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 Road Map

SWOT Porters BCG matrix Porters Generic Balance score card

PESTLE Value chain GE Metrix Mackenzie 7S model Ansoff matrix

 SWOT Analysis
• Exceptional Growth
• Large Production Capacity
• • Per Capital Milk Consumption
Market Leader
S • Brand Recall and Equity O •
•
International Market
Chocolate Production
• Best Quality
.
• Huge Customer Base

• Lawsuit 01 02
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• Operational Cost Text Here • Increasing Competition
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simply Expansion You can simply T • Negative Media Coverage
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 Pestel Analysis
ORGANIC
Econo-
mical
100% • NDDB gives loan at 0% Interest
rate and also development grants
Political at lower interest rates
• India high GDP growth rate
implies increase in per capita
income of people and thus more
consumption of food items.
 Delicencing of dairy sector 1991
 Section 4A of NDDB gives . exemption for Income tax act
 100% FDI allowed
 Export restriction ( Milk powder was banned for exports in 2012 )
 cut in import duties of milk and milk products
Natural
Technolo
-gical
Social • Automation process, technological
• HACCP & ISO TQM - Net enabled
kiosks
• Ecommerce GIS - innovation in
• cold chain
Lifestyle. Fast food culture carters
• Technology > National Diary
more demand for ice-cream, cheese
research industries
etc.
• Culture-custom of morning tea ,
more accustomed to milk and milk
products
• Demographics-growing youth
population, more health
Porters 5 Analysis
Threats of New Entrants

Low
Threats of Substitutes
Bargaining Power of Buyers

High
High

Competitiveness Bargaining Power of supply

High Low
 AWESOME Your
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Your
 Amul milk Amul Butter

Amul Cheese Amul cool

H
Amul Paneer
GE
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Matrix Amul Mithai L

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Amul Curd

Amul Bakery Amul Panchamrit

Products
Mckinsey 7s Model
Structure

Strategy System

Shared
values

Skills Styles

Staff
Balance Score Card
• Improve • Design For
Sustainability Environment
• Product Eco –
• Employee efficiency
satisfaction • Reduce Cost
Learning
Internal
&
Process
Growth

Finance Customer

• Increase Revenue
• Reduce cost • Quality
Products
• Reduce risk • Improve
Regulatory
Relationship
Your Picture Here And Send To Back
Thank You