Advertisements

Common Purpose: Stylistic features: Colour scheme, slogan,

Persuade, promote a product, sell, inform
testimonial, rule of thirds, appeals to
ethos/pathos/logos, font placement, font size,
facts and figuours, wit and humour, rhetorical
questions, direct address, bandwagon,
stereotyping

Text: Ayds Vitamin Candy. Photoplay. June 1950

 List the different features that the advertisement uses in order to create appeal towards the
target audience:
 The advertisement is promoted by a star, Ann Sheridan because she is very liked by people for
her physical appearance. The purpose of this person's presence is to convince the viewers that
if they also use vitamin candy, they will lose so much weight that they will end up looking as
charming as her.
 The strategy this ad pursues is to gain the trust of buyers. Therefore, it is stated that if anyone
has any complaints about their weight loss product, they will get their money back.
 The advertisement unfolds logically. Its purpose is to present all the benefits of the product
they are trying to sell. This ad tries to highlight the fact that there is no risk of the seller having
health problems after using this treatment or any other inconveniences.
 The sequences in the commercial: "I'm Enthusiastic", "How to Lose Weight and Look Lovelier",
“The Loveliest Women in the World take AYDS” motivate people to have a positive mindset
and to want to lose unwanted excess weight in an easy way.
 AYDS is presented as a product that helps people lose weight without even making them give
up the unhealthy food.

 Complete table below using the stylistic features of the box in the top right corner of page 1:

Specific Device Describe the Example: Explain the Example:

The slogan in the The slogan represents the fact

advertisement: “The Loveliest that a woman is lovely just for
Slogan Women in the World take her physical appearance, and
AYDS” is a short way of saying nothing else matters.
that a woman has to look good
like Ann Sheridan, and the only
method is to take this vitamin
candy.

Ann Sheridan writes a If a celebrity claims that she

statement about how satisfied tested the product she is
Testimonial she is with the weight loss advertising and is extremely
product she advertises. satisfied with the results,
people trust her word because
of her social status.

The front size shows how People give much more

relevant an information is. The
more important the message
is, the larger the size of the
Font size
writing will be and easier to
notice.
importance to a message
written with a very large size.
That is why, in the
advertisement, there are so
 many titles in large print that
try to attract the person to
read the rest of the paragraph
about AYDS.