about the TCBY Brand • TCBY is the first powerhouse frozen yogurt brand loved by consumers for 34 years. • TCBY created the first Greek yogurt and first plant based frozen yogurt with SILK.® • TCBY has the highest consumer awareness of all frozen yogurt brands. (2013 TCBY Research)
• 61% of consumers over the age of
18 are aware of TCBY. (2013 TCBY Research) • TCBY has the highest degree of TCBY Frozen Yogurt Vending Machine purchase incidence over the past For more information, please contact: 3 years among all frozen yogurt Roger Patel • Director of Sales competitors. (2013 TCBY Research) 720-519-3302 • Rpatel@famousbrandsintl.com tcby.com Consumer Proposition/Appeal Business Opportunity TCBY Vending Machine • TCBY is the pioneer in frozen yogurt. • Possible Hub and Spoke business model • Pours two TCBY Flavors and a Swirl. • 91% of people say they snack daily. with an opportunity to have multiple • Add up to four toppings. (Nielsen) satellite machines with existing brick and mortar location(s). • Over 20 TCBY Flavors to choose • Consumers demand quick, convenient from including: options in their lives and this vending • Easy to get going/set-up. Classic Flavors machine allows you this access. • Easy to manage. Vanilla, Chocolate & Strawberry • Over 75% of consumers prefer frozen • Minimal construction costs required. On-Trend Flavors yogurt vs. other frozen treat options. (statisticbrain.com) • Simple deployment & distribution. White Chocolate Mousse, Cake Batter & Cheesecake • U.S. consumers were asked how their • Low maintenance. Super Fro Yo Flavors snacking behavior has changed during • Every minute, over $79,000 is put into Flavors with 4 grams of protein, the last two years. Some 31% of survey vending machines in the United States 3 grams of fiber and are packed with takers indicated that they snack more alone. That’s a whopping $115 Million probiotics with 7 live and active cultures. frequently. (Technomic in 2014) per day! (healthyyouvending.com) Nutritional Variety No Sugar Added, Fat Free, Gluten Free Vegan Friendly and Dairy Free Flavors Operations Simplicity Key Messages Operations Outline • Consumers use the order screen • Minimum electricity requirements: to place their order and pay. 220 and 110 volts. • Consumers get their customized TCBY Enclosure • One access door to fill yogurt, cups, TCBY Enclosure Design 02/11/2015 Design 02/11/2015
treat in less than 30 seconds after toppings and spoons.
payment has been received. • Program and easily adjust sizes, • Service alerts sent via text message. portion quantity, and pricing. • The cellular connection allows for • Maintenance and cash box require simple payment processing. different key access. • Consumers can watch their treat getting made! 65.88” 65.88” 40” 40”