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Marko Stojanović

MEANING AND FUNCTION OF MYTHICAL MOTIVES IN THE

CONTEXT OF "NEO-FOLK CULTURE"

The analysis of the meaning of mythical motives in the careers of three singers
who marked three decades in the development of newly-composed folk music is used
as a basis for research of the interactive relationship between cultural heroes and con-
sumers of media-generated myths. Communication between the audience and its idols
after a while assumed the form in which a certain type of feedback enables the adapta-
tion of media figures to the requests of their fans. Afterwards, fans create their own
socio-cultural bricolage based on the supposed model – the "folk star" identity.
Therefore, successive phases in media myths of folk singers can be viewed as vox
populi of the representatives of neo-folk culture. The symbolic communication be-
tween folk idols and their fans brought about certain transformations in the traditional
pattern of lifestyle of the representatives of new culture. It also caused the transforma-
tion within the framework of values of socialism that became a transitional phase in
the process of adaptation to the emergence of global cultural patterns.

Antropologija 1 (2006) 49