I.

Market Analysis

The Pancake Republic will be appealing to nearby students in Juan G. Macaraeg

National High School,students, shoppers, travelers, citizens of Binalonan and the nearby
Barangays. The population of Juan G. Macaraeg National High School is composed of
7,357 students and 224 employees, University of Eastern Pangasinan has 7,714 students
and 214 employee. The nearby Barangays like Poblacion with 7,353 residence, Sto Nino
with 1,807 residence and Canarvacan has 2,061 residence. that contributes to the
Binalonan Citizens. The 5,000 customers every year are pancake shops goer and an avid
pancake lover.

The pancake shop must be the best place where customers may feel at ease and free to
engage in activities that foster strong customer relations and management and enable people to
rest and relax after a hard day. In this, establishing a pancake shop in Canarvacanan, Binalonan is
a great choice. Canarvacanan, Binalonan has 25,683 citizens, in the given population 14,471 were
students of Juan G. Macaraeg National High School and University Eastern Pangasinan and 2,061
is residents in the Barangay Canarvacanan Binalonan. In the 25,683 citizens of Canarvacanan,
Binalonan 75% of them is a avid fan of eating pancakd. And 1,345 are affectionate of pancake
shops and in the remaining 24,338 citizens of Canarvacanan, there is 5,884 citizens who loves the
idea of going to pancake shops. Nearby barangays like Sta. Maria Norte has 4, 979 citizens, only
2,234 citizens were more likely to be a customer, and loves eating pancake and other barangay
called Sto. Niño has 3, 654 citizens who loves pancake too. In a year, over 500 travelers were
expected to try new things.

There are 2 other shop that the customers can try, they have been there for
almost 2 years. One of the business objectives is to capture the 20% of the market by
implementing marketing strategy in pricing (giving discounts to students, promos as well
as we will be handing out loyalty card to our customers who continues to patronize our
shop). None of this competitor have thought of or done these strategies yet.

The competitor A estimated annual revenue is 700,000 which is the least among
the 1 competitors and the potential market share is 7%. Competitor B estimated annual
revenue is 600,000 and has 25% potential market share. The total market share of those
2 competitors is 1,300,000 therefore the potential market of the business Pancake
Republic is 18%.