name of brand

SERENE
BRAND IDENTITY

SERENE
Serene is a tranquil skincare brand dedicated to providing a serene and soothing
experience for your skin. With a focus on clean and minimalistic formulations, Serene
embraces the essence of purity, creating a sanctuary for your skincare routine.

The brand encourages its customers to slow down, embrace the present, and prioritize their
well-being. Through its products, SERENE seeks to enhance natural beauty, promote
healthy skin, and foster a sense of inner peace.
Calm Minimalistic Elegant

BRAND LOGO
The brand’s logo embodies the essence of tranquility and elegance through its minimalist
and aesthetic design .

The logo features the brand name, "SERENE," meticulously crafted in capital letters using
the elegant and extended font called "Akira Extended." The choice of this font reflects the
brand's commitment to sophistication and modernity.

SERENE 33px

13px
13px

23px

13px

23px

23px

The color palette chosen for the logo captures the

brand's essence perfectly. The dominant hues are
#ABCDAS
a soothing combination of orange and off-white,
evoking a sense of warmth, purity, and serenity.
The orange color symbolizes energy, vitality, and a
touch of playfulness, while the off-white brings an
air of calmness and sophistication.
#ABCDAS

AKIRA

EXPANDED #ABCDAS

#ABCDAS

SERENE Embrace the Essence of Purity

Designed by Inclusive for SERENE TM

All rights are exclusive property of SERENE