Awareness Campaign Project Rubric

Student Name:

Total
Category Scoring Criteria Score Teacher Comments
Points

The issue selected as the focus

for the awareness campaign is
an important one and one the
campaigner feels a particular
Issue concern for. Sufficient
3
justification for and explanation
of this is provided in the
project.

What the issue is, how it

affects individuals society, or
Articulation of another entity (for example,
the environment) and the goal 3
Issue for the awareness campaign
are accurately and clearly
articulated.

The audience that is the

primary target of the awareness
campaign is clearly named and
Audience has or will have power to affect
3
change related to the selected
issue

The views and values of

Analysis of the members of the target audience
have been considered and the 3
audience analysis is reasonable and
sufficiently explained.

The proposal considers how the

Response to views and values of members of
audience views and the audience may affect their 3
values awareness of the issue and/or
campaign messages.

There is a plan for how the

Tailoring the issue presentation of the issue and/
or campaign will be tailored in 3
to the audience some way to address the views
and values of the audience.

Lesson #6: Making a Difference through Awareness and Activism mcgrath.nd.edu

Awareness Campaign Project Rubric cont.

Total
Category Scoring Criteria Score Teacher Comments
Points

Tailoring of the Evidence is provided to suggest

that the campaign responds to
campaign to other other details about the audience
3
audience details in its media or message.

Major campaign Messages are included, relevant

3
messages and clearly stated.

The plan for the campaign is

described in sufficient detail so
Campaign plan that others can understand how
3
it would unfold.

Evidence of thoughtful
media selection is presented.
Media selection Appropriate justifications are
3
made.

Score Total Points 30

Lesson #6: Making a Difference through Awareness and Activism mcgrath.nd.edu