COMMUNICATION AND GLOBALIZATION

INTRODUCTION
Globalization has brought about immense changes in the lives of people and changed
the way people see the world, it has become a road people can tread to discover many
possibilities. Communication and globalization are closely interconnected. Advances in
communication technology have made it easier for people all over the world to connect
and communicate with each other, breaking down barriers of distance and language.
This has facilitated the spread of ideas, information, and culture across borders,
leading to an increase in globalization and has created a greater need for effective
communication between people from different cultures and backgrounds.

CULTURAL BARRIERS AND COMMUNICATION CHALLENGES

●Cultural Relativism
●Lack of Knowledge
●Discrimination and Harassment
●Language differences
●Linguistic
●Social Differences

EFFECTS OF GLOBALIZATION ON COMMUNICATION

●Virtual Interaction

Globalization has facilitated virtual interactions through digital technology, enabling

people from different parts of the world to communicate in real time. This has led to a
significant shift from traditional face to face communication.

●Cultural Awareness in Speech and Body Language

Globalization has heightened the need for cultural sensitivity in communication.

People must be aware of and respectful towards cultural differences in speech
patterns, gestures, and body language to avoid misunderstandings.
●Availability of Information:

Globalization has made vast amounts of information accessible to people worldwide,

breaking down geographical barriers. The availability of information has transformed
how people gather knowledge and stay informed

● Business Conduct:

Globalization has transformed the way business operate and communicate. Compares
now engage in international trade, collaborate with global partners, and adapt their
communication strategies to diverse markets.

● Social Awareness:

Globalization has amplified social issues and increased awareness about global
challenges. People can communicate and mobilize more easily to address issues such
as climate change, human rights, and social justice.

STRATEGIES TO BECOME AN EFFECTIVE GLOBAL COMMUNICATOR

Cultural Awareness
Language Proficiency
Active Listening
Adaptability
Empathy
Use Technology Wisely
Clear and Concise Communication
Time Zone Considerations
Patience and Tolerance
Conflict Resolutions
Practice and Feedback