KAMUSTAHAN101

How did you spend your long

weekend?
 MACRO
Macro Perspective of
Tourism and Hospitality
 CHAPTER 1
The Meaning and Importance
of Tourism and Hospitality
 Learning Outcome

01 Explain the relationship of

tourism and hospitality Explain nature of tour
06
02 Discuss the components of tourism
and hospitality industry Describe characteristics of
07 tourist product
03 Define tourism and
hospitality
Compare tourism with
08
04 Differentiate tourists
from excursionist
other industries

Appreciate importance of
05
Understand elements of
travel
09 tourism
THE RELATIONSHIP OF
TOURISM AND
HOSPITALITY
Components of Tourism
and Hospitality Industry

Food and Beverage Services

Lodging Services
Recreation Services
Travel-related Services
COMPONENT #1
Food and
Beverage
The public looks for food and
beverage everywhere
There must be breakfast, lunch
and dinner
Fast service, ethic restaurants
and speciality restaurants
COMPONENT #2

The Lodging
It involves providing overnight
or long-term services to guests
It provides entertainment and
recreational facilities
It accommodates customer
preferences
Inns, motor hotels, lodges
COMPONENT #3

Recreation and
Entertainment
Attend to the needs of the
guests
By talking to the guests or
providing games and more
Offering activities to the guests
 COMPONENT #4

Travel and Tourism

Businesses that provide primary services
to the travelers.
Travel agencies - Sells travel services that
are assembled by others into "packages".
Tour operators - wholesalers who devises
packages which appeal the retail buyers.
COMPONENT #5

Transportation
Land
Air
Water
Definition of
Tourism
Tourism is a social, cultural and
economic phenomenon which entails the
movement of people to countries or
places outside their usual environment
for personal or business/professional
purposes. (UNWTO 2005-2007)
Definition of
Hospitality
IIt is derived from the Latin word
"hospitaire" meaning "to receive a guest -
which implies that a host is prepared to
meet a guest's requirements while being
away from home.

The requirements are food, beverage,

lodging or shelter.
Tourist
A tourist is a person
who visits a country
other than that in
which he or she
usually resides for a
period of at least 24
hours - or even less
than a day.
 Two Classes of Tourists

TOURIST EXCURSIONIST

Temporary visitors
staying at least 24 Temporary visitors
hours. staying less than 24
With a purpose of hours in the
leisure, business, destination.
family, missing and
meeting.
 Elements of Travel
LENGTH OF PURPOSE
DISTANCE RESIDENCE
STAY OF TRAVEL
 Nature of a Tour
DOMESTIC TOURISM INCLUSIVE TOUR
Travel taken within the Transportation and accommodation are
national boundaries of bought by tourist at an all-inclusive price
traveler's country. and the price of individual elements cannot
be determined.
INTERNATIONAL TOURISM
Movement of people across
INDEPENDENT TOUR
international boundaries.
Tourist buys facilities separately.
 THE NATUR E O F T O U R

Tourist Product

It consists of what the

tourist buys.
it is what the tourist does at
the destination.
Characteristics of Tourist
Product: (1) Service, (2)
Psychological in its
attraction, (3) Standard and
quality over time, (4) Fixed.
 THE NATUR E O F T O U R

Destination

A geographical unit where tourists visit and stays.

A destination's success depends on 3 basic factors: (1)
attraction, (2) amenities, (3) facilities, (4) accessibility.
Attraction - site attraction, event attraction, natural or
man-made attractions
Amenities/Facilities - accommodation, food, transportation,
communication and entertainment.
Accessibility - regular and convenient transport in terms of
time/distance to the destination.
 THE NATUR E O F T O U R

Destination
 THE NATUR E O F T O U R

Tourist Services

Tourist services are

provided by passenger
transport to reach the
destination.
Accommodation, f&b, and
entertainment.
Travel agent
Tour operators
 Importance of Tourism

01 Contribution to the balance

payments
06 Cultural environments

02 Dispersion of development

07 Educational significance

03 Economic developement

08 Vital force for peace

04 Employment opportunities

05 Social benefits
Quote
Thank
you
 ASSIG N #2

1. Explain the relationship of tourism and hospitality.

2. Describe the components of the tourism and hospitality network.
3. Define tourism.
4. Explain the meaning of hospitality.
5. Differentiate tourism from recreation and migration.
6. How do tourists differ from excursionists?
7. Describe the four elements of travel.
8. Explain the basic factors of a tourist destination.
9. Differentiate site from event attractions; natural from man-made attrac
10. Describe tourist services.
11. How is tourism and hospitality different from other industries?
12. Discuss the importance of tourism and hospitality.