COMMUNICATION AND

GLOBALIZATION
GROUP 3:
GISHENSHIO STRLIN RAJEEBA
MAHALAKSHMI
RASHMITHA
HARISH
PARVEZ MOHAMMED
LINGESH KUMAR
NAVEEN
 communication

Communication is the exchange of thoughts,

ideas, concepts and views between or among
two or more people. It is made into effect by
the usage of words and body language
 SEVEN ELEMENTS OF COMMUNICATION SKILL

1. Listening
2. Non-verbal communication
3. Being clear
4. Being concise
5. Being confident
6. Being personable
7. Being patient
 4 TS IN COMMUNICATION
• TIMING
• TONE
• TECHNIQUE
• TRUTH
 COMMUNICATION BARRIER
• Physical barrier : yelling across the hall, communicating from different location
• Perceptual barrier: we all see the world differently
• Emotional barrier: withholding thoughts and feeling
• Cultural barrier: Group behaviours
• Language barrier: Not everyone is familiar with all language or jargon
• Inappropriate communication channel: using the appropriate type of communication
for given situation
COMMUNICATION (MEDIA)
 GLOBALIZATION

Globalization means the speedup of movements and exchanges (of

human beings, goods, and services, capital, technologies or cultural
practices) all over the planet. One of the effects of globalization is that it
promotes and increases interactions between different regions and
populations around the globe.
 GLOBALIZATION
TYPES

1. Economic globalization: Unification and integration of

international financial markets and multinational cooperation
2. Political globalization : Facilitates international trade and commerce
3. Social globalization: Social factors that allows culture convergence.
4. Environmental Globalization – Problems like global warming, ozone
depletion etc. joins the other 3 globalizations
 THE MAJOR ELEMENTS OF GLOBALIZATION

1. The impact of trade agreements.

2. The effects of migration patterns
3. The accessibility and transparency of information
4. The spread of technology – ebb and flow from the vicissitudes of
political, cultural, and economic conditions.
 CAUSES OF GLOBALIZATION

Trade liberalization
Improvements in technology
Reduced cost, improvement in
communication and transportation
Increased significance of TNCs
(Transnational corporation)
 IMPACT OF GLOBALIZATION AND COMMUNICATION

• Virtual Interactions.
• Cultural Awareness in Speech.
• Cultural Awareness in Body Language.
• Time Differences.
 IMPACT OF GLOBALIZATION AND COMMUNICATION (DANEV 2017)

• Availability of information.
• Business Conduct.
• Social Awareness.
• The Problem.
 GLOBALIZATION INFLUENCES COMMUNICATION IN
SEVERAL WAYS:

1. Migration: Moving from one place to another makes you

communicate in the slangs and languages of the people in the
latter place.
2. Blend: There happens a mixing of culture and languages thus
communication is altered for the former and the latter.
Technological Globalization
have given its roots to form:

Global village: Provides growth in travel communication,

computer technology and smart phone communication.
Which inturn have given raise to medias.
 GLOBALISATION HAS RESULTED
IN:

1. Increased international trade

2. A company operating in more than one country
3. Greater dependence on the global economy
4. Freer movement of capital, goods, and services
 CONCLUSION
• Globalization is the key factor for international business.
• This new era of globalization brings with it opportunities and also new
considerations and challenges with the dynamics of a free market.
• Globalization grant access to benefit from the international division of labor,
technologies, international specialization, inter-cultural exchange and the
consumers enjoy a wider variety of products at lower prices
• With globalization, there comes a higher level of thinking and strategizing.
Business evolves in new ways.
THANK YOU 