A Self-Learning Module in English 10

2nd Quarter, Module 1:

Languages of Research, Campaigns and Advocacies

Most Essential Learning Competency:

Observe the language of research, campaigns and advocacies (EN10G-lva-32).

Name of Student: __________________________ Grade & Section: __________

TO THE LEARNER

As we start our new lesson, I want you to focus and set your mind to the
important terms and details that you will be encountering. Be guided by the instructions
below.
1. Pay attention to the instructions given in each activity.
2. Enjoy the journey towards grasping new learnings.

EXPECTATIONS
LESSON 1: LANGUAGE OF RESEARCH, CAMPAIGNS AND ADVOCACIES
(EN10G-Iva-32)
This lesson will help you evaluate and make judgment and review the language
of research, campaigns, and advocacies.

Specifically, this module aims to:

 understand the language of research, campaigns, and advocacies;

 explain how one can contribute to personal, social, emotional, and spiritual
aspect of the learners; and
 use the platform/s towards common understanding.

PRE- TEST

PAPER AND PEN

Directions: Write the letter of the correct answer on the blank before each number by
identifying if the given statements/definitions refer as:

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 A. Research B. Campaign C. Advocacies
______ 1. It is an organized effort which seeks to influence the decision-making process
within a specific group.
______ 2. It refers to the systematic investigation and study of materials and sources in
order to establish facts and reach new conclusions.
______ 3. It is the act of speaking on behalf of or in support of another person, place,
or thing.
______ 4. It is a work in an organized and active way towards a goal, typically a political
or social one.
______ 5. It is a careful and detailed study into a specific problem, concern, or issue
using the scientific method.

LOOKING BACK
As we start the lesson, I want you to read a story of a man carrying a lamp
despite his blindness.

A MAN WITH A LAMP

Once upon a time, there was a small town. There lived a man by himself who couldn’t
see. He was blind. Yet, he carried a lighted lamp with him whenever he went out at night.

One night as he was coming home after having a dinner outside, he came across a
group of young travelers. They saw that he was blind, yet carrying a lighted lamp. They started
passing comments on him and made a fun of him. One of them asked him, “Hey Man! You are
blind and can’t see anything! Why do you carry the lamp then?”

The blind man replied, “Yes, unfortunately, I am blind and I can’t see anything but a
lighted lamp which I am carrying is for the people like you who can see. You may not see the
blind man coming and end up pushing me. That is why I carry a lighted lamp”.

The group of travelers felt ashamed and apologized for their behavior.

https://www.moralstories.org/a-man-with-a-lamp/#close

1. Do you find it unusual for a blind man to carry a lamp?

2. Why do you think the travelers got confused with the action of the blind man?
________________________________________________________________

3. What does the story try to tell us?

________________________________________________________________
 ________________________________________________________________

BRIEF INTRODUCTION

We have just finished reading the story, “A Man with a Lamp” that shows us that
despite our differences, we must be kind to one other. Just like with our next activity,
how familiar are you with today’s world leaders?

HOW INFORMED ARE YOU?

Directions: Identify the world leaders below and the country that they lead, afterwards
write a short information that you know about them.

_____________________________________

_____________________________________

_____________________________________ _____________________________________

_____________________________________ _____________________________________

_____________________________________ _____________________________________

_____________________________________ _____________________________________
Process Questions:
1. What are the aspects which make these leaders outstanding in their field?
2. What commonality have you observed among these leaders?
3. If there is a message you wish to tell to one of these leaders, to whom it would be
and why?

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 ACTIVITES
ACTIVITY 1: STAND TALL
Since you have already met some of our today’s world leaders, how do you think
one can become a leader?

Let us have a glimpse of how the French Revolution started by watching this clip
https://www.youtube.com/watch?v=VEZqarUnVpo. (clip1)

Clip 1 Guide Questions:

1. What triggered the French Revolution?
________________________________________________________________
____________________________________________________________

Now that you already have the background of what French Revolution is, let us see
how “the voices” of people can create a difference.
https://www.youtube.com/watch?v=1q82twrdr0U (clip2)

Clip 2 Guide Questions:

2. If you were in a situation of French Nationals during those times, would you join
the protest against the government? Why? Why not?
________________________________________________________________
____________________________________________________________
3. From the lyrics of the song, “Do you Hear the People sing?” (“Do you hear the
people sing, singing the song of angry men? It is the music of the people who will
not be slaves again! When the beating of your heart echoes the beating of there
is a life about to start when tomorrow comes) what does it try to show? Expound.
________________________________________________________________
____________________________________________________________

4. In which Philippine issue/s can you relate this situation? How do Filipinos handle
such activity?
________________________________________________________________
____________________________________________________________

ACTIVITY 2: DO YOU KNOW HIM?

Since we are talking about revolution,

here in the Philippines, we also have proven
to the world that we do not allow
dictatorship to lead its way. Let us proceed
to the next part of our discussion.
Do you know this popular person and
his notable contributions in the Philippine
history?

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 https://cristinailano.files.wordpress.com/2014/05/rizal-700x352.jpg

What do you remember about him? Put your answers in a spider web.

1. How do you think Dr. Jose Rizal brought out the “Filipino” vibe in you?
2. Since you were not born yet during the Spanish Colonization, what are the things
you knew or heard about it? As a student, how does your views about the said
event in Philippine history affect you?
3. If Dr. Rizal were still alive, what do you think would he tell you when another
“revolution” happens? Expound your answer.

REMEMBER
People have different views and opinion about life, economy, religion, politics,
and many more. But, how can one become an effective speaker or writer in research,
campaigns, and advocacies?

Words to Remember:

Advocacy is an action directed at changing the policies, positions, or programs

of any type of institution. It is also the act of speaking on the behalf of or in
support of another person, place which aims to defend or recommend an idea
before other people.

Campaign is an organized effort which seeks to influence the decision-making progress

within a specific group. It can persuade, excite, or motivate and compensate
others towards a goal whether political, social, or economical.
Moreover, it demonstrates strength in personality, and attempts to attract
positive feelings in an environment.

Research is the systematic investigation into and study of materials and sources to establish
facts and reach new conclusions. It must follow a careful and detailed study into a
specific problem, concern, or issue using the scientific method.

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 What is ADVOCACY?
It is a process which involves people in a decision-making which affects and
influences lives towards a common good.

BASIC ELEMENTS OF AN ADVOCACY

These elements directly affect one another. To activate the goal of a certain
advocacy, the following must be thoroughly studied.

SELECT ADVOCACY OBJECTIVE

Keeping the questions simple and direct can help achieve the objective of the
advocacy easily and comprehensively.

USE DATA AND RESEARCH FOR ADVOCACY

In order to identify the solution to a certain problem, data and research
must be taken into consideration. A good data can easily persuade its audience to accept the
given information and put the argument at rest.
IDENTIFY ADVOCACY AUDIENCE
By knowing the audience in an advocacy can easily direct one to a certain goal. If one knows
the background of his/her audience, decision making can be transpired easily.
DEVELOP AND DELIVER ADVOCACY MESSAGE
Different audience and taste have different ways of accepting information. If one feels the
sincerity and transparency in both parties, then, the information can be grasped towards its
goal.

BUILD COALITION
A good number of people who support the mission and vision of an advocacy can lead to
sure success. Keeping a large number of coalitions can help build one decision towards a
common goal.
MAKE PERSUASIVE PRESENTATION
Making a powerful speech can greatly turn a threat into opportunity. One must have
a great sense of persuasion to convince others to participate on a certain goal.

DO FUNDRAISING FOR ADVOCACY

Financial resources can keep the program on track and let the advocacy go on
progress.

EVALUATE ADVOCACY EFFORT

Learning to accept criticisms and feedbacks can help prolong the existence of a
certain cause, programs or objectives.

ADVOCACY PROCESS

Problems and questions are never-ending. One must know how and what to
consider in choosing the right question for immediate response to the
issues.

Once questions have been identified, solution must be placed in the

table for evaluation and execution.

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 Coalition building, division meeting, building awareness, and delivering effective
message are part of this stage. Ensuring political power to the problem and
solution can be highlighted to achieve a certain advocacy.

At this stage, every aspect is being put into its right places- problems are
recognized; solutions are accepted; and political will are acted upon. The
opportunity is bigger which leads to concrete advocacy strategies.

This last stage is often taken for granted but considered to be the most
important. Proper assessment of the actions taken would open windows for
improvement and opportunities which will result for change- change for the
betterment of the people and its advocacy.

What is CAMPAIGN?
It is a science or art of changing what is possible. Campaigns try to persuade others
to be inspired and to be influenced to support a certain cause.

BASIC CAMPAIGN GUIDELINES

DO YOU NEED TO It involves a talk to people and persuade them to take into an
CAMPAIGN? action or to a target objective

Campaigns remove the border among the actions to be taken to

MOTIVATION NOT increase the reward for others to move. Campaigns limit the
EDUCATION audience’s motivation but not the information. It helps to
educate by doing and experiencing the information gathered.

ANALYZE THE Analyze the problem, draw possible solution- what resources to
FORCES be used to obtain a possible conclusion.

Campaigns are done when there is a need for an immediate

K.I.S.
response to a problem. People needed to be motivated by
(KEEP IT SIMPLE)
simple logic of the campaign’s message and purpose.

Follow the sequence:

awareness -->alignment -->engagement --> action
campaigns involve tons and tons of talk. It must be able to bring
RIGHT
out the ignorance to its audience and open the solutions to their
COMPONENTS-
concern. A reward after a series of talk must be given to build
RIGHT ORDERS
trust and longer relationship. Show your audience that there is a
need for change and implement the solution, so that, they can
act according to the motivation given.

START FROM Do your market research. Put the issue into their language.
WHERE YOUR Know what your audience wants and needs to create solutions
AUDIENCE IS that fits them.

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 When your campaign is complex, audience tends to move their
way out. The campaign must not show the whole scenario,
CONSTRUCT instead show your audience the step-by- step strategies that
CRITICAL PATH you are planning to do. Be open to what you think is the
problem; how you wish to solve it; and the opportunities you are
eyeing at the end of the campaign.

Campaigns may revolve around an issue, but audience

CAMPAIGN participation must be taken in consideration. Remember that it
AGAINST THE is better to take the issue in smaller parts with 100% support
ACCEPTABLE from your audience, rather than taking the issue 99% with 1%
support from your audience.

Do not argue, just do things into perspective. Campaigns

MAKE REAL
become more successful if it is against violence, do not tolerate
THINGS HAPPEN
wrong doings, and able to justify the moral standards of living.

Your message must be direct and honest. The more things are
SAY WHAT YOU
getting complicated, the lesser the tendency to attract more
MEAN
audience to support the goal and mission of the campaign.
FIND THE
In every campaign, it is important to create conflict- aside. It
CONFLICTS IN
adds color to the activity, for it is the core reason why a
EVENTS-
campaign exists. Conflict creates campaign.
MAKE THE NEWS
Be sure to communicate how to figure out things. Make things
COMMUNICATE IN real. Make your campaign mirrors reality. The more you engage
PICTURES yourself with the audience, the more it makes the objective
realistic.

What is RESEARCH?

Understanding the language of research will help us understand how a certain

question shall be answered through various research processes. It can state how a
research drives into the answer or conclusion by helping one through academic
readings.

RESEARCH PROCESS

ASKING A QUESTION
This is the most important part of a research, for without it, no research
will be conducted. To be able to answer a certain question, it must
thoroughly undergo into the process of experiment or observation.
OBSERVING AND TEST THE DATA
It is important that the idea must undergo the trial phase through a
propose procedure or design. To figure out if the experiment or
observation is on the right track.
ANALYZING DATA
It should come after the observation or experiment has been done.
Listing the procedure, data, and conclusion can be published, so that
future researches would have a baseline for the upcoming or future
research.

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 PUBLISHING CONCLUSION
For the sake of future researchers, it is important to publish the result
of a research for further study and improvement.

CHECK YOUR UNDERSTANDING

POST- TEST

TRUE or FALSE.
A. Directions: Write TRUE if the statement is correct, and FALSE if the statement is
wrong, then correct the word/s that made the statement incorrect.

_______ 1. Campaigns and advocacies must be able to persuade its target audience
to agree to its vision and mission.
_______ 2. Research starts with a question or a problem.
_______ 3. When doing research and campaign, one must not monitor the issues in
environment.
_______ 4. Data gathered must be thoroughly analyzed.
_______ 5. One must not be concerned in research if he or she is only a student.

REFLECTION
Language mirrors our society, the people around us, and ourselves. We need to
be aware of the things around us for us to make judgment and solution to every problem
we may face.
Having our own voice to a certain advocacy, campaign, and research can make
a huge difference not only with ourselves, but also to the world.
Just like the people we have introduced at the beginning of the lesson, we must
find our voice to help others, open opportunities, and make solutions to the problems
that surround us.
The process may not as easy as we think, but we must do it to make a CHANGE.

WHAT I HAVE LEARNT TODAY?

WHAT ELSE DO I WANT TO KNOW?

HOW CAN I BECOME AN INSTRUMENT FOR RESEARCH, CAMPAIGN AND

ADVOCACY TO OTHERS?