DEPARTMENT OF EDUCATION

Region V
Division of Camarines Sur
BATO NATIONAL HIGH SCHOOL
Bato, Camarines Sur

MEDIA AND INFORMATION LITERACY Parent’s Signature:

INTRODUCTION TO MEDIA AND INFORMATION LITERACY

Quarter 1 LAS Week 1
Name: Date:
Grade Level & Section: Score:

Welcome to Media and Information Literacy (MIL)! Our topic today embodies essential knowledge that should
allow you to engage with media and information channels in a meaningful manner. At the end of this lesson, you should
be able to describe how communication is influenced by media and information; identify the similarities and differences
of media literacy, information literacy, and technology literacy; and discuss responsible use of media and information.

Activity 1: Study the images below and answer the questions on a separate sheet of paper.
1. Do you believe that these news items are true? How did you know they are true/false?
2. Are all news and information in the internet true? Why or why not?
3. Who gets to post news items online? Expound.

The following are definitions of concepts related to Media and Information Literacy:

 Literacy is the ability to identify, understand, interpret, create, communicate and compute using printed and written
materials associated with varying contexts. Literacy involves a continuum of learning wherein individuals are able to
achieve their goals, develop their knowledge and potential, and participate fully in their community and wider society.
 Media is the physical objects used to communicate with, or the mass communication through physical objects such as
radio, television, computers, film, etc. It also refers to any physical object used to communicate messages.

Subject Teacher: Jocelyn Tanay-Lipata FB Account: Jocelyn Lipata

Contact No.: 09685306811/09062397815
Email Address: lipatajocelyn4@gmail.com
 Media Literacy is the ability to access, analyze, evaluate and create media in a variety of forms. It aims to empower
citizens by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and
new technologies.
 Information is a broad term that covers processed data, knowledge derived from study, experience, instruction, signals or
symbols.
 Information Literacy is the ability to recognize when information is needed, and locate, evaluate, and communicate
information in its various formats.
 Technology Literacy is the ability of an individual, either working independently or with others, to responsibly,
appropriately and effectively use technological tools. Using these tools, an individual can access, manage, integrate,
evaluate, create and communicate information.
 Media and Information Literacy refers to essential skills and competencies that allow individuals to engage with media
and other information providers effectively, as well as develop critical thinking and life-long learningskills to socialize
and become active citizens.

Activity 2: Now that you are already familiar with the definition of literacies, create a Venn diagram that illustrates your
understanding of the concepts below in terms of use and purpose. Do this on a separate sheet.

Media Literacy

Information
Media and
Literacy
Information
Literacy

Technology
Literacy

Activity 3: Create an acrostic poem that describes an individual who is media and information literate. You may use as
many letters to form your key word. See the sample acrostic below.

Leave the hard ones for the last.

Erase and fix your answers

when checking your work.

Add details to your paragraphs to make

it more interesting.

Read and reread to dig out answers

you need.

Never give up and do your best.

Subject Teacher: Jocelyn Tanay-Lipata FB Account: Jocelyn Lipata

Contact No.: 09685306811/09062397815
Email Address: lipatajocelyn4@gmail.com
 DEPARTMENT OF EDUCATION
Region V
Division of Camarines Sur
BATO NATIONAL HIGH SCHOOL
Bato, Camarines Sur

MEDIA AND INFORMATION LITERACY Parent’s Signature:

THE EVOLUTION OF TRADITIONAL TO NEW MEDIA

Quarter 1 LAS Week 2
Name: Date:
Grade Level & Section: Score:

Good day, learners! Our lesson for today focuses on the evolution of traditional to new media. At the end of this
lesson, you should be able to explain how the evolution of media from traditional to new media shaped the values and
norms of people and society and make a timeline or historical record of your interaction with and exposure to traditional
and new media. Enjoy!
Take a look at the timetables shown in the succeeding pages. Trace the early beginnings of media and information
throughout history and how it has evolved over the years. The photos that you will see were taken from a Sutori
presentation by Ms. Ann Rosenin Aranas found online.

The Evolution of Media through Ages

1. Pre-Industrial Age (Before 1700's)
In the Pre-Industrial Age, people had discovered the following developments:
 creating fire
 making paper out of plants
 forging weapons and tools with stone, bronze, copper and iron

Subject Teacher: Jocelyn Tanay-Lipata FB Account: Jocelyn Lipata

Contact No.: 09685306811/09062397815
Email Address: lipatajocelyn4@gmail.com
2. Industrial Age (1700s-1930s)
The Industrial Age is when people discovered the following:
 using power steam,
 developing machine tools,
 establishing iron production,
 manufacturing various products, and
 publishing books through printing press.

3. Electronic Age (1930s-1980s)

In the Electronic Age, people paved way for the following developments:
 inventing the transistor
 harnessing the power of transistors that led to the invention of:
 transistor radio
 electronic circuits

Subject Teacher: Jocelyn Tanay-Lipata FB Account: Jocelyn Lipata

Contact No.: 09685306811/09062397815
Email Address: lipatajocelyn4@gmail.com
  early computers
 improvement of the efficiency of the long-distance communication

4. Information Age (1900s-2000s)

The era where we now live in, the Information Age, is when the Internet has opened more
opportunities for faster, real-time communication, including the advent of social network. Technology users
have enjoyed the benefits of microelectronics with the invention of the following:
 personal computers,
 mobile devices, and
 wearable technology.
Moreover, digitization of voice, images, sound and data is prevalent in this age with the help of
technology advancements and artificial intelligence (AI).

Subject Teacher: Jocelyn Tanay-Lipata FB Account: Jocelyn Lipata

Contact No.: 09685306811/09062397815
Email Address: lipatajocelyn4@gmail.com
Activity 1: Complete the table with necessary information. Do this on a separate sheet.

Activity 2: Fill in the blanks with the correct terminology. Choose your answers from the word bank. Copy the
statements and write your answers on a separate sheet.

1. During prehistoric times, the medium of communication was primarily through .

2. The Industrial Age started in England and other European countries in the 18th century. This period started the shift
from agricultural and handicraft economy to one that is dominated by .
3. In the Industrial Age, communication channels like were developed.
4. The made great contribution in the development of radio, television, films and telephone as media
of communication.
5. In the Information Age, the become part of the everyday life of an individual.

Subject Teacher: Jocelyn Tanay-Lipata FB Account: Jocelyn Lipata

Contact No.: 09685306811/09062397815
Email Address: lipatajocelyn4@gmail.com
 DEPARTMENT OF EDUCATION
Region V
Division of Camarines Sur
BATO NATIONAL HIGH SCHOOL
Bato, Camarines Sur

MEDIA AND INFORMATION LITERACY Parent’s Signature:

TYPES OF MEDIA: PRINT, BROADCAST AND NEW MEDIA
Quarter 1 LAS Week 3
Name: Date:
Grade Level & Section: Score:

Good day, learners! Today, you will learn about the different types of media such as print, broadcast and new
media. Specifically, you will be able to compare and contrast how one particular issue or news is presented through the
different types of media (print, broadcast and new media); and study various media formats, such as books, newspaper,
television, YouTube, magazines, social network, radio, mimeography, newsletter, cellphone, journals and film/movie.

Activity 1: On a separate sheet, classify the given terms based on their corresponding columns using the table below.
books newspaper television YouTube magazines social network
radio mimeograph newsletter cellphone journals film/movie

Print Broadcast New Media

Types of Media

The different types of media are print, broadcast and new media.

Print
Printing was discovered by the Chinese but Europeans and other countries contributed to the present
technology in printing. Printing covers books, newspaper, magazines, comics, journals, textiles, plates,
wallpaper, packaging and billboards.

Broadcast
More than a century after films were developed, audience are now amazed with the action and creative
movements provided by films which are highlighted in Science fiction and action movies. Television, on the other hand,
has also gone a long way providing the latest news, both local and international in real time while the news is happening.
Radio is more popular in rural areas because there are battery-operated radios that people can be carried to the field to
listen to news, music and radio dramas.

New Media (Internet)

Internet is a global system of interconnected computer networks that use the standard Internet Protocol Suite
(TCOP/IP) to serve billions of users worldwide. It is a network of networks consists of millions of private, public,
academic, business and government networks of local to global scope that are linked by a broad array of

Subject Teacher: Jocelyn Tanay-Lipata FB Account: Jocelyn Lipata

Contact No.: 09685306811/09062397815
Email Address: lipatajocelyn4@gmail.com
electronic and optical networking technologies. In this age, print media is still important for contracts and other business
transactions. Radio is still an important part of media, especially during power shortage, as there are available batteries to
operate the radio. Television is still a popular form of media for entertainment especially with the availability of cable TV.
All these, print, radio, television and films can now be accessible through the internet. The new media provides
convenience and speed for people to quickly do business transactions, enjoy entertainment, conduct research and
communicate using the internet.

Media Convergence
 the co-existence of traditional and new media
 the co-existence of print media, broadcast media (radio and television), the internet, mobile phones, as well as
others, allowing media content to flow across various platforms
 the ability to transform different kinds of media into digital code, accessible by a range of devices (ex. from the
personal computer to the mobile phone) creating a digital communication environment.

Activity 2: Think/Recall a controversial issue or news that has been featured in print, broadcast and new media.
Complete the matrix with (1) the title of the news or issue and (2) its source. Write your answers on a separate sheet.

Activity 3: Answer the following questions on a separate sheet:

1. Which form of media will you use to communicate with your friends and your family? Why?
2. Why is television still a popular source of information?
3. How has new media affected your life?
4. What is the importance of new media in the different aspects of life?

Subject Teacher: Jocelyn Tanay-Lipata FB Account: Jocelyn Lipata

Contact No.: 09685306811/09062397815
Email Address: lipatajocelyn4@gmail.com
 DEPARTMENT OF EDUCATION
Region V
Division of Camarines Sur
BATO NATIONAL HIGH SCHOOL
Bato, Camarines Sur

MEDIA AND INFORMATION LITERACY Parent’s Signature:

MEDIA AND INFORMATION SOURCES
Quarter 1 LAS Week 4
Name: Date:
Grade Level & Section: Score:

Good day, learners! Today, you will learn about different media and information sources. You are expected to:
demonstrate an ability to examine and compare information from various sources in order to evaluate its reliability,
accuracy, authority, timeliness, and bias; determine the accuracy, reliability and value of information by questioning the
source of data, limitations of the information gathering tools or strategies, and the rationale of the conclusions; define
indigenous media; and contrast indigenous media to the more common sources of information such as library, internet, etc.
Are you ready? Let’s go!

What similarities and differences between the information in different sources?

 Reliability of Information. Information is said to be reliable if it can be verified and evaluated. It also refers to the
trustworthiness of the source in evaluating the reliability of information.
 Accuracy of Information. Accuracy refers to the closeness of the report to the actual data. Measurement of accuracy
varies, depending on the type of information being evaluated. Forecasts are said to be accurate if the report is similar to
the actual data. Financial information is considered accurate if the values are correct, properly classified, and presented
 Value of Information. Information is said to be of value if it aids the user in making or improving decisions.
 Authority of the Source. Much of the information we gather daily do not come from a primary source but are passed
on through secondary sources such as writers, reporters and the like. Sources with an established expertise on the subject
matter are considered as having sound authority on the subject.
 Timeliness. Reliability, accuracy and value of information may vary based on the time it was produced or acquired.
While a piece of information may have been found accurate, reliable and valuable during the time it was produced, it may
become irrelevant and inaccurate with the passing of time (making it less valuable). Other information may be timeless,
proven to be the same in reliability, accuracy and value throughout history.

Activity 1: Revisit the news that you submitted in the previous lesson. Examine the news by filling out the table below.
Do this on a separate sheet.

Issue/News Reliability of Accuracy of Value of Authority of Timeliness

Information Information Information the Source
Newspaper

Magazine

Social Media

Subject Teacher: Jocelyn Tanay-Lipata FB Account: Jocelyn Lipata

Contact No.: 09685306811/09062397815
Email Address: lipatajocelyn4@gmail.com
 Television

Internet

Libraries
Libraries are often classified in 4 groups, namely: academic, public, school and special. These libraries may be
either digital or physical in form. Due to the wealth of information in a library, it is important to know the following: • the
access tool to use • how the information being accessed may be classified • the depth of details required (i.e. some
libraries provide only an abstract of the topic) • more detailed information requiring membership or some conformity to
set rules of the source (e.g. databases). Libraries of published books are often considered highly reliable, accurate, and
valuable. Books and documents from dominant sources are often peer reviewed. ISSN or ISBN registration ensures that
standards were followed in producing these materials.

The Internet
Information found on the Internet may be quite varied in form and content. Thus, it is more difficult to determine
its reliability and accuracy. Accessing information on the internet is easy but requires more discipline to check and
validate. Factual and fictitious data are often merged together. Sources always have to be validated. Skills in Determining
the Reliability of Information: a. Check the author. The author’s willingness to be identified is a good indication of
reliability. b. Check the date of publication or of update. While the information may be true, it may not be reliable if it is
outdated and may have lost relevance. c. Check for citations. Reliable authors have the discipline of citing sources of their
information. d. Check the domain or owner of the site or page. The domains
.edu and .gov are reserved for academic institutions and the government, respectively. Information from such sites are
presented with caution and are usually well-grounded. Site owners may have an agenda that affects the manner by which
information is presented. e. Check the site design and the writing style. Credible sources take time to make their
information accessible and easy to comprehend.

Indigenous Media
Indigenous means native, local, originating or produced naturally in a particular region. Indigenous knowledge is
unique to a specific culture or society; it is not written down. Indigenous communication is the transmission of
information through local channels or forms. It is a means by which culture is preserved, handed down and adapted. Forms
of indigenous media and their local examples: a. folk or traditional media b. gatherings and social organizations c. direct
observation d. records (may be written, carved or oral) e. oral instruction

Activity 2: Interview your parents or elder siblings. Ask them the questions below. Write their statements on a separate
sheet.
1. What are your roles in the community?
2. What are the types of information you are responsible for, or the information that you receive and pass on to the
community?
3. How is the type of information that you handle helpful to the community?
4. How do you know that the information you pass on is true?
5. What difficulties do you face in passing on this information to others?

Prepared by: Checked by:

Jocelyn T. Lipata Irene B. Bayrante Melvin S. Meneses

Subj. Teacher, MIL Coordinator, SHS Principal II

Subject Teacher: Jocelyn Tanay-Lipata

Contact No.: 09685306811/09062397815
Email Address: jocelyntanaylipatabnhs@gmail.com