★ Family Orientation

★ Being politically involved

Entrepreneurship
Entrepreneurship - the capacity and Negative Filipino Values in
willingness to develop, organize and manage Entrepreneurship
a business venture ★ Gaya-gaya (copycat)
along with any risks in order to make a profit. ★ Bahala na
★ Segurista
★ Ningas Kugon
Entrepreneurship and ★ Procrastination
★ Balat-sibuyas
Socio–Economic Development ★ Filipino Time/Never on time
★ Entrepreneurship creates ★ Kanya-kanya
employment ★ Crab Mentality
★ Entrepreneurship improves the
quality of life
★ Entrepreneurship contributes to a Marketing Mix
more equitable distribution of income Marketing Mix - refers to descriptions of the
and therefore eases social unrest. different combinations of elements that
★ Entrepreneurship utilizes resources constitute the firm’s marketing system.
for national productivity.
★ Entrepreneurship brings social
benefits through government. 5Ps
1. Product - this refers to goods,
Filipino Values Favorable in services, or anything offered by a
business to satisfy the customer’s
Entrepreneurship needs or wants.
2. Price - refers to the monetary value
Positive Filipino Values in of a product.
Entrepreneurship 3. Promotion - refers to the activities
that make the business more known
★ Desire and aspiration to consumers.
★ Optimism or positive mental attitude. 4. Place - refers to where the
★ Commitment and dedication. product/service of the business is
★ Patience seen, made, sold or distributed.
★ Perseverance 5. People - refers to the staff, sales
★ Pakikipagkapwa people, and those who work for the
★ Lakas ng Loob business.
★ Pakikipagsapalaran
★ Close Family ties
★ Utang na Loob
★ Katapatan/Honesty
★ Kalinisan ng Loob
★ Bayanihan

SWOT Analysis
SWOT Analysis - a strategic planning tool
created by Albert Humprey to evaluate the
Strengths, Weaknesses, Opportunities, and
Threats involved in a project or business
venture.
Market Research
Market Research - the systematic process of
gathering, analyzing and interpreting relevant
market information for
purposeful and exhaustive search of the facts
in the field of marketing.
Types of Market Research Data
1. Primary Data - comes directly from a
subject or respondent. It involves
collecting information or data from
the field by yourself or hired
personnel.
2. Secondary Data - already compiled
and organized for you, these are
already published or publicly
available from the libraries.
Market Survey - process of gathering,
analyzing, and interpreting information about
the spending patterns, behaviors, and
purchasing power of the customers within
your business area operation that aims at
identifying marketing opportunities.
Methods of Conducting Market
Survey
1. Interviewing - direct or indirect
(structured) such as telephone, text,
blasting, email, or facsimile.
2. Administering questionnaires to the
identified subjects or respondents.
3. Observation - direct and indirect,
gaining information or monitoring
files.
4. Ocular inspections - visiting business
establishments such as shops,
markets, malls, hotels, among others.
5. Telephone surveys - collecting data
through phone interviews in a
complete and accurate format.
Benefits of Market Research
1. New marketing opportunities are
identified.
2. There are more accurate views of
current marketing initiatives.
3. Competitive insight is gained.