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Ho Chi Minh City University of Foreign - Providing many advantages

Languages and Information Technology


- Support each other
Full name: Nguyễn Thị Ngọc Anh
- Established a partnership agreement  reduce
Student ID: 20DH714442 possibility conflict & complications
a) The business idea d) SWOT analysis
- Referring to ceramics: elegant and formal Strong: expands new and innovative services;
ceramic products w simple designs  launch team of employees, founders of Gen Z; build a
ceramic products w designs and styles diversity positive brand image
- Love & Belonging: be satisfied with this need Weakness: relationship with investors
through our handmade ceramic service
 Promote communication by hiring KOLs &
- Esteem: premium experience influencers
b) Major products and services - Send products to potential investors
Producer: send to customers ceramic products - Post job ads on social networks
designed & produced in-store
Opportunities: new, innovative business model,
c) Ownership structure applies technological advances

Threats: compete with big companies,


competitive pressure on pricem
 improve investment and training, focus on
developing human resources

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