Lyceum of the Philippines University

College of International Tourism and Hospitality Management

2nd Semester, AY 2020-2021

SYLLABUS

SUBJECT CODE : TOUR14H

SUBJECT TITLE : Introduction to MICE and Events Management
NO. OF UNITS : three (3) units, four (4) hours weekly
PRE- REQUISITE : Micro Perspective in Tourism and Hospitality

COURSE DESCRIPTION: This course examines the principles of conceptualizing, planning, managing and evaluating meetings, and
events and festivals management. Topics include the significance of conventions and events in tourism, event design, project
management, methods and evaluation, physical requirements, organizing, promotion and sponsorship. This is an integration course that
applies all the principles of conceptualization or management.

COURSE OUTLINE:
SESSION SUBJECT MATTER OUTCOMES- OUTCOMES-
OBJECTIVES BASED BASED No. of Hrs.
ASSESSMENT
METHODOLOGY METHODOLOGY / Weeks
(WIRED) (NON-WIRED)

Relate the VMO of Introduction to the Course 1

LPU-CIHM to the  Introduction of oneself (1.5 hrs.)
Printed module on VMO SEATWORK
course.  Review of University and
Inform the students of LPU mission/vision
College VMO as applied to the Students will watch
the class rules and course LPU Corporate
regulations,  Overview of the course Video
expectations, and  Discussion of Requirements
course requirements. and class policies
 Expectations Setting
Identify the definition Introduction to Events 1-2
and characteristics of History and Development of (3 hrs.)
event management. Events Printed module on
Definition of event Students will watch. Introduction to Video Presentation
Characteristic of events an audio recorded Events and via myLPU
Types of events discussion Development of
Events
Purpose of Events
Famous events local and
international
Significance of the Events
Industry
Themes and Trends of Events
Management
Identify the roles of the Industry Stakeholders 2-3
industry stakeholders in Event Manager Students will watch Printed module on Seatwork via (3 hrs.)
staging an event Job Description of an Event an audio recorded Industry myLPU
Manager discussion. Stakeholders Event
Knowledge, Skills and Abilities Manager
needed for event management
Organizers and the event AVP on Duties and
professionals Responsiblities
Role of staff
Role of volunteer
Professional congress
organiser
Community

Examine the key The Event Player 3-4

players of the event  Industry Suppliers AVP on Duties and Printed module on (3 hrs.)
Industry Responsiblities The Event Player Seatwork via
 Industry Regulators
myLPU

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Introduction to MICE and Events Management Updated as of December 2020
 SESSION SUBJECT MATTER OUTCOMES- OUTCOMES-
OBJECTIVES BASED BASED No. of Hrs.
ASSESSMENT
METHODOLOGY METHODOLOGY / Weeks
(WIRED) (NON-WIRED)

Gather relevant Creating the Event Vision 4-6

information needed in  Creating the event vision (6 hrs.)
planning an event  Information Gathering
Understand and  Setting event objectives Students will watch Printed module on Organizing a
consider the  Drafting the event vision an audio recorded Creating the Event Minor Event via
Vision
participants’ The Event Concept discussion. BB
perspective in planning  Creating the event concept Collaborate/Zoom
for an event  Selecting the theme (will invite one
Set event objectives guest speaker)
 Testing the idea (feasibility
Draft a preliminary
study)
event budget
 Event Management process
Create a vision for the
 Planning the development
event
 Life cycle

6
Preliminary Exam (1.5 hrs.)

Sub-Total Hrs. 18 hrs.

Identify the elements The Event Experience 7

necessary to bring  Invitation (3 hrs.)
together the event  Registration
concept that will deliver  Atmosphere Students will watch Printed module on Video Presentation
the event vision.  Event Site Plan an audio recorded The Event
discussion Experience
 Organising the event space
 Setting up the meeting room
 Program and Activities
 Treats

Identify the steps in Event Planning 8-9

event planning, staffing  Organisational Chart (4.5 hrs.)
and scheduling and  Staffing Students will watch Printed module on Infographics
event activities.  Identifying Tasks an audio recorded Event Planning
 Venue Selection and Layout discussion
 Registration and Secretariat
 Event Program
 Risk Management
 On site Activities
Identify variable and Event Budget and Timeline Students will watch Printed module on Seatwork via 9-10
fixed costs and hoe to  Timeline and Schedules an audio recorded Event Budget and myLPU (4.5 hours)
budget them, estimate discussion Timeline
 Event Budget
event revenues and  Event Marketing
expenses. Develop a
system to monitor event
budget and draft a time
line and monitor
accomplishments.
Understand, assess, and Contingency Planning Students will watch Printed module on Seatwork via 11-12
control risk factors; set  Safety and Security an audio recorded Contingency myLPU (4.5 hrs.)
preventive measures to Planning
 Problem Analysis & discussion
avoid problems and Contingency Planning
create a crisis  Crisis Management Plan
management team to
handle crisis situations.

12
Midterm Exam (1.5 hrs.)

Sub-Total Hrs. 18 hrs.

Identify specific Event Logistics Students will watch Printed module on Video Presentation 13
requirements.  Suppliers. an audio recorded Event Logistics (3 hrs.)
 Work standards. discussion
 Communicate and coordinate
with multiple suppliers.
 Rules for the Team

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Introduction to MICE and Events Management Updated as of December 2020
 SESSION SUBJECT MATTER OUTCOMES- OUTCOMES-
OBJECTIVES BASED BASED No. of Hrs.
ASSESSMENT
METHODOLOGY METHODOLOGY / Weeks
(WIRED) (NON-WIRED)

Appreciate the control Event Control . Students will watch Printed module on Seatwork via 14
function of an event  Event time table an audio recorded Event Control myLPU (3 hrs.)
manager  Production Schedule discussion
 Event Budget Monitoring
 Checklist
 Documentation

Apply all the concepts Event Execution AVP on Previous Printed module on Conducting a 15-17
learned from classroom Major Event/s Event Execution Major Event via (7 hours)
discussion. BB
Collaborate/Zoom

Discuss the importance The Event Evaluation Students will watch Printed module on Processing Survey 17-18
of going through an  Gathering feedback an audio recorded The Event Form via BB (3 hrs.)
evaluation process for discussion Evaluation Collaborate/Zoom
 Review of Objectives
every event.  Post Event Meeting
 Profit/Loss Statement
 Post-Event Evaluation Report
18
Final Exam (2 hrs.)

Sub-Total Hrs. 18 hrs.

Total Hours 54hrs

REFERENCES:

1. Reference

 Fenich, G (2015). Planning and Management of Meetings, Exposition, Events and Conventions. Pearson
 Salvador, G. (2016) Event Management: Envision. Execute. Evaluate 2nd Edition. C & E Publishing Inc.

2. Websites
 www.wowphilippines.com.ph
 http://www.eventdeignmag.com
 http://dreamweddingsphilippines.com/
 http://www.embok.org
 http://juliasilvers.com/embok.htm
 www.dotpcvc.gov.ph
 www.waseantourism.com

Prepared and Updated Validated By/Date: Endorsed By/Date: Approved By/Date:

By/Date:

Ms. Ronalyn Pereña

Mr. Ivan L. Bartolata Dr. Ramon C.

Mr. Roel Renz S. Del Maniago
Callar
Chairperson/Coordinator Industry Advisory Board OIC Dean Executive Director for
Academic Affairs

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