design brief template

An overall view of your project

Focusing on the project's objectives, opportunities and limitations.

description Scope questions Metrics

target user Limitations Outcomes

design brief template
An overall view of your project

Focusing on the project's objectives, opportunities and limitations.

description Describe the project and the problem or opportunity behind it.
 design brief template
An overall view of your project

Focusing on the project's objectives, opportunities and limitations.

Describe here the target user for your project. Be specific, if it helps also create some use case. Remember, this part of the Design Brief is hard to change.

target user
design brief template
An overall view of your project

Focusing on the project's objectives, opportunities and limitations.

In the Scope Template (prosperous step) you have already decided the
boundaries of the opportunity behind this project.
Scope
In here you might add specific limitations to the scope of the project - for
example a specific geographic area or age group.
design brief template
An overall view of your project

Focusing on the project's objectives, opportunities and limitations.

What constraints do you face?

For example limited available resources, a short time-frame (deadline) for the project. Consider both internal (organisational) limitations, as well as
external constraints (from other industry players and customers).

Limitations
 design brief template
An overall view of your project

Focusing on the project's objectives, opportunities and limitations.

What are project-wide questions you need to answer? Are there pieces of
information that you miss to better formulate this Design Brief?
questions

?
design brief template
An overall view of your project

Focusing on the project's objectives, opportunities and limitations.

What are the expected outcomes of this project? You don't need to be too specific here; these
will become more evident through the design process.

Outcomes
design brief template
An overall view of your project

Focusing on the project's objectives, opportunities and limitations.

How do you define success for this project? What dimensions can you use to measure it?

E.G.: user engagement, conversion rate, etc. Metrics

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