www.worldsleaders.com Vol.

10 | Issue 02 | October 2023

WORLD'S MOST
EXEMPLARY FEMALE UNVEiLiNG THE
LEADERS EMPATHETIC
TO FOLLOW iN 2023. LEADERSHiP BY
COMMiTTiNG TO
PERSONAL VALUES &
PROBLEM-SOLViNG

BREAKiNG BARRiERS
AND IMPACTiNG
A MiLLiON LiVES 36
EMPOWERiNG WOMEN
TO SOAR
BEYOND LiMiTS 40
A LEADER iN THE MORTGAGE

CEO
INDUSTRY WHO INSPiRES
THROUGH SELFLESSNESS
AND EMPOWERMENT
46
Lifestyle Properties

IRENA EXQUiSiTE Properties,

PERSONALiZED Service

MARKOViC
 World's Most Exemplary Female
Leaders to Follow in 2023

Leading by Example

Today's women are unstoppable, and their influence and

power are growing. Women are creating the structures
that will allow them to achieve this as they demand a
new society that offers them the freedom to do and be
anything they choose.

But a woman may lead without having a formal position

in the company. A genuine leader makes an appearance
in their society to have an influence. And regardless of
their position or job title, women all throughout the
world carry out that activity every day.
Here is the most recent edition of World's Leaders
"World's Most Exemplary Female Leaders to Follow in
2023" to honor women business visionaries. While
inspiring others around them, shattering the glass ceiling,
and forging their own paths, these women are also
serving as role models for the next generation of female
leaders.
intelligence, which encompasses self-awareness,
empathy, and effective communication. While
professional qualifications hold significance, Irena's
primary focus lies in assessing these qualifications only
after ensuring that the aforementioned components are
met. Irena's leadership style centers around
understanding and nurturing the authentic essence of
individuals within her company. She fosters an
environment where problem-solving takes precedence
and encourages personal growth among her team
members.

The cover has Irena Markovic, the CEO of Lifestyle
Properties, is a leader who truly values problem-solving
and strives to comprehend the individuals behind their
roles, whether they are customers or employees. She
believes in the significance of personal values, visions,
goals, and emotional intelligence within her team.
Also, while you flip through the pages, don't forget to
read the articles created by our in-house editorial staff
and industry experts.
Have a Lovely Read!

For Irena, it is crucial that her employees align with the

company's values and have a clear sense of purpose. She
recognizes the immense importance of emotional
 CREDIT PAGE

Editor-in-Chief Steve Sanchez

Managing Editor Jagdish Chincholikar
Executive Editor Nicole Williams
Assistant Editor Gayatri Bhujbal

Art & Design Director Jack Anderson

Business Development Manager Grace Nelson
Business Development Executive Natalie, Jerrey
Associate Designer Kevin Rust

Digital Marketing Manager Victor Clarke

Sales Manager Casey Simpson, Irfan Shekh
Marketing Manager Tom Swann
Technical Specialist Barry Jones
Circulation Manager Danny Parker

OCTOBER 2023

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COVER
STORY
08

Irena
Markovic
Unveiling the Empathetic Leadership by
Committing to Personal Values and Problem-Solving
16 Anna Fedosova

20 Bettina Schaller

26 Ellie Shefi

30 Isabela Amie Garcia

36 Jayanthi Ganapathy

40 Maz Schirmer

46 Pamela Verma

50 Puja Bhola Rios

54 Tamara Chase
08 | October 2023
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worldsleaders.com | 13
14 | October 2023
worldsleaders.com | 15
 AnnaFedosova
Chief Fiduciary Officer
Sunstone Trust Company

16 | October 2023
Anna
Fedosova
Serving the Interests of Families and
Individuals who Have Immigrated to
the United States

“ My English was very limited when I

arrived in the Unites States, and it was
very challenging at the beginning.
“
worldsleaders.com | 17
 E xcellent leaders, like great
financial advisors, are always
challenging the status quo,
breaking through opaque
boundaries, and never giving up on
learning new things. They have big
ideas and are excellent storytellers,
but they are terrible record-keepers.
To serve as a Chief Fiduciary Officer,
a person must be able to provide
strategic business leadership and
direction regarding important tasks
related to identifying, assessing,
mitigating, and managing risk in the
Wealth and Asset Management line
of business. They must also
guarantee that the necessary
platform and product controls are in
place. Additionally, it entails
monitoring and assessing how well
risk management is implemented
throughout all company business
lines, both individually and
collectively.
helped high-net-worth clients
accomplish their short-and long-term
goals thanks to her in-depth
understanding of fiduciary matters and
her sophisticated estate and trust
planning abilities. She is a Registered
Trust and Estate Practitioner (TEP) and a
Certified Trust and Fiduciary Advisor
(CTFA). She serves on a board of
directors of the Society of Trust and
Estate Practitioners, Orange County
Chapter (STEP OC). Anna is a member of
the Orange County Estate Planning
Council (OCEPC), Women Lawyers
Association of Orange County (OCWLA),
and Association of Corporate Growth of
Orange County (ACG), She speaks fluent
English and Russian, in addition to a
moderate German, which complements
her professional and international
background.

Anna Fedosova, MBA, CTFA, is

Sunstone Trust Company's Chief
Fiduciary Officer. She has worked for
private wealth and trust companies,
including U.S. Bank, Wells Fargo, and
First Bank, for 20 years as a senior
fiduciary and trust manager.

A top-ranked financial adviser with

an exceptional clientele, Anna has

18 | October 2023
worldsleaders.com | 19
BETTINA
SCHALLER
SVP Head Group
Public Affairs
The Adecco Group.

Offering Key Insights into the Labor Market

20 | October 2023
 N
Nominated three consecutive
years (2017, 2018 and 2019)
for "Staffing 100 Europe
Influencer" and the
International 50 of the "Global
Power 100 - Women in
Staffing", Bettina Schaller is
SVP, Head of Group Public
Affairs at The Adecco Group.
Bettina Schaller oversees the
Group Public Affairs activities
of the Adecco Group,
encompassing regulatory and
policy issues, and the Adecco
Group's engagement in
Employers' Associations and
Strategic Partnerships on a
global and European scale.
Below are the highlights of the
interview conducted between
the World's Leaders and
Bettina Schaller:
Brief our audience about
your journey as a female
leader. What challenges did
you have to face to get where
you are today?
I had a privileged upbringing,
with little hardship. Overall,
the resistance I encountered as
I climbed up the ladder was
manageable. And I did see the
setbacks as an opportunity. I
am a risk taker, so I know that
some decisions might not lead
to success. Therefore, I take
any setback in its stride.
One challenge that I've learnt
to manage is to navigate my
own self-confidence. I learnt
early on that my very strong
belief in myself can be seen as
arrogance, as being over-the-
top and bullyish. Still, to this
day, these are negative
attributes in a female leader.
So I learned to use my
confidence in controlled doses.
Sometimes I wonder what
would have happened if I had
unleashed that full potential.
Describe Adecco Groups'
offerings that address the
needs of your customers.
The Adecco Group is the
world's leading talent solutions
and advisory company, driven
by a powerful purpose – to
make the future work for
everyone. It focuses on the full
spectrum of HR solutions that
businesses and workers need:
from flexible and permanent
placement to recruitment,
outplacement, outsourcing,
and, of course, skilling, re-
skilling, and upskilling.
Enlighten us on how you
have made an impact in this
industry through your
expertise in the industry.
My background is in
government affairs and policy
advocacy. Since I joined the
private employment services
industry in 2010, my focus has
been on carving out the value-
add of our services and
solutions to well-functioning
labour markets. We provide
prosperity, security,
adaptability, work and,
importantly these days, a path
through the complex landscape
of the world of work. In many
countries across the globe,
there are misconceptions about
the role that we play in a
country's competitiveness. We
are often major employers,
taking that responsibility on
with pride. So I interact with
policymakers at all levels to
ensure that we work together
to unleash our contribution.
What are the challenges you
and your team at Adecco
Group come across in your
day-to-day operations?
These days, the main daily
challenges revolve around
connectivity and engagement.
For the most part, we have
been remote for the last 2
years, and my team is spread
across the world, just as the 35
000 Adecco Group colleagues
worldsleaders.com | 21
22 | October 2023
are. I have heavily increased
my bilateral outreach, making
sure that I "check in" on
colleagues regularly. And I am
very aware of my
communication style as so
much gets done without human
interaction.
What people, what books,
what life factors have
influenced and impacted
you?
I was and still am influenced
by people or situations that are
"wrong". To a large extent,
witnessing a toxic leader do
harm and building my
resilience and strategy to
counter that has shaped me to a
large extent. I am very driven
by values, so if I see injustice
or discrimination being done, I
will speak up. And I will
remember how not to act since
I see the impact such
behaviour has on people and
organisations, and ultimately
on productivity and outcomes.
There are, of course, also
positive role models. The
circumstances and life of
Nelson Mandela still inspire
me.
Describe in detail the values
and the work culture that
drives Adecco Group.
At the heart of The Adecco
Group's culture are our five
core values: team spirit,
customer focus, passion,
responsibility, and
entrepreneurship. Equally
valuable is the importance we
place on diversity and equal
opportunity for everyone
working with or through The
Adecco Group.
The mix leads to a unique type
of colleague, independent of
the country from which they
operate.
Where do you envision
yourself to be in the long run
and what are your future
goals for Adecco Group?
I look to build on my current
role, using my network and
expertise to create value for the
group and the world of work
ecosystem that I operate in. I
have been mentoring and
supporting young people in
and outside the group for the
past decade and made the
deliberate decision in early
2021 to heavily raise my voice
for women's leadership topics
and join the movement to
break down barriers for
women in leadership positions
once and for all.
What would be your advice
to budding Women Leaders?
Allow me to put forward a few
elements of advice – one might
resonate particularly.
Ÿ Think about where your
strength comes from and
hone in on that—with that:
Be honest about what is
important to you.
Ÿ Communicate / make
yourself heard.
Ÿ Always think about how
you do / can add value.
Ÿ Foster relationships.
worldsleaders.com | 23
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worldsleaders.com | 29
Isabela
Amie Garcia
A Seasoned and Skilled Attorney with Unwavering
Commitment to Her Clients and Her Community

Isabela Amie Garcia is a highly

respected attorney who

I
represents prestigious clients,
including entrepreneurs,
physicians, lawyers, professional
athletes, and public servants.
Being bilingual, she can offer
legal services to clients who
speak both Spanish and English.
With an impressive seven-year
track record, she is recognized
as one of the top family law
attorneys in Texas.

30 | October 2023
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32 | October 2023
Isabela specializes in family and divorce law,
and before founding Garcia-Windsor, P.C., she
worked as a legal and judicial intern as well as a
legal research assistant for several years. As the
leader of her team, her role is to lead by
example, establish high standards for
professionalism and customer service, and keep
communication channels open with all clients.
The most enjoyable aspect of her day involves
using her creativity to develop and manage
various tasks. Isabela and her team have plans
to broaden their presence in Texas by
expanding their offices and establishing
international partnerships that will enhance the
firm's ability to serve its clients. Ms. Garcia
asserts, "While the idea to open my own firm came
out of necessity due to a scarcity of available jobs
in boutique firms at the time, my inspiration was
fuelled by the mentors around me that made space
for me, and I felt encouraged by the fact that I, in
turn, am making space for other attorneys."

Devoting Life to a Purpose

Isabela grew up in Mexico and pursued a career

as a professional tennis player, competing in
numerous tournaments throughout Latin
America, Mexico, and the United States.
Although she achieved success on the tour, she
ultimately discovered her passion for law and
enrolled at the University of Texas at Austin,
where she graduated with honors in philosophy
and business. She then continued her education
at the University of Oxford, where she focused
on international tax law, European Union law,
and international constitutional law.

Isabela went on to earn her Juris Doctorate

with an emphasis on Sports Law, Corporate
Law, and International Law from the Southern
Methodist University School of Law.

worldsleaders.com | 33
36 | October 2023
 Breaking Barriers and

ayanthi
Impacting a Million Lives

J Ganapathy
Jayanthi "Jay" Ganapathy, the courageous and visionary founder and
CEO of FinAccurate, has shattered gender and racial barriers to
emerge as a successful woman of color and immigrant entrepreneur.
Driven by a mission to positively impact the lives of one million
employees, one million customers, and one million people, Jay has
established FinAccurate as a brand with a purpose.

But Jay is not just a typical business leader. She is a tireless worker
who is committed to achieving her mission through education and
spreading happiness to a million people. Her dedication and
unwavering focus on her goals have made her a truly exceptional and
inspiring leader.

worldsleaders.com | 37

The
The Journey to Achieving
Expertise
Jay's professional background in
accounting began at Philips
Electronics, one of the world's
leading electronic companies. She
held various roles, including assistant
manager of financial services at
Philips Electronics India. She later
moved to the Australian branch of
Philips Electronics as a financial
accountant before transitioning to the
It's important to have the
courage to ask yourself what
it is that you should be doing
now, at this very moment.
38 | October 2023
North American branch, where she
worked as a corporate accountant and
manager of accounting operations.
Despite her extensive corporate
experience, starting her own
accounting firm in June 2015
presented Jay with significant
challenges and obstacles. She had no
prior experience or expertise in
navigating the early stages of a start-
up venture. Despite this, Jay
persevered with unwavering faith,
choosing to remain steadfast in her
commitment rather than strategizing
solutions.
Jay's unwavering determination and
commitment enabled her to
overcome a myriad of challenges in
the early stages of her business. She
“
“
persevered through obstacles such as
acquiring her first few accounting
and taxation clients, ensuring that her
business was profitable enough to
cover both personal and business
expenses, and more. Despite these
difficulties, Jay remained resolute in
her pursuit of success.
Eventually, her hard work paid off,
and she landed a significant
international client from Europe,
marking a turning point for her
business. Since then, her accounting
firm has continued to grow and
flourish, earning a reputation for
reliability, professionalism, and
exceptional service.
Supporting Small Business
FinAccurate LLC is an accounting
firm that is focused on delivering
business sense. The company is
based on the core foundation of
helping small business owners
understand their critical financial
statements and cash flow positions in
order to make well informed
decisions. This has a positive impact
on the growth of the small business
through increased cash flow,
increased revenue and profitability,
and reduced taxes..
At FinAccurate, the team believes
that small businesses deserve the
same kind of attention to detail and
quality accounting services that
Fortune 100 companies receive.
Jayanthi Ganapathy founded
FinAccurate to bring concepts and
best practices used by Fortune 100
companies to SMB owners.It is her
mission to help drive profitability and
operational efficiencies by offering
quality bookkeeping, accounting, and
tax advisory services.
Making Competition a Way to
Excellence
Jay discovers that competition
doesn't scare or disturb the company.
Instead, it motivates them to achieve
their best, provide exceptional
service, and continuously merge
advanced technology with practical
applications to enhance their clients'
experiences. There are numerous
chances to redefine what FinAccurate
delivers and improve its ability to
advance the accounting industry.
Therefore, FinAccurate embraces
challenges as growth opportunities
and a way to distinguish themselves
from their competitors.
worldsleaders.com | 39
40 | October 2023
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worldsleaders.com | 43
 Take note, cause
clogs are everywhere
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She is the MOMENT
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 Vice-President, CFO | Lend At Ease
46 | October 2023
Pamela
Verma
A Leader in the Mortgage Industry Who Inspires
Through Selflessness and Empowerment

I n the world of the mortgage industry, where challenges and obstacles

are the norm, Pamela Verma, Vice-President, CFO at Lend At Ease,
stands out as a shining example of hard work, persistence, and
confidence. Her unwavering dedica on to her clients and her team has
earned her a reputa on as a leader who goes above and beyond in
everything she does.

Pamela's work ethic can be traced back to her childhood, where she
learned the value of pu ng your best effort into everything you do. It's
this belief that has driven her to become one of the most trusted and
respected mortgage brokers in the industry. Her extreme confidence in
her abili es and her unwavering belief that she can help in almost any
situa on have earned her the trust of clients and colleagues alike.

worldsleaders.com | 47
Woman on a Mission
With a passion for helping others and
a drive to maximize the career
development of her team, Pamela is a
force to be reckoned within the
mortgage industry. But it's not just
about business for Pamela. She also
believes in giving back to her
community through volunteering and
fundraising initiatives. Her ultimate
goal is to make others happy, and she
does so with a benevolent attitude
that endears her to many.
Pamela's career began at United
Airlines, where she was responsible
for ensuring top-notch customer
service for high-end clients in
London, England. Her commitment
to going above and beyond the call of
duty made her a top performer in her
category, and she brings that same
drive to support Lend At Ease
mortgage brokers and mortgage
agents. Pamela's motivational skills
empower professionals both inside
and outside of the industry.
But Pamela's impact extends beyond
the workplace. She loves to celebrate
major festivities and birthdays in a
special fashion, demonstrating her
caring nature and ability to connect
with others on a personal level. It's
no wonder that Pamela is regarded as
a selfless and inspiring leader, whose
dedication to others is nothing short
of extraordinary.
The Success Mantra
As a Mortgage Broker, Pamela
understands the importance of
building strong relationships with
clients and lenders. It's this ability to
connect with others on a personal
level that sets her apart from the rest.
She has a unique way of making
people feel at ease, even in the most
48 | October 2023
stressful situations, and her clients
know that she will always have their
best interests at heart.
In an industry where the demands are
high and the challenges are many,
Pamela's hard work and persistence
have made her a true success story.
She is a role model for anyone
looking to achieve great things
through dedication, commitment, and
a never-give-up attitude.
Simplifying the Process
Pamela and her business partner
Nick aim to simplify the mortgage
transaction process for all their
clients and differentiate themselves
from other companies by offering
exceptional service. Having recently
immigrated to Canada, Pamela was
familiar with the challenges that
many people face in understanding
the intricacies of the mortgage
process and managing home
financing. At Lend At Ease, they
offer a range of services, including
home purchase, refinancing, renewal,
debt consolidation, home equity lines
of credit, commercial financing,
credit cards, and secured and
unsecured personal loans. Private
lending is also available.
Lend At Ease embraces the corporate
identity of "Empowering Solutions,"
which embodies its philosophy and
core values of trust, expertise, and
accessibility. The brand identity sets
it apart from the competition by
emphasizing its focus on customer
relationships, friendly service, and
innovative products. Through its
partnership with clients, the company
empowers them to improve their
lives, families, finances,
relationships, and futures.
The Empowering Work Culture
According to Pamela, Lend At Ease
is committed to investing in its
people and supporting them in
achieving their full potential. Lend
At Ease's innovative solutions and
processes have helped numerous
clients in Ontario achieve their home
finance goals.
Lend At Ease strives to cultivate a
culture of inspiration and motivation
and upholds its values of excellence,
dedication, and involvement by
providing exceptional service to its
clients. The company's guiding
principles include absolute integrity,
in-depth expertise, sound market
knowledge, highly trained agents,
and putting clients first. Lend At Ease
conducts business with the utmost
integrity and ensures that its agents
are equipped with the expertise and
market knowledge necessary to serve
clients effectively. The company's
focus is always on putting the needs
of its clients first.
At the firm, innovative ideas are
highly valued as they are essential
for the company's growth and
demonstrate a commitment to staying
up-to-date with the latest trends. This
not only helps to solidify the
company's reputation, but also
provides clients with a wider range
of options to meet their financial
needs. In the ever-evolving mortgage
industry, companies must avoid
complacency and strive to
continuously grow and evolve, which
is why Lend At Ease places such
great emphasis on innovation.
Believing in Teamwork
According to Pamela, team processes
are the most crucial aspect for
organizations. Success is not solely
dependent on one individual, but rather on the collective
efforts of many individuals working together. It is
important for each team member to focus on their own
personal development, as well as supporting the growth
and development of their colleagues.
To further drive growth within the organization,
innovative ideas are necessary, but it is equally important
to involve many individuals in the evaluation and
implementation processes. Every Lend At Ease team
member is encouraged to contribute their unique
perspectives and ideas to help the company evolve and
succeed.
Responsibilities that Come with Leadership
As the Vice President of Lend At Ease, Pamela has
several key responsibilities, including supervising the
operations of the mortgage brokerage, ensuring that all
brokers and agents adhere to industry regulations and
requirements, managing the finances of the company,
overseeing marketing initiatives and ensuring
compliance and aesthetics of new campaigns, and
facilitating the training and onboarding of all agents and
brokers.
Pamela's daily routine begins with entering the office and
greeting her staff and business partner, Nick, which
provides positive energy and sets a productive tone for
the day. She then meets with Nick over a cup of tea to
review and outline new innovative strategies for the
company. Pamela believes that starting each day with a
positive attitude and a productive meeting is essential for
boosting team morale and productivity, which are crucial
to the success of the company.
Pamela's advice for aspiring leaders is to have courage
and pursue their passion. She encourages others to not let
anything hinder their path towards success. As an
immigrant to Canada, Pamela faced difficulties adjusting
to a new country but was able to achieve success as an
entrepreneur due to her determination, perseverance, and
enthusiasm. She believes that with the same qualities,
anyone can attain success in their chosen field.
worldsleaders.com | 49
50 | October 2023
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worldsleaders.com | 53
Tamara Chase
Defied the Male Dominated Roofing Standard
with Her Feminine Leadership Style

Core values play a critical role in a
company's growth. When
established effectively, they can
boost employees' dedication and
motivation, leading to job
satisfaction and a positive
attitude towards work. Managing
values efficiently is crucial, as
they can significantly impact a
company's performance. Proper
utilization of a company's
fundamental principles can
facilitate business expansion.
Tamara Chase, the co-owner of
Chase Roofing, has a clear
understanding of the company's
values, which include quality and
compassion. These values serve
as a guide for the desired
outcomes she aims to achieve.
Foundation of Chase Roofing
Originally intending to pursue a career in law,
Tamara's plans changed when she was unable
to gain admission to a local law school while
her children were in middle school. Instead,
she joined her husband's handyman company,
which he co-owned with another partner.
However, due to different objectives, the
partnership dissolved, and Tamara saw an
opportunity to start a business with her
husband. She initially took on the role of
business development, handling the legalities,
permits, and insurance requirements to start
the company. In the early 2000s, the company shifted its
focus from general contracting to roofing after a negative
experience with their own roof replacement project led
them to realize the need for a better homeowner experience.
After collaborating with a successful roofing crew for
several years, they began building roofs for those in need
after a series of devastating storms hit Florida, and the
governor issued an executive order allowing residential
contractors to pull roofing permits. In 2005, they officially
founded Chase Roofing as a dba, marking the start of their
successful roofing business.
When Hurricane Wilma hit South Florida, the couple's
home and newly formed roofing business were left without
power for several weeks. However, they persisted and
managed to keep the business running using a generator,
laptop, and printer to work with carbon copy contracts.
From that point on, they decided to focus solely on roofing
and never returned to general contracting, marking the
official beginning of Chase Roofing.
Over the years, they adopted a servant leadership approach
and prioritized building long-lasting relationships with their
clients over making quick profits, leading to business
expansion. In 2010, Tamara discovered her passion for
leadership and took control of the company's operations,
while her husband shifted his focus to sales and found ways
to serve the customer for a lifetime and not just that initial
interaction.
Best Version of Herself
Tamara is deeply committed to her work and finds great
fulfillment in her role as a roofing contractor. She enjoys
interacting with people, building relationships, and
engaging in strategic planning throughout her day. One of
her core beliefs is that everyone deserves opportunities and
support, and she is a strong advocate for women in
business, inspiring them to succeed and achieve their goals.

54 | October 2023
worldsleaders.com | 55
56 | October 2023
Tamara finds great joy in contributing
to the success of others and witnessing
their happiness, which is one of her
greatest sources of fulfillment. She
takes pride in being the best version of
herself and is passionate about giving
back to her community.
Tamara now has the opportunity to
follow her passions through Chase
Roofing, much like she did with the
nonprofit organization Emerge
Movement, which she founded a few
years ago. "Be the CEO your mom told
you to marry," is her motto. Her most
recent adventure focuses on
construction sector couples. Couples
who own and run construction
companies jointly face a unique set of
difficulties on top of the many other
responsibilities that construction
companies already have. These couples
may also have a significant amount of
personal partnership challenges, such
as feeling imprisoned, unheard,
unseen, or underappreciated. When
there is no time for fun, it might be
difficult to know when to stop working.
Is it even feasible to strike a balance?
Throughout the years, Tamara has
created several programs, such as
retreats, masterminds, and trainings, to
assist owner-operator couples in the
construction sector. She brings a
wealth of knowledge, skills, training,
and kindness to the table in order to
support couples.
Employee Growth and Development
As a woman working in a male-
dominated field, Tamara recognizes the
importance of creating an inclusive
environment. This starts with recruiting
a diverse team and fostering a culture
where everyone's opinions and talents
are valued. Collaboration is crucial to
this effort, as it allows individuals to
leverage each other's strengths and
work together towards a shared goal.
Employee growth and development are
also central to the company's culture,
and Tamara encourages her team to
adopt a similar mindset and remain
open to fresh perspectives. By
prioritizing these values, she aims to
create a supportive and empowering
work environment that benefits
everyone on the team. This fosters a
culture of innovation and
experimentation while also assisting
them in remaining creative and
adapting to changes in the business.
The company aims to take care of its
employees and keep them happy and
engaged. This results in content team
members who look after the clients,
who then look after the business.
Tamara says, "I am very proud of the
company our team has built together.”
Obstacles seldom obstruct the
horizon
"I believe in challenging the status quo
and thinking outside the box"- Tamara
says
Tamara faced several challenges when
starting the business, including the
issue of not fully understanding the
true overhead costs. Initially, they
based job pricing on market rates
rather than practical considerations,
which nearly led to the company going
out of business. This experience forced
them to delve deeper into business
dynamics and learn more about
financial management.
Another significant challenge was cash
flow management, which has been an
ongoing learning process for the
company. Developing effective
systems and processes to manage cash
flow requires considerable effort, and
the team has had to work hard to
optimize their approach.
Tamara and her team have learned
many valuable lessons from these
challenges and have continued to refine
their business practices over time to
ensure the company's long-term
success. The owner is the only one
who has the ability to align everyone
around a shared vision and then
maintain a positive work environment.
Tamara asserts that despite the busy
schedule, it's critical to maintain
contact with the team. The bottom line
should always be considered. The
health of the business depends on
profit.
Recommendations of the day
Tamara believes relationships are the
root of all of her successes as she looks
back over the past twenty years.
There are so many opportunities to
learn skill-sets in business. She advises
maintaining good relationships with
stakeholders to have peers to look up
to and that will hold you accountable.
She also advises to learn the true
overhead costs associated with
business so that one can charge
appropriately. She adds, "remember
cash is king… watch your cash-flow
and save for a rainy day, they are
definitely coming.”
Tamara urges one to learn one's own
leadership style and always seek to
learn something new to grow. She
encourages to stay updated on
customer's requirements. "Every year
ask yourself, 'Who am I serving and
how' the answer will change as your
business grows and you need to adapt."
Tamara provokes.
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