CLIMATE CHANGE CAMPAIGN

A PRESENTATION BY DINOSAUR
 Chapter 1

Objectives
Contribute to raising Convey in a powerful way
knowledge, awareness and UNICEF’s role and improve the
engagement among affluent association of our brand with the
individuals about the effects of attributes of trust and
climate change on children, effectiveness that differentiate us
such as the ongoing drought, from other child-focused
lack of safe and clean water organizations
and sanitation and the saline
water intrusion emergency and
UNICEF’s action to save lives
and address long term
resilience of vulnerable Highlight the partnerships and
populations support that UNICEF receives in
order to fulfill its mission for
Demonstrate for decision makers children.
and influencers the acute
vulnerability of children to
climate change and the
importance of a child-focused
approach to humanitarian and
development interventions to
reduce children’s vulnerability

Link the ongoing emergency to

the broader climate change
issue and the need to help
today’s children and work for
future generations to better cope
with this burden.
 Chapter 2 The best way to address the issues with climate change is to
educate people and inspire them to take personal initiative.

In this particular case, the effects will be much stronger if we

can also educate the younger generation.

Approaching
Strategy
 Chapter 3

The Idea

Childrenʼs
Book!
 Chapter 4 A book that can create empathy and understanding in kids. Adults

also like to read children’s books. We can also look at using

pop-up, textures etc. to make the book more interesting.

The Book The story will be about the effects of climate change in child’s life.

For example, how it affected a friend of his. In a

- Content light-hearted/typical children’s book style, we will provide the all

the details about climate change including reasons and effects. We

will also write the story in a way that we will be providing a few

steps everyone can take in order help balance global climate.

 Chapter 5 The story will be written in a simple narrative style that will

be attractive for both kids and adults alike. And will be

The Book created using an attractive and colorful illustration style.

- Format

Chapter 6
The Book
- Sample Story
(This story is a sample for idea
presentation purpose only. We will have
a detailed story will be prepared upon
the approval of the idea)
Reference: https://www.youtube.com/watch?v=IZ9EY0cwmmY
My Friend Quan
This is my friend Quan.
Quan doesn’t have a family.
He lost them in the big flood last year.
Quan and I were at school while the water took his home.
My teacher told me these floods happen because of “global
climate change”
I asked her what does “Global Climate” look like? Is he big?
She said: “He was once beautiful but now he turns bad and
transform into many forms. He became evil after the excess
carbon in the air. Because we have been using fossil fuel for
energy.” - “Add that to deforestation, pollution, wasting
energy…
She thinks he (global climate) has lost his balance
And now he can be transformed into many other forms: Floods,
Excessive heat, Lack of safe and clean water, sanitation, saline
water intrution…
It doesn’t just affect Quan, it affects our friends of the whole
planet.
Animals, plants, rivers, ocean, everything….
Many animals like polar bears are going to be extinct soon.
Melting ice caps and glaciers push them off their homes.
I ask teacher: Should we help Global Climate Change ?
Like trees, we can plant more … And wind, and solar energy,
we can use energy wisely. Find other sources of energy.
We should make Global Climate become our friend again.
So what happened to Quan will never happen to anyone else.
Quan agrees.
 Chapter 7

Sample
Design
(This design is for demonstration purpose
only. The final design will be prepared
upon the approval of the storyline)
 Physical Book
We will a physical book which will be sold across the country
via stores and online.

We will make an English version which help to promote the

campaign beyond just Vietnam.

Chapter 8

How the
campaign works
Downloadable Social Media
Digital Version The book will have its own social

of the book
media pages that will be extension

of Unicef’s media properties.

To be downloaded from different
portal online (for a cost or for free)

Book Promotion Online Video

Book will be promoted online and
Version
offline. There will be PR across
We will create an online video version
multiple media channels. In offline,
of the book that can be distributed via
there will be Events with Book
youtube and other channels.
Reading sessions, press gathering,

film projection, social gathering,

exhibitions and climate change

workshops for children and adults.

 KOL We will also use KOLs (Key Opinion Leaders) with kids to promote the whole campaign. We can use

videos of them reading out the story to their kids. Here some of the people we can use.

NGUYỄN THỊ NGỌC LAN PHẠM THỊ THANH VÂN (Ốc Thanh Vân)

Occupation: Employed at CB Richard Ellis Occupation: Actress, TV show host

Facebook: http://bit.ly/299G5f4 Facebook: https://goo.gl/0L4QKg

Follower: 225.841 Follower: 197.817

Average likes on FB: 1000 Son: Xuân Lâm – 6 tuổi

 Chapter 9

Continuation

Mobile/iPad Application

The app will be downloadable for a cost. There will be an interactive version of the

book which will help people learn more about climate change in engaging ways.

Moving forward, we will be able to add more stories, songs and other kids’ content

related to climate change and make it into an interactive learn and play tool.

All proceeds of the campaign will go towards helping victims of climate change.
 Chapter 10

Reference
Campaign
(to demonstrate the bigness)

http://www.best-marketing.eu/case-st
udy-metro-trains-dumb-ways-to-die/
Thank You!

us@dinosaur.vn