Is Your Content Worthy

To Rank On GOOGLE?
Here’s How To Check!

Adarsh Pillai Swipe

 Adarsh Pillai

We know the basics, right?

Adding keyword in the title

and meta description
Using secondary keywords
Adding keyword in URL
Ensuring fast pagespeed
 But these things don’t ensure
Google Rankings.

I’ve compiled 5 essential checks

to audit your existing content and
increase traffic.

Let’s go!

Adarsh Pillai
 #1: Quick Answer In Intro
Google expects creators to add a
“helpful summary of your content”
upfront in its Helpful Content
Guidelines:

Adarsh Pillai
It asks visitors to rate “how easy” it
was to find what they were looking
for on a website:

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 Google doesn’t care how long
readers spend on your page.

They want them to complete their

goal and have a satisfying
experience:

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So it’s written on the wall: You need to
offer a quick answer to the given search
query right in the intro.
Like Investopedia:

In this way, you stand a chance to win

featured snippets.
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#2: No grammar and factual
errors
Your article should sound
professional without any visible
grammar errors.

It’s repeated multiple times in helpful

content guidelines:

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 Google has even down-graded
websites with bad grammar in it’s
quality rater guidelines:

So proofread your article with Grammarly.

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 Same goes with facts:

Cross-check your article before

publishing and use Google if you're in
doubt with a fact.

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#3: In-Depth Coverage
Google isn’t a one-word answer
engine. So ensure your content has a
“comprehensive description” of the
topic:

And how to do that?

Adarsh Pillai
 Simple:

Analyze our top 3

competitors and include the
headings and topics they’re
discussing in the article
Use people also ask and
autosuggest to find
potential subheadings and
FAQs to answer.

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 You don’t have to ramble. Google
doesn’t have a preferred word count:

But discussing on important topics

with examples and case studies will
make it more reliable and helpful for
searchers.

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#4: Cite Sources
See how Google bashes an article for
misleading title and poor citation:

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 Add references to the facts and
arguments you list. And no one
does it better than Healthline:

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So research for credible studies and
meta analysis .

You can also cite useful advice in online

forums like Reddit. Adding relevant
external links helps in ranking and
building trust.
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#5: Give Insights
If you’re writing what everyone else
has already written, why will Google
rank your article?

So they ask you to give unique

insights or interesting information:

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Or original reporting:

So that people love to bookmark your

page and share on social media:

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 Adarsh Pillai
But how to do that?

Try to find new research on the

topic you wrote. You can use tools
like consensus or use good old
Google scholar.
Write your own take on a
contentious topic with reason.
Present your information with
tables, bullet points and visuals so
it’s easy for readers to understand.
See online forums for any new
development on your blog topic
 Adarsh Pillai

Take some effort to make your

content unique and interesting,
whether it’s through research or
presentation.

Follow for more!