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    This document defines broadcasting as the practice of creating and distributing audio and video content to mass audiences via radio, television, and the internet. It identifies two main types of broadcasting: radio broadcasting, which uses radio waves to transmit audio to listeners, and television broadcasting, which distributes audio and video content electromagnetically to a widespread audience. The document also notes that broadcasting plays an important role in society by shaping public opinion, educating people, providing updates and entertainment.

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    This document defines broadcasting as the practice of creating and distributing audio and video content to mass audiences via radio, television, and the internet. It identifies two main types of broadcasting: radio broadcasting, which uses radio waves to transmit audio to listeners, and television broadcasting, which distributes audio and video content electromagnetically to a widespread audience. The document also notes that broadcasting plays an important role in society by shaping public opinion, educating people, providing updates and entertainment.

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    3 views3 pages

    04 2020broadcasting

    Uploaded by

    Samson Olayemi
    This document defines broadcasting as the practice of creating and distributing audio and video content to mass audiences via radio, television, and the internet. It identifies two main types of broadcasting: radio broadcasting, which uses radio waves to transmit audio to listeners, and television broadcasting, which distributes audio and video content electromagnetically to a widespread audience. The document also notes that broadcasting plays an important role in society by shaping public opinion, educating people, providing updates and entertainment.

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    © All Rights Reserved
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    Vileep, K. S.

    Faculty Member,
    DoS in Physical Education,
    Kuvempu University,
    Shankaraghatta.
    BROADCASTING

    Definition
    Broadcasting is the practice of creating audio and video program content and
    distributing it to the mass audiences of radio, television and internet
    media.

    *Broadcasting is a crucial instrument of modern social and political life, because of its
    capacity to reach large numbers of people

    Main Types of broadcasting

    Broadcasting

    Radio Television
    Broadcasting Broadcasting

    Radio broadcasting:

    Using radio waves to send transmissions to a large


    audience, who will listen to the transmission through a radio.

    *The Best known of radio stations are the ones that


    broadcast through radio waves. These generally consists of
    AM and FM stations.

    *It involves many technologies, which combine to form a method of one way
    transmission of audio data.
    Television broadcasting:

    The distribution of audio and video content to a dispersed audience via any audio
    or visual mass communications medium, but usually one using electromagnetic
    radiation.

    *Television broadcasting became a vital rule in 21 centuries’ media

    *Television broadcasting came to fit the human needs towards knowing the
    unknown through communication, yet could be/mostly used in a negative way

    Features of Broadcasting
    The Role of broadcasting in the society

    * Form people’s opinion about certain issues.


    * Educates people and spreads awareness especially through
    documentaries or Radio programs.

    * Updates people about the latest news the moment it happens.


    * Entertainment

    Strengths and Limitations of Radio Broadcasting

    Strengths Limitations

    • Low CPM(Cost per mille) • Short life


    • Good supplementary medium • No visuals
    • Selective audiences • Can not provide details
    • Great flexibility • No motion
    • Universal coverage
    • Short lead time
    • Production can be free
    • Inside and outside home
    • Loyalty/credibility
    • Urban and Uural
    • Reaches motorists
    • Messages are personal
    • Messages stand alone – obtrusive
    medium
    • Portable
    • Prime source of local information

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