PRACTICAL RESEARCH 2

(QUANTITATIVE RESEARCH)
RESEARCH IN DAILY LIFE 2

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 LEARNER’S TARGET
I can state how to describe characteristics,
strengths, and weaknesses of quantitative
research.
I can discuss how to describe characteristics,
strengths, and weaknesses of quantitative
research.
I can interpret how to describe
characteristics, strengths, and weaknesses of
quantitative research.
RESEARCH is creating new
KNOWLEDGE

Neil Armstrong
WHAT IS A RESEARCH?
Is a process of steps used to collect and
analyze information to increase an
understanding of a topic or issue.

3 IMPORTANT STEPS
Pose a question.
Collect data to answer the question.
Present an answer to the question.
 QUALITATIVE RESEARCH
vs.
QUANTITATIVE RESEARCH
QUALITATIVE
concerned with a It is primarily an
quality of information. exploratory
(investigation,
understand underlying empirical) research.
reasons and establish
how people interpret It does not produce
their experiences. discrete numerical
data.
 QUALITATIVE RESEARCH
vs.
QUANTITATIVE RESEARCH
QUANTITATIVE
concerned with quantifying things
‘how long’, ‘how many’ or ‘the degree to
which’.
generates mathematical data that can be
transformed into usable statistics.
Let us Pre-assess!
Get your notebook. Fill in the 3-2-1
Graphic Organizer with your
existing knowledge and
experiences on the field of research.
 3-2-1 GRAPHIC ORGANIZER
A
B
C

What experiences on the

What makes Research
course of my student life did an important part of
How am I doing
I make research that my student life?
Research in the course resulted to a contribution to
of being a student? new knowledge?
Let us Assess!
Describe your experiences on
research as you stated in Box A.
What important skills were developed
in the course of your previous research
works?
What makes research important?
What makes you a researcher?
WHY DO WE DO
RESEARCH?
Is Qualitative a deductive or inductive
research?

Is Quantitative a deductive or inductive

research?
INDUCTIVE vs. DEDUCTIVE
What makes research quantitative?
Qualitative?

QUANTITATIVE QUALITATIVE
 KEY FEATURES OF QUANTITATIVE & QUALITATIVE
RESEARCH
QUANTITATIVE
➢ The aim is to count things to explain
what is observed.
> The purpose is to generalize, predict,
and causal explanations.
➢ Research uses tools, such as surveys, to
collect numerical data.
➢ Data collection is structured.
➢ Output of data is in the form of numbers
& statistics.
➢ As to sample, it usually uses many cases
representing the population of interest.
Randomly selected respondents.
➢ Objective – seeks precise measurement
& analysis.
➢ Analysis of data is on statistical.
QUALITATIVE
➢ The aim is complete, detailed description
of what is observed.
➢ The purpose is contextualization,
interpretation, understanding
perspectives.
➢ The researcher is the data gathering
instrument.
➢ Data collection is unstructured.
➢ Output of data is in the form of words,
pictures or objects.
➢ As to sample, usually, respondents
selected on their experience.
➢ Subjective – individuals’ interpretation
of events is important .
➢ Analysis of data is interpretive.
 CHARACTERISTICS OF
QUANTITATIVE RESEARCH
Data gathering includes items/variables (age, gender,
educational status) among others that call for
measurable characteristics of the population.
Standardized instruments guide data collection,
thus, ensuring the accuracy, reliability and validity of
data.
Figures, tables or graphs showcase summarized data
collected in order to show trends, relationships or
differences among variables.
 CHARACTERISTICS OF
QUANTITATIVE RESEARCH
A large population yields more reliable data
Quantitative data methods can be repeated to verify
findings in another setting, thus reinforcing validity
of findings.
Quantitative research puts emphasis on proof, rather
than discover.
 STRENGTHS OF QUANTITATIVE
RESEARCH
It is the most reliable and valid way of concluding
results or giving way to new hypothesis or to
disproving it.
The results or generalizations are more reliable
and valid.
The results can be seen real and unbiased.
 WEAKNESSES OF QUANTITATIVE
RESEARCH
It is can be costly, difficult and time-consuming.
It require extensive statistical treatment
requiring stringent (strict/rigorous) standards,
more so with confirmation of results.
It also tend to turn out only proved or unproven
results leaving little room for uncertainty or grey
areas.