LESSON 1
Literacy
- The ability to identify, understand, interpret, create, communicate and compute, using printed
and written materials associated with varying contexts
Media literacy
- The ability to access,
analyze, evaluate, and
create media in a
variety of forms
- Involves the ability to
understand and
critically evaluate how
media works and to
produce media for self-
expression
- Practice skills like
accessing media and
information, and
creating content are
used
- It emphasizes media
functions.
- It uses media for self-
expression.
Information literacy Technology literacy
- Includes the ability to - The ability to assess,
identify, find, evaluate, acquire, and
and use information communicate
effectively in situations information in a fully
requiring decision- digital environment
making, problem- - Hardware literacy,
solving, or the software literacy,
acquisition of applications literacy
knowledge - the set of skills that
- Skills that enable a enable a person to use
person to identify and operate computer
information needs, and as information
to find and access the processing machines
sources of information - Controlling media like
that will meet these using interactive online
needs systems and making
- Media access in financial transaction on
information literacy the internet are also
includes the ability to competencies covered
operate, use the by technology literacy
functions of and - Knowledge of laws and
navigate around a other regulations such
communication as freedom of speech,
medium, and control protection of privacy,
media and protection from
- It emphasizes on the spam are given
importance of access to attention by technology
information. literacy
- It requires much - Promote responsible
information and use of technology in
communication accessing, evaluating,
technology (ICT) skills. integrating, and
- It highlights on the creating information.
evaluation and ethical
use of messages and
content.
- It encompasses
technology literacy.
- Educates the young
people to use
 information ethically

Media and information literacy

- It eases extraction and organization of information and media content.

- It requires application of ICT skills in order to process information and produce user-generated
content.
- It helps synthesize and operate on the ideas abstracted from content.
- It requires recognition and articulation for a need of information.
- It is instrumental in locating and accessing relevant information.
- It deals with the role and functions of media and other information providers in democratic
societies.
- It has provision to critically evaluate information and the content of media and other
information provides like internet.
- It highlights ethical and responsible communication of one’s understanding of a created
knowledge to an audience or readership in an appropriate form and medium.
- It is practical for self-expression, intellectual dialogue, and democratic participation.

Basic literacy

Visual literacy

- The methodical development of the capacity to look at visual information and to interpret it so
that the visual elements contribute to the meaning of the whole

News literacy

- The ability to exercise critical thinking when processing information delivered via a news item

Digital literacy

- The ability to use digital technology, communication tools, or networks to locate, evaluate, use,
and create information

Advertising literacy

- Aims to look at the helpful and harmful meanings embedded in advertising messages

Gaming literacy

- The literacies required to analyze, design, and play digital games

Cultural literacy

- Knowledge of, understanding, of how a country’s, a religion’s an ethnic group’s or a tribe’s

traditions, beliefs, symbols and icons, celebrations, and traditional means of communication
impact the creation, storage, handing, communication, preservation and archiving of data,
information and knowledge, using technologies

New literacies
 1. Media literacy
2. Technology literacy
3. Information literacy

3 basic literacies

1. Read
2. Write
3. Compute

Communication

- The process of creating new ideas and knowledge using the information

The 5 basic assumptions of MIL

1. Media messages are intentionally constructed

2. Media creations come in different forms that influence content
3. Media audiences have diverse reactions
4. Media products are embedded with certain values
5. Media productions have commercial, sociological, political, or ideological purposes and
implications.

Advocacy

- The act of pleading for, supporting, or recommending a cause

Propaganda

- The deliberate spreading of information, ideas, or rumors to harm a person, group, movement,
institution, information, ideas, or rumors to harm a person, group, movement, institution,
nation, and other entities

Information is hard to trust because of the following:

- Information overload
- General lack of understanding
- Missing context

Digital footprint

 Thinking skills use the four concepts of production, language, representation, and audience.
 Ability to create media content, or the ability to use media for self-expression and participation
in social life such as elections and online learning are further studied in the three literacies.
 It is the creator’s point of view to decide on what to include in the media content, what to leave
out, and how to present what is included.
 Images and captions tell a story. Whether the information is accurate or not, they are a
believable combination if not investigated properly.
o The credibility of the information that you share online depends on the image that goes
with it and how structured the word construction is.
 LESSON 2

https://www.canva.com/design/DAFKMGoyQg4/wQMnenqtY78AOgdvVP5cQg/view?
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_design_menu#14

 The Internet of Things (IoT) is making our lives a lot easier. Almost all appliances can now be
monitored and, in some cases, operated remotely.
o Smart home
o General devices – home appliances
o Sensing devices – measures the temperature
o Gateways
o Cloud

Media fulfills several roles in our democratic society, including the following:

1. Channel. It provides opportunities for people to communicate, share ideas, speculate, tell stories
and give information.

2. Watchdog. It exposes corrupt practices of the government and the private sector. Creating a
space wherein governance is challenged or scrutinized by the governed. It also guarantees free and
fair elections.

3. Resource center. It acts as a gateway of information for society’s consumption. Also, it becomes a

keeper of memories of the community, preserver of heritage, and source of academic knowledge.

4. Advocate. Through its diverse sources or formats, it bridges the gap of the digital divide.
 LESSON 3

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