Klue Overview for Partners

DT Competitive Intelligence
July 2020

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 What is Klue?

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 Klue: Competitive Intelligence all in one place

• Klue is a 3rd Party Competitive

Intelligence tool
• The DT Competitive Intelligence team
both manages the tool and produces the
content for Storage, Data Protection,
HCI, Converged, Cloud, Workloads and
Flexible Consumption
• We continue to build out our content for
Servers, Networking, Services and
Client
• Available to all Dell employees
• Available to all Metal Partners, SPs,
Distributors and now Authorized
Partners via the Partner Portal

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 Competitive Intel all in one place

100+
C o m p e t i t o r s / To p i c s
21,000+
To t a l Ac t i v e U s e r s
4,000+
Active Channel
Last 180 Days Partner Users
Last 180 Days

What’s New In Q2
• Now available to Authorized Partners • Customer Facing content
• PowerStore competitive materials • Client & Server Battlecards
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 Types of Content
Executive Overviews, 201 Battlecards, 301 Deep Dives, Customer-Facing, & so much more

• Executive Overview
• A high level one pager, key
details & who to contact
• 201 Battlecards
• 4-slide overviews, strength &
weaknesses of us vs the
competitors
• 301 Deep Dives
• In depth, 50-200 slides of myth-
busters, detailed comparisons,
etc.
• Customer-facing Side-by-
Sides and Top Reasons
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 Klue Overview

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 Where do I find competitive information?
Battlecards Board Content
• Unique Registration / First-time user link
• Navigate to: https://ci.dellemc.com/
• Login using your email address as User
ID, then click on the Dell icon
• You must use Chrome, Firefox, or Safari
as your browser
• MS IE/Edge do not work well with Klue
• Access via Dell Single Sign-On (SSO)
• Available for selected partners
• All Metal Partners, SPs and Distributors can
access via the Partner Portal
• Our Klue implementation covers 100+
competitors / topics and over 200
unique products

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 What type of competitive content is in Klue?

• Latest competitor news

• Competitive Intelligence & Field contacts
• Competitive overview
• Battlecards
• Deep-Dives
• Customer-facing Side-by-Sides & Top Reasons
• White Papers
• POC Test Plans
• RFP Lockout guides & tactics
• Questions to answer & landmines to plant
• Reverse Architectures
• How to attack the competition
• How to defend/diffuse competitive claims
• Recent insights & announcements
• Pricing (if available)
• Channels to market and partnerships
• Technology / architecture / product evaluations
• Win/loss factors (where available)
• Technical manuals

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 Search

• Search across all of Klue for

keyword(s)

• Within a competitor, search by

keywords (example, “cloud”)
• Results highlighted in yellow

• Filter by time period

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 Advanced Search

• Compare two competitors side by side

• Try: IBM Pricing VS Commvault
Pricing
• ‘vs’ is the key that links two searches
• Results will vary, dependent on the level of
content available to compare

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 FAQs and Quick Start Guides

• Want more? Tips, FAQs, Guides can

be found under the settings menu (3
vertical dots, upper right)
• https://help.app.klue.com/article/70y66l6j6k-
quick-start-guide

• Klue Account Deactivated:

• For account reactivations please contact the
Klue Administrators at
klue.administrators@dell.com

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 Great! Anything else?

• Download the Klue app for your

mobile device
• iOS
• Android

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 Lastly, the Klue button

• Share web content with the team in

Klue using the Klue Button
• https://app.klue.com/integrations

• Found an interesting story or

information on the competition?
• Click the Klue button!

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 Links & Contacts

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 Competitive assistance

Looking for…
Where is
How do I access?
• Your first contact should always be via
it? your Dell Sales Rep or Partner
Competitive Intelligence
at various level, from
Manager, who has direct access to
Klue & mobile
Executive Summaries
app
Klue the Competitive Intelligence team (if
through to Deep Dives vs.
all major competitors required)
Your Dell contact can
“I need help from a Your Partner
reach out to the
competitive subject matter Manager / Dell
Competitive Intelligence
expert…” Sales Rep
team internally

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