected in real-time Yes. As consumers engage, you see everything in real-time.
How secure and clean is the data This is a genuine concern that's why our solution is deployed on a blockchain
collected? network. Your consumer data is clean and can't be tampered with.
Is Chekkit’s Consumer Intelligence Some people have called us a powerful CRM for the lastmile consumer but we believe
Solution a CRM software? we are much more than that because of the level of insights we provide our users.
We have gained key insights

from consumer feedback on
our products and seen an
Our Solution increase brand loyalty.
Currently Averages
60%-
80%
Using Chekkit, we were able to
mine for live actionable
Charles Abijo consumer data, which helped
Managing Director, us enrich our client's (Indomie)
airtime reward promotion.
Merck Pharmaceuticals &
CONSUMER Life Science Ltd.
ENGAGEMENT
RATES Raphael Idu
Babatunde Adenaike Chief Executive,
Marketing Activity
Manager, Flour Mills of Poke Limited (Indomie
Nigeria Plc. Noodles)

Indomie (Airtime
Reward Promo
& Survey)
Glucophage(Merck) USSD
Our codes have Authentication & Survey
successfully been
deployed on over
10 million consumer Africa CDC USSD Campaign
& Airtime Distribution/Survey
products.
Here are some of the most
popular campaigns/ Flourmills Campaign &
projects… Airtime distribution/
Survey
Anti-counterfeit Product
(Project for Afghanistan
Government)

Case 1
Indomie Airtime
Promo/Survey
Labels were inserted
in cartons
Campaign Details:
• Objective: Airtime Reward (USSD)

• Volume: 5000 Labels
• Total Airtime Giveaway: NGN 552,900
Results:
2,665 label authentications
N552,900 worth of airtime distributed.
84% 80%
of consumers prefer Indomie of consumers were between
See Insights >>
with the spice alone the ages of 16 - 35
Case 1
Anti-counterfeit Product
(Project for Merck KGAa)
Campaign Details:
1. Industry: Pharmaceutical & Pharmacovigilance
2. Region: Nigeria
3. Stage: Annual Contract
4. Goal: Protect 10m products sachets
5. Needs: Product anti-counterfeiting & consumer

intelligence (sticker label focus).
Results:
1. Onboard 4 product brand types.
2. Record average 100 daily consumer authentication and provide data

analytics.
3. Provides realtime insights via consumer survey answers.

(understands better side effect if consumers have any side effect).
4. Survey answers indicate drug works as expected when used consistently

and consumers are comfortable with product packaging.
5. Merck actively engages Chekkit to deploy across Africa
6. Primarily uses USSD option to authenticate labels.
20
Case 3
Flour Mills of
Nigeria
Campaign Details:
1. Industry: Consumer goods producer
2. Region: Nigeria
3. Stage: Annual vendor contract
4. Goal: Reach 1 million consumers in QR Campaign
5. Needs: Consumer intelligence & Reward distribution

(No UIDs generated).
Results:
1. Provide dedicated Phone number and QR - to link consumer to sign up
website.
2. 500,000+ Consumer data is captured at sign up.
3. Consumer enters competition, takes action and enters leaderboard

(integrated with social media API) 5% drop off rate.
4. Gifts distributed are instant NGN1,8m airtime credit, Merchandise via SMS
and WhatsApp notifications
5. Gift distribution data displayed for accurate tracking and reduces fake

consumer claims by 100%.
Chekkit is a world-class technology company.

Introduction
Chekkit Technologies, provides blockchain secured anti-fake, consumer
intelligence & end-to-end supply chain tracking services to leading
multinationals.
KPIs
• 50+ million unique IDs (UIDs) created in 2020
• 85% authentication rates (competitions mostly get average of 10%)
Overall Strategic Direction

Our vision is to be the leading Multinational product distribution tracking
technology in the world.
Company Executives
Founded 2018 by Dare Odumade (CEO), and joined by Cofounders; Oluwatosin
Adelowo (CMO) and Samuel Ukhueleigbe (CTO) in 2019.
Executives have a combined 23 years of experience in building & scaling

software ventures, technology products development and digital marketing,
while with advisors the team has >200 years of experience in the FMCG,
pharmaceutical & supply chain Industries.
Let us help you

achieve your goals.
Get in touch with us!
+234-813-849-1667 | +234-814-711-4822
hello@chekkitapp.com
www.chekkitapp.com

Boosting Sales For Dangote Sugar & Salt

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Boosting Sales For Dangote Sugar & Salt

Uploaded by

Copyright:

Available Formats

Boosting Sales For

Dangote Sugar & Salt

Over the past 2

Like these multinational

Using other scratch &

Delegated team members

Because people do not really like that much stress/

This is a key factor in gathering rich and valuable

We have done the hard part in

• You might find it difficult to reconcile the empty

• Keeping on top of things with so many persons

• The amount and scale of data collected might be

Now that you know our findings.

Here’s how Chekkit can

Chop Life Promo

A unique 16 digit PIN is To participate, a After buying two packets Go to redemption

The whole process takes less than 20

Step 1 Step 2 Step 3 Step 4

Welcome to the Where did you buy this

Answer survey and get 1. Local Store

22905# Send Cancel Send Cancel

Consumer Gets on the Takes a

Confirmations Congratulations!!! You

are always sent choosing Dangote

to the consumers Claim Back

via SMS, ensuring

The redemption process is also automated and rewards

You are in total

You have a Chekkit dashboard where you get

• Details of everyone who has participated and

• Create and assign surveys for consumers to

• Start, pause and stop campaigns at the click

• Create and monitor redemption points and

Finally, you can start automating and building your marketing

• Build a database of your consumers as

• Schedule and send out bulk messages

• Segment your consumers based on

If getting optimal ROI for your promo spend is

*Shipping & delivery costs not included.

Here are some popular ways you can

Use a brand agent Use a leaderboard Use Chekkit’s

Here Are Answers To Some Questions

We have gained key insights

• Objective: Airtime Reward (USSD)

N552,900 worth of airtime distributed.

3. Stage: Annual Contract

4. Goal: Protect 10m products sachets

5. Needs: Product anti-counterfeiting & consumer

2. Record average 100 daily consumer authentication and provide data

3. Provides realtime insights via consumer survey answers.

4. Survey answers indicate drug works as expected when used consistently

5. Merck actively engages Chekkit to deploy across Africa

6. Primarily uses USSD option to authenticate labels.

3. Stage: Annual vendor contract

4. Goal: Reach 1 million consumers in QR Campaign

5. Needs: Consumer intelligence & Reward distribution

2. 500,000+ Consumer data is captured at sign up.

3. Consumer enters competition, takes action and enters leaderboard

5. Gift distribution data displayed for accurate tracking and reduces fake

Chekkit is a world-class technology company.

Overall Strategic Direction

Executives have a combined 23 years of experience in building & scaling

Let us help you