BES 109: TECHNOPRENEURSHIP

SECTION: BSCE3A

BUSINESS TITLE: JM ‘N JK Construction Firm

MARKET ANALYSIS
A. EXECUTIVE SUMMARY

JM ‘N JK Construction Firm offers layout design, building construction and renovation. It offers wide range of
exemplary services. With a team of skilled and driven professionals, the firm is well-equipped to tackle any project that comes
their way. Our dedication to excellence is deemed to build our own reputation in further solidifying our position in the market.
Our focus on innovation and continuous improvement ensures that we stay ahead of the curve and remain a top choice for
clients in the industry.

B. MARKET OVERVIEW

Nursery, Boulevard, Masbate City is a home of resorts and tourist destinations that made it an ideal place where JM
‘N JK Construction Firm is located. People from different places especially those who belong to elite families and newlyweds
who held celebratory and special events are usually gathered. They are the potential customers of the firm. With the exposure
of the business in the said area, their attention could be summoned thus enabling the recognition of our construction firm’s
existence.
As observation, people nowadays are obsessed with sustainable construction practices which put emphasis on the
usage of green building materials and environmentally friendly construction methods. This type of construction has a high
demand nowadays. Another on-going market trend is the integration of technology in the real works. Additionally, people are
fond of choosing a specific brand that is well-known and has a fine reputation than the less competitive ones. They are often
amazed and would impulsively choose something that is new to them.
Investing in the latest technology and equipment enables us to be better positioned to take on complex projects and
deliver superior results. Our versatility, innovation, quality of workmanship and client relationship will allow us to adapt to
changing market conditions and take advantage of new opportunities as they arise. Ultimately, success in the construction
industry requires a combination of expertise, innovation, and a commitment to excellence. By consistently demonstrating
these qualities, we can not only survive but thrive in a highly competitive market.

C. COMPETITIVE LANDSCAPE

Yakal Construction located at Nursery, Boulevard, Masbate is our primary competitor. They primarily focus on offering
construction materials and services. However their lack of competitiveness in their offered services as per the issue of road
projects that led to broken water meters that have caused damaged to governmental properties and creating inconvenience
among people is one of their frail shortcoming. There are noticeable lapses in their liability and responsibility along every
actions that they take involving safety. While they may overlap with ours to some extent, our construction firm distinguishes
itself by providing comprehensive solutions that include layout designs, building construction, and renovation.
Although, the above-mentioned company already have built its fine reputation in the industry, it just couldn’t get along
the growing and modernized world along with the new generation of customers in terms of keeping with their preferences. The
primary products offered are outdated making the choices limited for choices. Their weaknesses are what constitutes the
central power and focus of our construction firm. By staying abreast of industry trends and continuously improving our
capabilities, we can maintain a competitive edge in the market In a competitive market, JM ‘N JK Construction Firm’s focus on
the customer satisfaction, innovation and continuous improvement sets us apart from our competitors and ensures an
excellent top choice for clients seeking construction services.
 Additionally, by fostering strong relationships with clients and subcontractors, JM ‘N ‘JK Construction Firm enhances
our own reputation and attract more opportunities for future projects. Moreover, by prioritizing safety and sustainability in our
operations, we can differentiate ourselves from competitors and appeal to clients who prioritize these values.

D. TARGET MARKET ANALYSIS

In a business industry where there are plenty of choices , it takes an effort and a top-tier quality products and
services to attract and maintain loyal customers. In maintaining a brand and building our own reputation, word of mouth, social
media and recommendation websites will be used. We wanted to be accessible to people by being the first-hand possible
choice that they could ever stumble into.
JM ‘N JK Construction Firm is centered towards working and realizing the dreams of the customers. We work on the
client’s preferences and need while adhering to our set objectives. Our target customers are professionals at the age of at
least 25 years old and above, entrepreneurs, business owners, homeowners, newlyweds, elite families and anyone who has a
monthly salary of Php20,000 and is financially capable of availing our offered services. We are targeting clients who wanted to
be a construction property owner, clients who wanted to do major and minor renovations in his/her property and clients who
wanted to work with bigger projects along with us. The potential customers are certainly not limited to men and women alone.
The target customers of our construction firm are mainly people who wanted to invest and pour their money for the
purpose of owning a construction property given that exemplary customer is given. They are the practical people who wanted
to get what the money they’ve paid for, deserved in return. They are composed mostly of detail-oriented, quality conscious,
time-conscious, and sometimes sensitive individuals with higher expectations about construction works.

E. SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

 Exemplary customer  Employees’ behavior  Partnership with S.V.  Delay of supplies
service  Unavailability of Ang  Inflation
 Innovative designs highly-skilled workers  Endorsements  Natural calamities
 Timeliness and  Cost overruns  Investors  Permits’ Acquisition
Liability  Safety issues  Market expansion  Entrance of direct
 Accountability and  Power consumption  Adaptation of competitors
Accessibility innovative
 Manpower construction
 Sustainability technologies

F. RECOMMENDATIONS

After thorough observation process, the above-mentioned personalities aim to recommend the following:
1. Employee Training and Development – investing in ongoing training programs for employees to keep them updated
on industry trends, safety protocols, and new technologies.
2. Strategic Partnerships - collaborate with reliable suppliers, subcontractors, and industry partners to strengthen the
supply chain and enhance project
3. Safety First - Implement stringent safety protocols to prioritize the well-being of workers and minimize accidents,
showcasing a commitment to occupational health and safety standards.
4. Quality Assurance - Prioritize quality control measures to ensure the delivery of high-quality projects, which can
contribute to a positive reputation and client satisfaction.
5. Embrace Sustainability - Incorporate sustainable practices in construction, promoting eco-friendly materials and
energy-efficient designs to meet the growing demand for environmentally conscious projects.
6. Diversify Services – Explore opportunities to offer a diverse range of construction services, catering to various
segments like residential, commercial, and infrastructure projects.
G. CONCLUSION
 After everything else, the above-mentioned personalities therefore conclude that a construction firm business is profitable
because the competitors are limited and their operations and whereabouts are not accessible for the general market.

H. REFERENCES
None.