Introduction to Media and Information Literacy:

MEDIA LITERACY:
MEDIA:
- IN COMMUNICATIONS, MEDIA (SINGULAR MEDIUM) ARE THE STORAGE AND
TRANSMISSION CHANNELS OR TOOLS USED TO STORE AND DELIVER DATA OR
INFO
- IT IS OFTER REFERRED TO AS SYNONYMOUS WITH MASS MEDIA OR NEWS MEDIA
BUT MAY REFER TO A SINGLE MEDIUM USED TO COMMUNICATE ANY DATA FOR
ANY PURPOSE

MULTI- MEDIA
- IS MEDIA AND CONTENT THAT USES A COMBINATION OF DIFFERENT CONTENT
FORMS

MEDIA LITERACY
- ABILITY TO ACCESS, ANALYZE, EVALUATE, AND COMMUNICATE A VARIETY OF
MEDIA MESSAGES

INFORMATION LITERACY:
- SKILL IN FINDING THE INFORMATION ONE NEEDS, INCLUDING AN
UNDERSTANDING OF HOW LIBRARIES ARE ORGANIZED, FAMILIARITY WITH THE
RESOURCES THEY PROVIDE
- KNOWING WHEN AND WHY YOU NEED INFO, WHERE TO FIND IT AND HOW TO
EVALUATE, USE AND COMMUNICATE IT IN ETHICAL MANNER

INFORMATION COMPETENCE:
- ABILITY TO FIND, EVALUATE AND USE COMMINUCATE INFORMATION IN ALL OF
TIS VARIOUS FORMATS.
 - REPRESENTS THE INTEGRATION OF LIBRARY LITERACY, COMPUTER LITERACY,
MEDIA LITERACY, ETHICS, CRITICAL THINKING, AND COMMUNICATION SKILLS

PLURAL:
- USE OF THE TERM “ INFORMATION LITERACIES” EMPHASIZES THE COMPLEXITY
AND MULTIPLICITY OF SKILLS AND STRATEGIES INVOLVED IN FINDING AND USING
INFORMATION

INQUIRY- BASED LEARNING:

- LEARNING PROCESS THROUGH QUESTIONS GENERATED FROM INTEREST,
CURIOSITIES, AND PERSPECTIVES/ EXPERIENCES OF THE LEARNER

EXPLORE THE APPROACHES:

- PROJECT BASED LEARNING
- PROBLEM BASED LEARNING
- INQUIRY BASED LEARNING

RESOURCE BASED LEARNING:

- ACTIVELY INVOLVES STUDENTS, TEACHERS, IN THE EFFECTIVE USE OF A WIDE
RANGE OF PRINT, NON PRINT, AND HUMAN RESOURCES

LIFELONG LEARNING:
- PROCESS OF AQUIRING AND EXPANDING KNOWLEDGE, SKILLS, AND
DISPOSITIONS THROUGHOUT YOUR LIFE TO FOSTER WELL-BEING

GUIDED INQUIRY:
- PLANNED, TARGETED, SUPERVISED INTERVENTION THROUGHOUT THE INQUIRY
PROCESS
 TECHNOLOGY LITERACY:
- ABOUT TAKING ADVANTAGE OF TECHNOLOGY TO COMMUNICATE, ACCESS, USE,
MANIPULATE, COMPARE, AND STORE INFORMATION

INFORMATION AND COMMUNICATION TECHNOLOGY:

- YOUR TECHNOLOGY KNOWLEDGE AND ADVANCED SKILLS WILL TRANSLATE INTO
REAL WORLD OF WORK APPLICATIONS

7 PROFICIENCIES TO DETERMINE ICT LITERACY IN THR WORLD OF BUSINESS

1. DEFINE
2. ACCESS
3. MANAGE
4. INTEGRATE
5. EVALUATE
6. CREATE
7. COMMUNICATE

The Evolution of Traditional to New Media

 HISTORY- IS THE STUDY OF THE PAST USING WRITTEN RECORDS

A. PREHISTORIC AGE:
- TECHNOLOGY THAT PREDATES RECORDED HISTORY
- ANYTHING PRIOR TO THE FIRST WRITTEN ACCOUNTS OF HISTORY IS PREHISTORIC
INCLUDING EARLIER TECHNOLOGIES

B. INDUSTRIAL AGE:
- PERIOD OF HISTORY THAT ENCOMPASSES THE CHANGES IN ECONOMIC AND
SOCIAL ORGANIZATION
- REPLACEMENT OF HAND TOOLS WITH POWER-DRIVEN MACHINES SUCH AS
POWER LOOM AND STEAM ANGINE
- CONCENTRATION OF INDUSTRY IN LARGE ESTABLISHMENTS

C. INFORMATION AGE:
- ALSO KNOWN AS THE COMPUTER AGE, DIGITAL AGE, OR NEW MEDIA AGE
- AN ECONOMY BASED ON INFORMATION COMPUTERIZATION
- is a period in human history characterized by the shift from traditional industry
that the Industrial Revolution brought through industrialization, to an economy
based on information computerization.
(ay isang panahon sa kasaysayan ng tao na nailalarawan sa pamamagitan ng paglipat
mula sa tradisyunal na industriya na dinala ng Rebolusyong Industriyal sa
pamamagitan ng industriyalisasyon, tungo sa isang ekonomiyang batay sa
computerization ng impormasyon)

D. INFORMATION REVOLUTION
- DESCRIBES CURRENT ECONOMICS, SOCIAL, AND TECHNOLOGICAL TRENDS
BEYOND THE INDUSTRIAL REVOLUTION