Company Profile

Introduction

State Bank of India (SBI) is one of the biggest state-owned financial institutions in India.
Headquartered in Mumbai, the bank provides a wide range of products and services to its customers,
which includes commercial enterprises, large corporate, public bodies and institutional customers. SBI
is also one of the largest banks in India in terms of market capitalisation.The bank descends from the
Imperial Bank of India, which was formed by merging Bank of Calcutta, Bank of Madras and the Bank
of Bombay in 1806. The Imperial Bank of India became the State Bank of India in 1955 after
Government of India took control of it with Reserve Bank of India (RBI) taking a 60 per cent stake in
it. In 2008, the government took over the stake held by the RBI. Representing the legacy of over 200
years, SBI has shown consistent growth compared to other public sector lenders in India.Some of the
services offered by the bank to its customers include domestic treasury, brokering services, revised
service charges, ATM services, internet banking, E-pay, E-rail, safe deposit locker, MICR codes,
foreign inward remittances, doorstep banking services, among others. A Fortune 500 company, SBI is
also among the top league of 50 global banks with a balance sheet size of over Rs 30 lakh crore. The
bank comprises 24,000 plus branches along with 59,000 plus ATMs serving 42 crore plus customers.
SBI has an overseas presence through over 195 foreign offices spread across 36 plus countries.In April
2017, associates banks of SBI, including State Bank of Bikaner and Jaipur (SBBJ), State Bank of
Mysore (SBM), State Bank of Travancore (SBT), State Bank of Patiala (SBP), State Bank of
Hyderabad (SBH) and Bharatiya Mahila Bank, merged with State Bank of India, making it the largest
consolidation exercise in the banking history of India.As per the bank, "SBI has been the most trusted
brand on the banking horizon in India. The bank believes that it owes a solemn duty to the less
fortunate and underprivileged members of the society to make sustainable social change in their lives."
Bank's customised savings products are designed for people from all age groups - from children to
young adults to the elderly. SBI's loan products, including home, personal loans, car loans, debit and
credit cards and travel cards, cater to all kinds of customers, claims the bank. The bank also deals in
education loans, health insurance options, vehicle and home insurance, demat accounts, wealth
management, precious metals and private bankingOn the technology front, SBI says it has expanded the
digital base of the bank manifold in recent years. The bank also claims to play a vital role in making the
Government of India's Digital India Initiative a reality.

History of State Bank of India

The State Bank of India (SBI Bank) was established in 1806, in Kolkata. Three years after that, it
acquired its charter and was re-designed as Bank of Bengal in 1809. It was the very first joint-stock
bank of India, which the Bengal Government sponsored. Apart from Bank of Bengal, the Bank of
Madras and the Bank of Bombay was also part of this joint stock and remained at the center of the
modern banking.

Initially, all three banks were Anglo-Indian creations and they came into play due to the following three
reasons-

 Lack of modernization of the Indian economy due to several arbitrary reasons

 Local European commerce needs and requirements
 Compulsions imperial finance

The transformation or evolution of the State Bank of India came about due to the ideas adopted from
the same movements happening in England and Europe. Another reason that contributed to this
evolution was the changes and modifications in the local trading environment, along with India’s
economic relationships with that of Europe and the global economic structure.

Headquarters of SBI
 State Bank of India (SBI) a Fortune 500 company, is an Indian Multinational, Public
Sector Banking and Financial services statutory body headquartered in Mumbai.

Vision and Mission

State Bank of India Services

State Bank of India Services are most varied and innovative amongst all its
contemporaries. State Bank of India Services includes a host of products and
services to suit all types of consumers.

 Banking Subsidiaries- State Bank of Bikaner and Jaipur (SBBJ), State Bank of
Hyderabad (SBH), State Bank of Indore (SBIr),State Bank of Mysore (SBM), State
Bank of Patiala (SBP), State Bank of Saurashtra (SBS) and State Bank of
Travancore (SBT).
 Foreign Subsidiaries - State bank of India International (Mauritius) Ltd.,State
Bank of India (California), State Bank of India (Canada) and INMB Bank Ltd,
Lagos.

 Non- banking Subsidiaries - SBI Capital Markets Ltd (SBICAP), SBI Funds
Management Pvt Ltd (SBI FUNDS), SBI DFHI Ltd (SBI DFHI), SBI Factors and
Commercial Services Pvt Ltd (SBI FACTORS) and SBI Cards & Payments
Services Pvt. Ltd. (SBICPSL

 Joint ventures - SBI Life Insurance Company Ltd (SBI LIFE).

Products & Services

 Personal Banking
 NRI Services
 Agriculture
 International
 Corporate
 SME
 Domestic Treasury

SBI Retail Banking

The following services are provided under Retail Banking:-

 Term Deposits
 Recurring Deposits
 Housing Loan
 Educational Loan
 Personal Loan
 For Pensioners
 Against Mortgage of Property
 Against Shares & Debentures
 Plus Scheme
 Medi-Plus Scheme
 Rates of Interest

Apart from these, SBI also provides several other NRI services. The State Bank of
India has its presence all over India with 16,000 branches. Not only this, the bank
has made its roots secured internationally as well. At present, SBI has 131 branches
in 32 countries all over the world.
SBI NRI Account
State Bank of India NRI Account as defined by FEMA can be opened by -
 An Indian citizen / Foreign National of Indian Origin resident outside India for
purposes of employment, carrying on business / vocation in circumstances as would
indicate an intention to stay outside India for an indefinite period.
 An individual, if stays less than 182 days in India,during the preceding financial
year.
SBI NRI Account Services
 Deposits accounts, with following types:
 NRE Savings Bank Account.
 Foreign Currency Non-Resident Deposit Accounts.
 NRE Term Deposits.
 Non-Resident (Ordinary Accounts).
 Resident Foreign Currency Accounts.
 NRI-Car Loan Schemes.
 Miscellaneous services like -
 Facilities for returning Indians.
 Investment schemes for NRI
 Tax benefits for NRIs.
 Remittances to India.
 NRI home Loans.
State Bank of India Loans
 State Bank of India Loans disburses the following loan-products through its wide
network of branches in India and abroad. Loans to employees to buy shares of their
companies.
 Home loans.
 SBI Saral Personal loans.
 Easy travel loans.
 Gram Nivas scheme.
 Car loan.
 Education loans.
 Property loans.
 Loan to pensioners.
 Loan against shares and debentures.
 Loan for earnest money deposits.
 Festival loans.
 Medi-plus scheme.
 Teachers-plus scheme.
 Tribal -plus scheme.
 Credit khazana.
 Rent plus.
 SBI career loans.
SBI Loans Rates
 SBI Home Loans (w.e.f. 9th April 2007) -
 Floating Interest Rates – 12.75% (upto 5 years Tenure Rate of Interest (p.a.), Upto
5 years 2.00% below SBAR, current effective rate being 10.75%. Above 5 years
and upto 20 years 1.50% below SBAR,current effective rate being 11.25% )
 Fixed Interest Rates - 12.75 % upto 10years.

Repayment Period All Centers (SBAR - 12.75%)

Upto 3 years (for loans ` 7.5 lac & above) 0.75% below SBAR i.e. 12.00% p.a.

Upto 3 years (for loans below ` 7.5 lac) 0.50% below SBAR i.e. 12.25%p.a.
 Above 3 yrs up to 5 yrs (for all loans) 0.50% below SBAR i.e. 12.25% p.a.

Above 5 yrs up to 7 yrs (for all loans) 0.25% below SBAR i.e. 12.50% p.a.

Old vehicle - Floating only W.E.F. May 10, 2007

Repayment Period All Centers (SBAR-12.75%)

Upto 3 years 3.00% above SBAR i.e. 15.75% p.a.

Above 3 yrs up to 7 yrs 3.25% above SBAR i.e. 16.00% p.a.

Two Wheeler W.E.F. April 09, 2007

Repayment Period All Centers (SBAR-12.75%)

Floating Rate 2.00% above SBAR i.e. 14.75% p.a.

Fixed Rate 2.25% above SBAR i.e. 15.00% p.a.

SBI Education Loans

Loan amount

Structure w.e.f. 20.2.2007 Revised Interest Rate

Structure w.e.f. 9.4.2007

For loans upto ` 4 lacs

11.50% p.a.

12.75% p.a.

For loans above `4 lacs

13.25% p.a.
 13.75% p.a.

SBI Personal Loans -

(against third party security).

Personal Loan against third party

upto 3 years More than 3 years and
security of NSC/IVP /RBI Relief Bonds
11.75% p.a. below 6 years 12.25% p.a.
etc.

Existing Interest Rate Structure w.e.f. Revised Interest Rate Structure w.e.f.
20.2.2007 9.4.2007

At SBAR 12.25% p.a. At SBAR 12.75% p.a.

SBI Loans against shares / debentures / bonds

SBI Loans against gold ornaments and Mortgage of property

Size of credit limit Revised interest rate structure w.e.f.09.04.07 (Repayable upto 30 months)

Upto ` 1,00,000/- 0.50% below SBAR i.e.12.25% p.a.

Above ` 1,00,000/- SBAR i.e.12.75% p.a.

(i) Loan against Gold Ornaments:

(ii) Loan against Mortgage of Immovable Property

Term Loan 0.75% above SBAR i.e.13.50% p.a. floating

State Bank of India Credit Card is another wonderful product from the deep product-
portfolio of State Bank of India. State Bank of India Credit Card base as on 31st
March 2007 is 25.36 million and till date is the largest credit card base in India.
Moreover, it has 6473 ATMs - the highest number in India till date.
 Amongst host of awards and accolades won by State Bank of India, the most
mentioned worthy being, The "TECHNOLOGY AWARD 2005" by The
Banker,London.

SBI Credit Cards Features

State Bank of India Credit Card offers the following features in serving its wide
customer base

 The State Bank of India Credit Card offers a Classic VISA card duly acceptable in
India and Nepal. It transfers all the advantages provided by the VISA Card.
 The present eligibility for applying for the State Bank of India Credit Card is `
75,000 for salaried and ` 60,000 p.a. for businessmen (kindly verify the rate with
SBI before applying).
 SBI Credit Card is acceptable over 1,05,000 merchants in India and Nepal. The SBI
Credit Card is accepted to 117 cash-point locations in 57 cities from Leh to Port
Blair.
 The daily withdrawal limit is ` 10,000.
 SBI Credit Card comes with an insurance of ` 2 lakhs on road and ` 4 lakhs by air.
State Bank of India Credit Card has indeed revolutionized the Indian banking system
credit and payment modes.

SBI Hikes Rate Deposit and Lending Rates

SBI announced a hike in its deposit and lending rates on 11th August 2008. The
bank however insulated the small housing-loan borrowers from the lending rate hike.
This has been reported in the Times of India dated 12th August 2008.

The salient features of the latest SBI announcement are stated below.
 SBI has hiked the BPRL to 13.75%
 The new rates will not hold for housing loans up to 30 lakhs
 For auto loans the rate hike will be up to 50 basis points
Revised and Old SBI rates for FDs

Period of Fixed Deposit Old rate (%)

Six months to one year 8

One year to Three years 9.5

Three years to less than five years 9

Five years to ten years 9

It may be noted that the five year FD scheme renders tax concessions. SBI has also
announced that the existent education loan takers will not be affected by the recent
rate hike. However the new loan takers in the same category will have to fork out the
increased rate. The existent rates on educational loans are 9% or around 10.5%,
depending on whether the loan amount is within or above ` 4 lakhs. The new
applicable rate will be one percentage point greater than the existent ones.

Central Bank Increases PLR

Central Bank of India hiked its PLR (Prime Lending Rate) to 14% as per a report
carried in the Times of India dated 12th August 2008. This rise in PLR will make the
loans, which are related to BPLR costlier. As per the new announcement, the vehicle
loans from the bank, with a three year tenure will carry a 12% interest rate. The
 erstwhile rate for this loan category was 10.5%.

FM slated to meet Indian bankers

The Indian finance minister, Mr P.Chidambaram is slated to meet top public sector
bank officials on 13th August 2008, as per a report carried in The Telegraph. It may
be noted that an official data release on 12th August 2008 showed that India's
industrial growth has fallen to 5.2%, for Q1 of the present FY. The comparable
figure was 10.3% last year. In the meantime the RBI has been following a
contractionary monetary policy by raising both repo rate and CRR. As a result, most
of the commercial banks have gone for a hike in their lending rates. Economists have
attributed the industrial slowdown to the dismal performance of the manufacturing
sector, affected by increasing interest rates. Mr. Chidambaram is also expected to
review the debt waiver scheme in the said meeting. The FM may advise banks to go
in for selective credit curtailing.

SBI Life Insurance

SBI Life Insurance is a joint enterprise of BNP Paribas Cardiff and the State Bank of
India. SBI holds 74 percent of the overall shares and BNP Paribas Cardiff owns the
remaining stake. The insurer has a paid up capital of INR 1000 crores and an
authorized capital of INR 2000 crores.

SBI Life Insurance has a special model of multi distribution that includes the
following:
 Bancassurance partners
 Institutional partnerships
 Retail agencies
 Corporate solutions distribution channels
 Over the years SBI Life has been using its connections with the State Bank Group in
order to market its products in combination with offerings such as personal loans and
housing loans. The insurer can reach more than 100 million State Bank Group
customers across the country and this enables them to get across to people from
different economic levels and regions across the country. It also has at least 80
thousand insurance advisors in its agency channel that allows it to offer services on a
door to door basis.
SBI Life Awards and Recognition
Following are some of the major achievements of SBI Life Insurance in 2011-12:

 Conferred the most coveted NDTV Profit Business Leadership Award, in two
consecutive years, 2010 and 2011
 ICRA reconfirmed its iAAA rating thus pointing to the greatest ability to pay
claims as well as a basically strong financial position
 Received the 'Most Trusted Life Insurance Brand - II from The Economic Times,
Brand Equity and Nielsen, Most Trusted Brands 2011
 Won the IMC Ramkrishna Bajaj National Quality Awards 2011- "Certificate of
Merit", which can be regarded as one of the leading influential quality distinctions
 Became the world leader for the esteemed Million Dollar Round Table (MDRT) for
owning the maximum number of MDRT members, for three straight years
 Received the Silver Shield by ICAI for Excellence in Financial Reporting for FY
2010 - 11 under the Insurance category
 CRISIL reiterated its AAA / Stable rating - this ranking indicates the highest level
of financial strength to make the payments for the policyholders
 Won 'Best Presented Accounts Award' from the South Asian Federation of
Accountants (SAFA), in the Insurance Category for the Annual Report FY 2009-10
SBI Life Corporate Social Responsibility
Over the years, SBI Life has built up its brand reputation through programs that have
reflected its focus on corporate social responsibility. Till date its most famous
programs in this regard have been Gift Drishti, Read India Pledge, Gift Drishti
 Campus, and Read India Campus.

SBI Life Products and Services

The products offered by SBI Life Insurance may be categorized into individual
plans, health plans, and group plans. They may be further described as below:

 Individual Plans
 Unit Linked Plans
o SBI Life - Smart Performer
o SBI Life - Unit Plus Super
o SBI Life - Smart Horizon
o SBI Life - Saral Maha Anand
o SBI Life - Smart Scholar
o SBI Life - Smart Wealth Assure
o SBI Life - Smart Elite
 Child Plans
o SBI Life - Scholar II
o SBI Life - Smart Scholar
 Pension Plans
o SBI Life - Annuity Plus
 Protection Plans
o SBI Life - Smart Shield
o SBI Life - Swadhan
o SBI Life - Saral Shield
 Savings Plans
o SBI Life - Smart Money Back Insurance
o SBI Life - Shubh Nivesh
o SBI Life - Flexi Smart Insurance
o SBI Life - Saral Life
o SBI Life - Sanjeevan Supreme
 Group Plans
  Corporate Solutions
 Retirement Solutions
o SBI Life - Kalyan ULIP Plus
o SBI Life - Swarna Jeevan
o SBI Life - CapAssure Gratuity Scheme
o SBI Life - Gaurav Jeevan
o SBI Life - CapAssure Leave Encashment Scheme
o SBI Life - Swarna Ganga
o SBI Life - Dhanrashi
o SBI Life - CapAssure
 Group Protection Plans
o SBI Life - Sampoorn Suraksha
o SBI Life - Suraksha Plus
o SBI Life - Credit Guard
 Group Term with ROP
o SBI Life - Swadhan (Group)
 Group Loan Protection Products
o SBI Life - RiNn Raksha
 Group Savings Protection Products
o SBI Life - Nidhi Raksha RP
 Group Micro Insurance Plans
o SBI Life - Grameen Super Suraksha
o SBI Life - Grameen Shakti
 Health Plans
o SBI Life - Hospital Cash
o SBI Life - Group Criti9
SBI Life Office Network
Following are the states where SBI Life has set up offices:
 SBI Life Office Network
Following are the states where SBI Life has set up offices:

 Uttar Pradesh
 Manipur
 Bihar
 Meghalaya
 Jharkhand
 Mizoram
 Sikkim
 Nagaland
 West Bengal
 Tripura
 Haryana
 Andhra Pradesh
 Himachal Pradesh
 Orissa
 Jammu and Kashmir

 Karnataka

 Punjab

 Kerala

 Delhi

 Goa

 Rajasthan

 Maharashtra

 Uttarakhand
  Gujarat

 Arunachal Pradesh

 Madhya Pradesh

 Assam

 Chhattisgarh

State Bank of India Mutual Funds

State Bank of India Mutual Funds is a joint venture between the State Bank of India
and Société Générale Asset Management, one of the world’s leading fund
management companies, managing over US$ 330 Billion worldwide. SBI Mutual
Fund is largest bank sponsored mutual fund in Indian market with stupendous
investments track record. The State Bank of India Mutual Funds is sponsored by
over 80% of the top corporate houses of the country.
Amongst host of awards and accolades won by State Bank of India Mutual Funds,
the most mentioned worthy are –
1. Lipper Award – The Lipper India Fund Awards 2007.

2. ICRA – Mutual Fund Awards 2007.

3. CNBC TV 18 - CRISIL – Mutual Fund of the Year Award 2007.

Mutual Funds offers

State Bank of India Mutual Funds offers investment opportunities in both, Equity
and Debt funds. With 18 years of operational experience the achievements of State
Bank of India Mutual Funds are -

 The fund has launched 32 schemes and successfully redeemed them with handsome
returns.
 The fund has investor base of over 3.5 million.
 SBI Mutual Fund have consistently met investor's expectations and have emerged
as the preferred investment for millions of investors and HNI’s.
 SBI Mutual Fund manages over ` 16500 crores of assets and has a diverse portfolio
of 30 active schemes.
 State Bank of India Mutual Funds has a network of 100 collection branches, 26
investor service centers , 28 investor service desks and 52 district organizers.
 SBI Mutual is the first bank-sponsored fund to launch an offshore fund – Resurgent
India Opportunities Fund.
SBI Mutual Funds Corporate Office
State Bank of India Mutual Funds is headed by Mr. Syed Shahabuddin, Managing
Director. State Bank of India Mutual Funds Corporate Office is located at:
SBI Funds Management Private Limited
191, Maker Tower 'E', Cuffe Parade,
Mumbai - 400 005, India.
Tel: +91 22 2218 0221-27
Fax:+91 22 2218 9663
E-mail: partnerforlife@sbimf.com
Web Site: www.sbimf.com

State Bank of India USA

State Bank of India USA is an extension of the parent bank - State Bank of India.
There are altogether 4 foreign offices and subsidiaries of State Bank of India which,
offers its service to its customers in US.
Amongst all other Indian Banks operating in foreign countries the State Bank of
India USA is the most prominent one. Amongst host of awards and accolades won
by State Bank of India, the most mentioned worthy being, The "TECHNOLOGY
AWARD 2005" by The Banker,London.

State Bank of India, the parent bank of State Bank of India USA is a Fortune Global
 500 Company.

SBI USA Services

State Bank of India USA service the international needs of the bank's USA
customers, in addition to conducting retail operations. The focus of these offices is
India-related business. State Bank of India USA is the best link to India with a
13000+ branch network of SBI and its Associate Banks in India. State Bank of India
USA offers a wide array of services to its customers covering domains like -

 Money transfer.
 Deposits.
 Loans.
 Trade services.
State Bank of India USA has branches spread across US cities, like New York,
Chicago, Los Angeles and Washington DC to cater its products and services to NRIs
in US. Further, the State Bank of India USA branches acts as a facilitator for making
and receiving payments.

New York Office -

 Rupee Remittances.
 Dollar Remittances.
 Other Currency Remittances.
 Deposits.
 Credit and Trade Finances.
Chicago Office -

 Personal Loans.
 Credits and Loans.
 International Banking.
 Remittances.
Los Angeles Office -
 Money Transfer to India.
 Deposits in the US.
 Credit and Trade Finances.
Washington DC -

 Money Transfer to India.

 Deposits in the US.
 Credit and Trade Finances.
State Bank of India USA Head Office Address:
SBI -Office of the Country Head (US Operations)
State Bank of India
460 Park Avenue
New York
N.Y. 10022, USA
Tel: (212) 521-3200
Fax: (212) 521-3360 (Country Head Sectt.)
SWIFT: SBIN US33
ISD: 001
Cable: INDTHISTLE
Email:ch.usops@statebank.com
website:www.statebank.com

SBI Corporate Office Address, India

The Chairman
State Bank of India
State Bank Bhavan,
Madam Cama Road,
Mumbai 400 021
Email: chairmansbi.customer@sbi.co.in
State Bank of India Website :
https://www.sbi.co.in/

SBI 24X7 helpline number :

1800 11 2211
Organizational Structure

SWOT ANALYSIS
 SBI’s Competitors
The major competitors of SBI are ICICI Bank, HDFC Bank, and Bank of India,
among many others such as Axis Bank and the Indian Overseas Bank. Let’s quickly
take a deeper look.
 SBI’s main competitor is ICICI Bank. ICICI Bank is a public company that was
founded in 1955 in Mumbai, Maharashtra. ICICI Bank is a bank that operates in the
same sector as SBI. In comparison to SBI, ICICI has 118,216 fewer workers. SBI is
the largest amongst its competitors in terms of the number of employees.

 BOI (Bank of India) is also considered one of SBI’s major competitors. BOI was
established in 1906 in Mumbai, Maharashtra. BOI generates $37.7 billion lesser in
revenue than SBI. SBI ranks highest in revenue amongst its competitors with $44.5
B.
 Another competitor, HDFC is based in Mumbai, Maharashtra, and was established in
1994. In comparison to SBI, HDFC produces $33.1 billion fewer sales

All data points in one direction, and that is SBI’s superior ranking as compared to
these competitors. Now that we thoroughly understand the bank’s market position
and business, let’s finally take a look at its marketing strategy.