Information
Media and
Information Literacy
Literacy
- Ability to identify, understand, interpret,
create, communicate, and compute using
printed materials associated with varying
contexts.
Media
- The physical objects used to communicate
with or the mass communication through
physical objects such as radio, TV, comp,
film, etc. It also refers to any physical object
used to communicate messages.
Media Literacy
- The ability to access, evaluate and create
media in a variety of forms. It aims to
empower citizens by providing them with
the competencies (knowledge and skills)
necessary to engage with trad. Media and
new technology
Importance of Media Literacy
- Ability to exercise critical thinking when
analyzing diff. forms of media through
critical thinking, a person is able to analyze
and evacuate the logical connection among
ideas
CRITICAL THINKING
- Thinking outside the box
- Weighing the possibilities (positive/
negative)
- Questioning questions
- Ability to discern what information is
factual, truthful, and objective
Seven competencies of
- Broad term that covers processed data,
knowledge derived from study experience,
instruction, signals, or symbols.
Information literacy
- Ability to recognize when info is needed and
to locate, evaluate and effectively
communicate information in its various
formats
Importance of information literacy
- Distinguishing which among the sources of
information are relevant
Technology Literacy
- Ability of an individual, working
independently and with others, to
responsibly, appropriately and effectively
use technology tools to access, manage,
integrate, evaluate, create and communicate
information.
Media and information literacy
- constitutes a composite set of knowledge,
skills, attitudes, competencies and practices
that allow effectively access, analyze,
critically evaluate, interpret, use, create and
disseminate information and media products
with the use of existing means and tools on a
creative, legal and ethical basis. It is an
integral part of so-called “21st century
skills” or “transversal competencies”.
mil
1. Accessing media and information: technical skills
for accessing suitable media and information sources
2. Using media and information: content decoding
skills and responsible strategies for applying content
to one’s daily life
3. Evaluating media and information: ability to judge
the credibility, accuracy and objectivity of sources
4. Creating media and information: critical attitude
and skills in how to construct media and information
5. Participating in media: critical attitudes and
knowledge of where and how to interact with
journalists and editors of media, as well as with other
citizens via old and new media
6.Knowing how media work: knowledge about media
and information systems, organizations, routines and
effects
7. Demanding media quality and rights: critical
demand for and defense of good media and
information sources
Creators of Media and
information
1. writers and journalists
 in publishing houses, news
agencies, or advertising firms
 Role: to translate relevant and
meaningful information into
printed materials
2. Editors
 On manuscripts or articles
submitted by the writers and
journalists if they are of high
standard and fit to print
3. Directors
  Movies/ shows, programs, and  approach in psychology COMMUNICATION AND
plays seen on theatres, and ENTERTAINMENT
television channels 3. contingency theory • BOOKS
4. Performers  -joan woodward (1995) • NEWSPAPERS
 Singers, dancers, endorsers  Arguing about the influence of technology • NEWS LETTER
5. Visual artists  and other variables in organizations • MAGAzINES
 Paintings and sculptures • JOURNAL
OTHER PRINTED MATERIAL
Qualities of a good media 4. media naturalness theory
• BILLBOARD
practitioner  -Nereu “ned” kock • POSTERS
 -natural method of communication • SIGNS
A. Truthfulness: conveying accurate, factual, • PAMPHETS
and truthful message or information 5. media synchronization theory • ALMANACS
B. Fairness and objectivity: unbiased and • ATLASES
 having people who need to communicate are
transparent • ENCYCLOPEDIAS
 all present and available in real time
C. Responsibility and integrity • MAPS
 *two process*
D. Empathy and sympathy
conveying- making something known to NEWS LETTERS
E. Hardworking [
another person
converge- coming together to set a common  a printed or electronic report containing
Selected theories on interest, purpose or goal news concerning of the activities of a
business or an organization that is sent to its
6. channel expansion theory members, customers, employees or other
media and information  john R Carlson and Robert Wzmud (1999)
subscribers
1. Media richness theory (information richness and  choosing a type of media to use in PURPOSE OF A NEWS LETTER
theory) communication based on his handling on the
type of media, the person to talk to, and the Newsletters serve numerous purposes, such
topic to talk about as disseminating information, motivating
performance, promoting unity, improving
 richard l. draft and legal (1980s)
 communication as medium that can Types of media morale and supplementing company records
reproduce information for organizations and businesses
 used to access the richness/ 1.) PRINT MEDIA
 multifunction capabilities of specific means  as a representation tool to spread word
 DISTRIBUTED By PUBLISHING
of communication 2.) broadcasting
COMPANies
 personal communication method
(texting and making video calls): 2 MAIN DIVISIONS:  Broadcast media describes the traditional
 generally more effective than other forms of forms of media that include television and
media (quick and direct) • REPORTING radio. 
• EDITING  Technically, the term 'broadcast media' can
2. Information processing theory  CONTENT VARyING FROM include the internet as well and even such
ADVOCACy AND PUBLIC SERIES things as Bluetooth marketing and other
 -processing of the information that
ANNOUNCEMENT forms of location-based transmissions.
 received instead of merely responding to
 ADVERTISEMENT, MARKETING,
 stimuli/ phenomena Advantages
PUBLICATION, POLITICAL
 -associated with the cognitive development
  immediate transformation of information
 wire/wireless communication
A. radio
 -am and fm
 -first electronic mass medium and the
precursor of television
b. television
c. speaker
d. telephone
e. film/cinema
3.) news media
 newest means of communication (digital
technology)
1. blog 2. vlogs 3. Online articles 4. social media
4.) Media convergence
 broadcast media
o online videos
o online streaming
 b. print media
o online articles
o online books
o online advertisement