COMMUNITY COLLEGES OF THE PHILIPPINES-CCP,INC

301 Mabini St., Quezon Dist., Cabanatuan City

(044) 806-1156/ccpcabanatuan@gmail.com
SENIOR HIGH SCHOOL-ACADEMIC DEPARTMENT

THE EVOLUTION OF TRADITIONAL TO NEW MEDIA

LESSON 2

WHAT IS THE EVOLUTION OF TRADITIONAL

TO NEW MEDIA???

TRADITIONAL MEDIA
Any form of mass communication before the existence of
digital media

Example of Traditional Media

- Newspaper
- Magazines
- Printed Publications
- News Letter

NEW MEDIA
Means of mass communication using digital
technologies such as the Internet.

Examples of New Media

- Internet
- Computer
- Computer Games
- CD/DVD
 COMMUNITY COLLEGES OF THE PHILIPPINES-CCP,INC
301 Mabini St., Quezon Dist., Cabanatuan City
(044) 806-1156/ccpcabanatuan@gmail.com
SENIOR HIGH SCHOOL-ACADEMIC DEPARTMENT

EVOLUTIONS OF MEDIA FROM THE BEGINNING OF TIME

Pre Historic Age

The first form of writing invented million years ago.

Materials used in writing bin pre historic age

- Stone
- Metal
- Wood
- Wax

INDUSTRIAL AGE
A period of history that encompasses the changes in economic and social organization,
characterized chiefly by the replacement of hand tools with power driven machine.

- Typing Machines
- Paper Making Machines
- Type Writer

ELECTRONIC AGE
Also known as the computer age or the digital
age, a period in human history that is
characterized by the shift from traditional
industry that the industrial revolution brought
through industrialization, to an economy based
on information computerization.
 COMMUNITY COLLEGES OF THE PHILIPPINES-CCP,INC
301 Mabini St., Quezon Dist., Cabanatuan City
(044) 806-1156/ccpcabanatuan@gmail.com
SENIOR HIGH SCHOOL-ACADEMIC DEPARTMENT

INFORMATION ETHICS

WHAT IS INFORMATION LITERACY

Information literacy is the ability to find, evaluate, organize, use, and
communicate information in all its various formats, most notably in situations requiring decision
making, problem solving, or the acquisition of knowledge.
Information need is often understood as an individual or group's desire to locate and
obtain information to satisfy a conscious or unconscious need.

Criterias to be considered in organizing information

- Location - Category
- Time - Hierarchy
- Alphabet

Information Ethics
- Is concerned with ethical, legal and societal aspects of using information and
information and communication
technologies.
-
-
- Plagiarism
- The act of using the idea or writing of
others and making it your own.
 COMMUNITY COLLEGES OF THE PHILIPPINES-CCP,INC
301 Mabini St., Quezon Dist., Cabanatuan City
(044) 806-1156/ccpcabanatuan@gmail.com
SENIOR HIGH SCHOOL-ACADEMIC DEPARTMENT

Avoiding Plagiarism

Citation
- a quotation from or reference to a book, paper, or author, especially in a scholarly work

Summarizing
- A way of giving a brief statement of the main points of (something).

Paraphrase
- Express the meaning of (the writer or speaker or something written or spoken) using
different words, especially to achieve greater clarity.

Quoting directly
- Taking a specific statement or passage made directly by an author and including it,

Referencing
- Provide (a book or article) with citations of sources of information.
Mention or refer to.

SUMMARY:

The evolution of media, from old media to new media, has transformed the way we
understand the world around us, it truly provide us the comfort of interactions. however,
the most important matter is how we deliver the information through the use of
communication in a much more sensitive, responsible and reliable manner. Information
goes around everywhere for each one of us needs information to communicate in our daily lives
and to be able to do our daily task as well. However everything should always be in control and
have limitations. We should always remember that there are laws or guidelines when it comes to
dealing with information that will also provide us ethics. Let us always use information wisely and
responsibly.

REFERENCE

BOOK
Media and information literacy, Vibal Group Inc, and Olivia Linsangan Cantor.
 COMMUNITY COLLEGES OF THE PHILIPPINES-CCP,INC
301 Mabini St., Quezon Dist., Cabanatuan City
(044) 806-1156/ccpcabanatuan@gmail.com
SENIOR HIGH SCHOOL-ACADEMIC DEPARTMENT

Media and Information Literacy, Rex bookstore Inc, and Maria Jovita E. Zarate

Internet
www.google.com
www.slideshare.com

NAME:
GRADE & SECTION:
DATE: TOTAL SCORE:

EVALUATION
Written Work
i. IDENTIFICATION: Classify each given material according to its history of
Invention. Write P for Pre historic Age, I for Industrial and
E for Electronic Age. (2 points each)

____1. Stone ____ 6. Typewriter

____2. Laptop ____ 7. Wood
____3. Wi-Fi ____ 8. Computer
 COMMUNITY COLLEGES OF THE PHILIPPINES-CCP,INC
301 Mabini St., Quezon Dist., Cabanatuan City
(044) 806-1156/ccpcabanatuan@gmail.com
SENIOR HIGH SCHOOL-ACADEMIC DEPARTMENT

____4. Metal ____ 9. Wax

____5. HP Printer ____10. Ipad