BENCHMARKIN

G
STARBUCKS
•
AND BY :
DAFFA RADITYA

J.CO
 ABOUT
DONEC QUIS NUNC

STARBUCKS

Starbucks is coffeehouses have become a beacon for coffee lovers everywhere,

an inviting atmosphere and a superb cup of expertly roasted and richly brewed
coffee every time. share great coffee with our friends and help make the world a
little better. It was true when the first Starbucks opened in 1971, and it’s just as
true today.
 ABOUT J.CO
DONEC QUIS NUNC

Before we launched in 2005, we went through countless iterations to find the

perfect balance, texture, and base for all of the artisanal toppings we would put
on top. Freshly made from scratch, our soft and fluffy donuts melt in your
mouth in all their glorious varieties.
We searched high and low for coffee that would pair perfectly with our donuts
and finally we settled on fine selections of Arabica beans. Similar to wine,
coffee beans are influenced by soil, altitude, and other climate factors that
 COMPARISON
STARBUCKS AND
J.CO
 STARBUCKS SWOT
DONEC QUIS NUNC

•
JNE Strong Brand Image High Price Expansion Competition with
low-cost brand
•

•
• Have a service costumer service that responsive and quickly in dealing with a
varietyQuality,
of complaints
Taste & consumers.
Imitability of Introducing New Competition with
Standarization Products Products local big outlets
•

•
• Jne has many branch that can be found easily.
Strong Financial High Tax (some Market Share Imitation
•
Performance country)
•
• Have a money-back guarantee / warranty.
•
Employee Treatment A lot of partnership
•
• Have a service delivery diverse.
•

•
• Have a good tracking system.
 J.CO SWOT
DONEC QUIS NUNC

•
J&T Quality Donut Lack of Promotion Expansion Number of
competitor
•
• Have centralization system agent ( Drop Point ).
•

Innovation No Online Delivery More preferred Changing taste of

•
• Delivery of goods scheduled.
& Ordering product local consumers

•
• Time operations
Family Concept every day. Product
Expensive Offer attractive Equipment
stores promotion Breakdown
•

•
• Estimation delivery of goods are very short.
New donuts served
• every 2 hours

•
• Have website to checked the fare sent.
•
 STARBUCKS
DONEC QUIS NUNC
MARKETING STRATEGY
•
• Online Application for android
••
•Starbucks
Customer Card
Service for 24 hours
••
•Starbucks
Website Special Tumbler

•Discount every season

•
•
PopBox service
• Cultural Events Discount
•
• @Box Prepadi service
•
• International Shipment
•
• JNE Trucking Service
 J.CO
DONEC QUIS NUNC
MARKETING STRATEGY

• Serving different inovation donuts

• Discount every season

• Cultural event discount

• A lot of product type

 STARBUCKS
STARBUCKS PRODUCTS
DONEC QUIS NUNC
PRODUCT
•
• JNE Express
•
• Super Speed
•
• PESONA
•
• YES
•
• Regular
•
• OKE
•
• JNE Royalty Card
•
• Money Remittance
•
• JESIKA
•
• JNE PIPO
•
 J.COPRODUCTS
J.CO PRODUCT
DONEC QUIS NUNC

• • J&T Express

• • J&T Same Day

• • Drop Point

• • COD
 RESEARCH CONCLUSION
DONEC QUIS NUNC

Starbucks is more superior.

Because of the product, the service, and the facility provided more Fancy
and include all the needs of the Coffee’s and Baverages of goods. Also
Starbucks have treats their customers with a lot of promos and discount with
the Tumbler or Starbucks Card.
THANK YOU!