EVENT MANAGEMENT Poornima Devi DBM

Global Talks Event Idea: "UniteWorld Forum"

The UniteWorld Forum is a prestigious worldwide discussions event that brings thought
leaders, professionals, and change-makers from various areas together to discuss critical
global concerns and collaborative solutions. The event will include keynote speakers, panel
discussions, workshops, and networking opportunities with the goal of encouraging
meaningful dialogue and inspiring positive change on a global scale.
Elements of the Event:
1. Cultural Exchanges: Art exhibitions, performances, and other cultural activities

2. Keynote Speeches: Renowned global luminaries from politics, technology, science, the
arts, and other fields make motivational keynote addresses.

3. Panel talks: Intriguing talks with experts from diverse fields tackling critical global
concerns.

4. Innovation Showcase: A venue for startups and innovators to exhibit cutting-edge

solutions to global issues.

5. Interactive workshops centred on practical solutions, skill development, and concrete

tactics.

Objectives:
1. Encourage Collaboration: Create a forum for multidisciplinary collaboration to address
global concerns.
2. Inspire Action: Motivate attendees to take meaningful steps towards good change in their
industries.
3. Promote Knowledge Exchange: Encourage the exchange of ideas, research, and best
practises.
4. Encourage Diversity: Celebrate and embrace different points of view and cultural richness.
5. Create a Community: Create a global community of change-makers committed to making
a difference.
6. Networking Sessions: Provides attendees with opportunities to meet and engage,
promoting cross-disciplinary connections.

Marketing Plan:
1. Before Event Marketing: • Event Website: Create a user-friendly website with event
information, speaker bios, and registration information.
• Teasers on social media: Create compelling postings highlighting the event theme,
speakers, and intended impact.
• Email Campaigns: Use targeted mailing lists to send personalised invitations, event
information, and special content.
• Influencer Collaborations: Collaborate with key industry influencers to promote the event
on their platforms.
• Media Coverage: Distribute press releases to respectable media outlets about the event
and its purpose.
EVENT MANAGEMENT Poornima Devi DBM

2. Content Strategy:
• Video Trailers: Create engaging teaser trailers featuring highlights from previous events
and sneak peeks.
• Expert Interviews: Conduct interviews with speakers prior to the event and share insights
on social media and the website.
• Guest Blog Posts: Work with guest bloggers to talk about global issues and event themes.
3. Selling and Registration:
• Early Bird Offers: Reduce ticket rates for early registrants to encourage early sign-ups.
• Tiered Ticketing: Provide different ticket levels with varying benefits to meet the demands
of different attendees.
• Group Discounts: Encourage group registrations by offering team and organisation
discounts.
4. . Partnerships:
• Industry Partners: Collaborate with organisations that share the event's goals to co-
promote and co-host sessions.
• Media Partners: Collaborate with media sources to boost event exposure and coverage.
5. Promotion:
• Countdown Campaign: Begin a countdown on social media platforms to build anticipation
for the event.
• Speaker Highlights: Provide information on each speaker's history, accomplishments, and
session themes.
• Virtual Tour: Provide a virtual tour of the event space to build excitement.
6. Engagement Activities:
• Hashtag Campaign: Create a unique event hashtag for guests to use and participate in
online discussions.
• Contests: Hold contests based on the event topic to encourage participation and
interaction.
• Virtual Networking: Prior to the event, set up virtual networking sessions for guests to
connect.
7. Post-Event Marketing:
• Highlight Reel: Create a video reel of event highlights and publish it on social media.