KOLEJ PROFESSIONAL MARA

AYER MOLEK

DIPLOMA IN BUSINESS STUDIES

SESSION 1 2023/2024

ENTREPRENEURIAL CREATIVITY AND INNOVATION

(ETR 2033)

ASSIGNMENT (30%)
(PORTABLE VACUUM)

PREPARED FOR:
MRS. NUR QAIRINA WANNYE BINTI DUNSIM

NO STUDENT’S NAME ID NUMBER

1. MUHAMMAD SHAHIR BIN SAHFUDIN MDB 21-11-011
2. AHMAD WAFI BIN NOOR AZHAR MDB 21-11-010
3. MUHAMMAD ZAINYZAM BIN MAZLAN MDB 21-11-021
4. MULKAN HUMAIDY BIN MOHD KHOIERUL
MDB 21-11-033
FAHMI
5. MUHAMMAD NUR IMAN BIN MOHAMAD
MDB21-11-005
YUSRIZAN

1
 TABLE OF CONTENTS

NO. ITEM

TASK 1

• Problem Identification / Definition

• Root Cause Identification
• Search for Ideas and Concepts of Solution
1. • Development of Solution Concepts
• Design
• Evaluation
• Refine Solution

TASK 2
2.
• Sketching of Product
• Description on How the Product Works

TASK

• How can the new product solve the problems identified in TASK1?
3. • Parties that will be benefited from the new invented product
• Customer segmentations
• Entrepreneurial/marketing elements (product, price, place,
promotions)

4. References & Appendices

2
QUESTION 1 - Problem Identification / Definition

Moving around and cleaning larger spaces can be extremely difficult with typical
corded vacuum cleaners due to their long wires and plug-in needs. Vacuuming multiple
places or larger areas can be frustrating and time-consuming due to the limited range
of motion. Additionally, the cords themselves may present risks and challenges. They
may become tangled, resulting in annoyance and perhaps even cord damage.
Additionally, they can be a trip hazard, particularly in crowded homes or when cleaning
in poor light. Reaching awkward or confined areas, such as corners, behind furniture,
or high shelves, can be challenging due to the restricted range of motion and the
requirement to manage cords. This may lead to insufficient cleaning and the retention
of dirt and dust in difficult-to-reach regions.

Some vacuum cleaners can be difficult to store and use because of their size and bulk,
particularly the older upright or canister kinds. This is especially true for people who
live in small apartments or have mobility problems. Finding enough storage room for
a large vacuum cleaner might be difficult in tiny living quarters like apartments,
townhouses, or condominiums. These large models can eat up a lot of space that
could be used for storage, including closets, utility rooms, or under-stair areas. This
can be particularly difficult in cities where there is a lack of available space. Limited
storage alternatives can cause living spaces to become cluttered or force people to
find unconventional storage options, which can be both difficult and impractical.

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Traditional vacuum cleaners can also be difficult to move because of their size and
weight, especially for people with mobility issues or physical restrictions. It can be
physically demanding and exhausting to push or carry a big, heavy hoover up and
down stairs, around furniture, or into small spaces. Elderly people, those with
disabilities, and people who are healing from injuries may find this particularly difficult.
Furthermore, because of their size and weight, these vacuum cleaners can be
awkward to manoeuvre and difficult to control, which increases the risk of accidental
effects or damage to household items like furniture, walls, or other objects. It can be
challenging to get them through doors or down confined passageways.

Design and mobility features—the manoeuvrability of a vacuum cleaner can also be

influenced by its design. It is typically simpler to manoeuvre vacuum cleaners with a
more compact and streamlined form. Greater agility and manoeuvrability can be
achieved by models with swivel steering systems or flexible brush heads, enabling
smooth movement around obstacles and in different directions. These attributes allow
the hoover cleaner to effortlessly shift directions and access challenging spaces,
resulting in a more comprehensive cleaning process.

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QUESTION 2 - Root Cause Identification

A vacuum cleaner’s size can be an issue because it can affect several of the appliance’s
features and performance. For instance, a larger vacuum cleaner might be heavier
and hence more cumbersome to move, which would wear the user out and be
uncomfortable. Due to their larger size and the requirement to transport both the
canister unit and the cleaning wand, canister vacuums frequently have restricted
portability. When cleaning many rooms or travelling between floors in a multi-level
home, this could be a disadvantage. The canister unit can be awkward to transport
due to its size and weight, and the lengthy hose may tangle or snag on nearby
furniture or other items, making it difficult to move around.

Decreased cleaning effectiveness and even injury might arise from this. Larger vacuum
cleaners can also be difficult to store, especially if you have a small space. If not stored
properly, this could result in mess, inconvenience, and even damage to the appliance.
The cleaning reach of a canister vacuum can vary depending on the length of the hose
and power cable. Larger areas may be difficult to clean without regularly shifting the
canister unit if these components are too short. Particularly in larger rooms or when
cleaning many rooms, this can be time-consuming and disturb the cleaning process.

The vacuum cleaner’s manoeuvrability may also be impacted by its size. A larger
vacuum cleaner could have trouble fitting into narrow places and may not be as good
at cleaning corners and edges as a smaller one. Larger vacuum cleaners could find it
challenging to fit into tiny spaces such as confined corners, stairways, or corridors. Its
size and mass may make it difficult to manoeuvre, and cleaning these limited locations
may require repeated repositioning or alternate cleaning techniques.

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QUESTION 3 - Search for Ideas and Concepts of Solution

People suffer from carrying large vacuums with lengthy cables that are difficult to
store in tiny spaces and are incapable of cleaning small areas, forcing us to develop
products that are more cost-effective and have features that address these issues.
Many clients want a vacuum cleaner that is small and lightweight, making it easy to
transport, handle, and store. We designed this “Portable Vacuum” to fulfil this need
and to provide a solution for folks who find larger vacuums burdensome or difficult to
use.

Furthermore, some people find it difficult to clean small areas with a large vacuum
cleaner. As a result, the “Portable Vacuum” that we develop for the market may
enhance portability and convenience, allowing customers to clean various areas of
their home more simply, such as small spaces, stairs, and furniture. As previously
stated, people demand a vacuum cleaner that can be transported everywhere;
therefore, we invented “Portable Vacuum” that uses just disposable batteries, requires
no energy, and can be used at any time. “Portable Vacuum” is great for rapid cleaning
and dealing with minor spills. When compared to using a larger vacuum cleaner for
little cleaning jobs, it may be simply grabbed and used for spot cleaning, saving time
and effort. As a result, we intend to enter the market with our new invention so that
people do not have the option of purchasing a “Portable Vacuum” to make their lives
easier.

To solve the above described challenge, we worked cooperatively as a group to

identify a means to bridge the gap between what is and what should be using The
Creative challenge Solving Process (CPS). Alex Osborn and Sid Parnes created CPS, a
six-step approach that alternates between convergent and divergent thinking phases.
We combined each of the six OFPISA stages to develop an innovative solution to this
problem.

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 Objective Problem Solution Acceptance
Fact Finding Idea Finding
Search Finding Finding Finding

During stage 1, Objective Search, we look at our surroundings, which helps us see
more clearly what actions we need to take to improve our daily lives. This led us to
realize that the existence of vacuum cleaners on the market now provides users with
a lot of inconvenience because their use is quite complicated in terms of how to use
them and re-clean the tools.

As for stage 2, Fact Finding, we gathered information concerning the issue, such as
the fact that a common vacuum cleaner can weigh nearly 7.3 kg and is difficult to
carry around.

Moving onto stage 3, Problem Finding. We find that people love using vacuums to
clean their house areas because it is easy to inhale dust, especially in dusty areas, but
there are issues with using vacuums in cleaning, as we mentioned in root
identification. So, we changed the hazy statement of the problem into a more general
and appropriate sentence so that we could find an idea to solve this problem.

For the stage 4, Idea Finding, we developed and discussed as many ideas as
possible on how to overcome this difficulty by considering many factors such as cost,
raw materials required, and a few other things that would help us produce a product
that is useful and creative. We found that people love simplicity, so we brainstormed
the idea of designing a simple vacuum to solve the problem.

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As for stage 5, Solution Finding, we examined the ideas and select the finest ones
that we believe have the most market potential. After a discussion, we agreed that a
“Portable Vacuum” ideas were the best ones to pursue to the final stage.

In the final stage which is stage 6, Acceptance Finding, we considered how the idea
could be put into practise to bring it up to standard, and thankfully, it is very much
achievable for us to realise it into a prototype that our target market could use.

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QUESTION 4 – Development of Solution Concepts

New Product Development : New Product Development (NPD) is the process of

bringing an innovative product idea to market. Product development is divided into a
few stages:

Idea Generation

We conducted market research on existing vacuum cleaners and discovered that

practically all vacuum cleaners have a long, winding cable that links them to electricity.
Furthermore, we discovered that the current vacuum cleaner is relatively large, which
burdens the user. As a result, we developed the 'Portable Vacuum' cleaner. It is made
without power and just uses a 9-volt battery, which reduces costs and simplifies
cleaning.

Market Research

We establish our target market and then collect their feedback on our product. We
offer ideas to small groups and get feedback. Every person has a different point of
view, and we feel that with their input, the product would better suit the customer's
wishes and needs. For instance, we heard many comments that people desired a
vacuum cleaner that could clean a small space, hence we will improve our product by
designing one that meets their needs.

Planning

Our group had created a design for how the product should seem so that we could
have a better understanding of it. We started with a hand-drawn sketch and went into
great depth with the vacuum's body design. We decided on which materials would be
used on our product to assure its high quality and durability. After much deliberation,
we decided to use low-cost materials to cut expenditures.

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Prototyping

After sketching, we refer to the drawing and begin building the prototype with all of
the materials we have selected to utilise. We build a product from selected materials
such as carboard for its body, rubber, chopsticks, RAFIA rope, a 9V battery, a push
button, a motor, a bottle cap, etc.

Testing

After the prototype had been done, we tested our product, which is "Portable
Vacuum," which we gave our targeted market to try first, and then we improved the
product based on the feedback received to know exactly what works and what does
not for our product. It helps us identify changes to our product to improve its novelty
and function.

Launch and Measure the Product Growth

After all stages have been completed and all major issues have been resolved, the
finished product will be released, and we will always measure the short- and long-
term success of "Portable Vacuum" to guarantee that it continues to compete in the
market and meets consumer expectations. It also helps to improve the product to be
much better.

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Cost Saving Product Development: The process of generating and designing
products in a way that reduces costs while maintaining quality and usefulness is
referred to as cost-saving product development. Here are a few methods we
attempted to cut costs for “Portable Vacuum”:

Always Simplify

Our main goal is to create a product that is basic but functional. Less is more when it
comes to product design. We were able to use a light material that does not make it
hard for the user. As an example, consider using cardboard as the primary component
of a vacuum. It may appear simple, but it has a benefit for the consumer in that they
do not have to carry a hefty vacuum to clean.

Reduce the Prototyping

As previously said, we concentrated on designing a prototyping utilising the lowest

material possible. This will lower the selling price of the goods, allowing people to
purchase it without hesitation and easing their financial strain. Even though we use
low-cost materials, we are nevertheless concerned with product functionality. This is
one of our strategies for competing with other companies by setting affordable rates
and enticing people to buy.

Supplier Collaboration

We are trying to negotiate better prices for the materials and components necessary
to manufacture 'Portable Vacuum' with our suppliers. Establishing long-term ties with
cardboard or battery suppliers, for example. This can help to cut expenses and ensure
a consistent supply of supplies.

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Technology Development: Technology plays a crucial role in driving innovation,
enhancing features, and improving user experiences. The process of technology
development typically involves several stages:

Research and Exploration

This stage entails conducting basic research and investigating new ideas, concepts,
and technologies. We came up with the idea of creating a "portable vacuum" that can
be used anywhere, even without electricity. It operates only on batteries that supply
energy to the motor to move.

Sustainable and Eco-friendly Solutions

Incorporating technology that promotes sustainability and environmental awareness.

We also encourage features that promote environmentally friendly usage patterns. For
example, we use materials that reduce the environmental impact, such as bottle cups
and raffia rope.

Durability and Maintenance

We are using rugged materials and design techniques to increase vacuum durability,
especially for portable devices that may be subject to rough handling. As a result, we
incorporate features that make maintenance easier, such as producing easy-to-clean
dustbins.

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QUESTION 5 – Design

This is how 'Portable Vacuum', our product, was invented. It is made of cardboard and
is used for cleaning. By removing debris, broom bristles, both dense and soft,
effectively clean surfaces and keep them clean. The Hoover also has a broom attached
to the end to facilitate cleaning small spaces. The "portable vacuum" contributes to
keeping the room tidy, especially in the gaps between the walls, where dirty dust
gathers.

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QUESTION 6 – Evaluation & Refine Solution

Evaluation

To determine whether our final solution is entirely functional and addresses the
underlying problem, we examined it. With our product, we have helped those whose
surroundings are polluted with dust and trash. To make it simpler and quicker for
individuals to clean their surroundings, we have developed a tiny, lightweight, portable
hoover. However, after the examination, a few drawbacks of our product were also
discovered. We have discovered that the motor we used in our portable vacuum is too
tiny, which results in a lack of suction force to remove dust and other debris. Next,
we also discovered that the canister that keeps the dust and trash is not big enough
to hold more trash.

Refine Solution

We decided to enhance our product in response to the challenges that had previously
occurred so that our customers would be pleased and satisfied with our items. The
motors of our portable hoover have been replaced. The motor's size was kept the
same, but we used a different motor with stronger suction than the first one.
Therefore, the portable hoover is now more than twice as powerful as the earlier
model. Even though it is a bit more expensive than the old motor, it has fixed the flaw
in our product. The little canister problem is the following: To solve this issue, we
made two canisters for our travel vacuum. When the first canister is already full, just
change it to the second canister that is provided. This can make it easier for the user
to change the canister instead of opening the full canister and throwing the dust and
rubbish away, which is very troublesome for most vacuum users.

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TASK 2

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Description of how the new product works, the novelty, and functions.

The 'Portable Vacuum', a brand-new product from us, is specifically made for
consumers to remove little particles of dust that are challenging for a large vacuum to
pick up. The 'Portable Vacuum' is a unique product because no one else has made one
like it yet, and most manufacturers produce large-sized vacuums rather than little ones
like this one. Use this solution to clean surfaces like carpets and wall cracks, among
others. The hoover is great at sucking up and removing all types of debris and dust,
and it can be used on the floor or in areas with hair. Since our vacuums' brooms are
of such fine, soft quality, any kind of surface won't be damaged by them either.

The "Portable Vacuum" has a compact design that allows customers to carry it
anywhere they go and stow it in a bag. Simply take out the hoover to continue using
it if you wish to. Why did we create this minuscule void? This is so that individuals,
especially those who work, can more easily transport this "portable vacuum"
everywhere they go and simply remove dirt and dust. Before leaving for work, users
can use it to clean their cars or any other area they believe is dirty. Therefore, the
user no longer needed to transport the bulky vacuum anywhere since the "portable
vacuum" made it easier for the user.

The "portable vacuum" should first be held comfortably in your hand before you begin
to use it. Then, to turn it on, you must push the push button that is located on the
handle. Next, move and suction all the areas you want to clean with your hands. Clean
up every bit of dirt until you're satisfied. You should operate the hoover cautiously and
pay attention while doing it to avoid missing any dirt. After use, dispose of all the
vacuum's dirt in the garbage.

Users of our "Portable Vacuum" product will find it very convenient to clean with it
because it can save them time, especially those who work.

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TASK 3

How can the new product solve the problems identified?

The purpose of our product is to eliminate trash and dust from areas that must be
kept clean. Our product is for people who are unable to perceive any trash around
them. Our product is not new, but, of course, Our product is user-friendly, which sets
it apart from competing goods. Our product offers several benefits over competing
products. For instance, we have observed that most vacuum cleaners sold nowadays
require electricity to operate, which makes them challenging to use when cleaning
larger areas or moving between rooms often. With our portable vacuum, however,
charging is only necessary while it is not in use. That has solved the problems that
every user faces whenever they want to use it because it doesn’t have to plug in to
the electricity anymore, and that makes the user want to use our portable vacuum.
Next, our new product also solves the problem that every user must face when they
use a normal vacuum cleaner, which is the size of the vacuum cleaner itself. We have
designed our product to be as compact as possible so that it is not heavy to carry
around. We used a smaller motor and a smaller canister to make sure that our portable
vacuum is small so that it is user-friendly to everyone, especially the old folks that use
our product.

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Parties that will be benefited from the new invented product

Homeowners: This portable vacuum is suitable for homeowners who wish to clean
their carpets, floors, and upholstery quickly and conveniently. Portable vacuums are
fantastic because they are especially helpful for messes that are small or in awkward
places. Consider the clutter that is in the sofa's gaps; it can suck all the dust in the
cracks. For these kinds of tasks, this portable vacuum is appropriate. For example, if
there is leftover food in a place that is difficult to pick up or suck up by a normal
vacuum, this portable vacuum can suck it up easily and quickly because it is tiny. Even
though it is small, the suction power is very strong.

Renters: This portable vacuum can also be used by renters who sometimes lack the
luxury of having a personal hoover. So, a portable one is the perfect alternative.
Because of their small size and low weight, they are easy to transport from one flat to
another and do not require much storage space. For instance, because it is portable
and lightweight enough to take anywhere, you may simply lend it to a buddy or your
neighbours if they ask to use it. Because of its lightness and ease of carrying
everywhere. On top of that, it is cordless, so it is a wireless portable vacuum.

Car owners: The interior of automobiles may be thoroughly cleaned using portable
vacuums. They can be conveniently stowed in a car's trunk for cleaning on the road,
are compact enough to fit into small locations, and are cordless, so you can just charge
the vacuum until it is full, store it in your car trunk, and use it anytime you want
without plugging it into the socket. It is especially helpful for parents of young children
who enjoy eating in their cars because spills are inevitable. For instance, if food spills
inside the car, the owner may simply open the trunk and clean it up with a portable
vacuum.

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Customer Segmentations

Using four different market segmentation techniques, we can more easily identify our
target clients while performing customer segmentations.

Geographic segmentation.

Since the demands of our customers are the primary focus of our products, the
neighbourhood is our primary target market. In Kulim, Kedah, our product will start
working. There is a very high population density, making it highly likely that our items
will find a large market.

Demographic segmentation

Because our products are made from recycled materials, we will first concentrate on
customers who have low incomes. Our customers don't have to pay a lot for our
products. Our target demographic is between the ages of 18 and 60, so everyone from
young adults in college to retirees can use this product. Our items are affordable for
customers of this age to use for regular duties.

Psychographic segmentation

In order to further our understanding of our target market for this segmentation, we
will use a variety of tools, including interviews, surveys, and social media platforms
like Instagram, TikTok, Twitter, and Facebook. We will make a variety of claims about
our products to draw customers in closer, including things like, "Our products will
simplify your daily routine to clean every part or room that is difficult to reach by using
our products, and it is very user-friendly regardless of whether you are young or old.
You can use it anywhere, no matter if you are at home, in the office, in a room, or
elsewhere." As a result, our target market will be more motivated to purchase our
goods.

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Behavioural segmentation

Last but not least, a common technique for market segmentation is based on
consumer behaviour throughout the purchasing process. When a consumer chooses
this product, we will provide them with detailed usage instructions so they can get the
most out of it. In order to enhance or utilise them as models, we will also look at how
frequently they use our products. In order to boost both quantity and quality of the
product at the same time and foster client loyalty to our product, we will also consider
how long they use the goods annually and how frequently they make new purchases.
We can find prospects for new markets or goods using this technique, and we can
also enhance our current product offerings.

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Entrepreneurial/marketing elements (product, price, place, promotions).

The 4Ps (product, price, place, and promotion) are covered by our vacuum marketing
strategy, which analyses brands using this framework. There are several marketing
techniques, including developing new products, setting prices, arranging promotions,
and more.

• Product

Our vacuum is a brand-new invention that uses recycled materials in its design and
construction. Its benefits include being lightweight, strong, of high quality, and simple
to operate. The vacuum will be improved from an upright vacuum to one requiring
only a little handle to move smoothly on most floor surfaces and under furniture. We
will create attractive product packaging to help it stand out in the market. Its branding
is straightforward yet distinctive. By concentrating on primary research findings from
surveys, which will be factors that call for changes for our products, we will be
successful in attaining this. Because it is an essential home necessity and can be
owned by all groups regardless of T20, M40, or B40, our invention will succeed
because there is no barrier to buying it, regardless of whether they are still in college,
working, or retired.

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 • Price

The set price for our items, which is RM34.90, is extremely fair and accessible to all
income levels. We will offer a 30% discount on the initial purchase for just one month
in order to attract customers at the start of our new launch. We will offer a 15%
monthly discount when our items are well appreciated, and we will provide frequent
clients with membership cards so that each purchase they make will qualify them for
a fortunate draw or a discounted price compared to other consumers. We will offer
monthly installments for 5 months only to provide convenience so that customers can
own and enjoy our user-friendly items. This will make it simpler for all parties to deal
with us if they don't have enough to purchase our products outright. In addition to
using cash to make payments, we will also employ online banking and QR codes.
Everyone will be happy about this, especially the workers and college students.

• Place

The neighbourhood has been selected as the target market, and we will advertise our
goods in any establishment that is frequented by clients, be it a night market, a
grocery store, or a supermarket. This is because it may make it simpler for our target
customers to become more familiar with our items. In order to specifically target
college students, we will also do market research and determine the locations they
frequent. Additionally, we will place our items in key locations, such as urban areas
with a variety of stores that cater to consumer needs, via multiple channels, including
our contacts. To prevent significant losses, the newly launched products will also
adhere to the scale that has been established in some places. Deliveries of products
to the intended location will only be made by vehicle, such as a truck or van.

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 • Promotion

The channel we'll use for promotion is similar to how we use the website we've set up
to make it simpler for customers to locate details about our items. We also use other
avenues, such as social media. For instance, Tiktok, Instagram, and Twitter have
enormous communities, making it simpler for us to sell the product there. Additionally,
we'll employ salespeople to provide demonstrations or point out ways to get the most
out of our items. We also provide the salesperson with extensive incentive training so
that they are equipped to pique the interest of potential clients in our items. We also
don't disregard the use of television channels; when the public has shown a lot of
interest in our products, we will move on to marketing them on well-known channels
like the TV3 channel, using the Malaysia Today programme or the Wanita Hari Ini
programme as a platform. This will enable us to more effectively develop our offerings
across the whole country.

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References

• eVacuumStore. (n.d.). Pros and Cons of Vacuum Types.

https://evacuumstore.com/. https://evacuumstore.com/c-2708-pros-and-
cons-of-vacuum-types.aspx
• Advantages and Disadvantages of Buying a Canister Vacuum Cleaner. (n.d.).
https://markowitzdd.yolasite.com/blog/advantages-and-disadvantages-of-
buying-a-canister-vacuum-cleaner
• Advantages and Disadvantages of Vacuum Cleaner. (n.d.).
https://www.zelect.in/vacuum-cleaner/advantages-and-disadvantages-of-
vacuum-cleaner
• Vacuum cleaners – Here’s why every household should have one | | Resource
Centre by Reliance Digital. (n.d.-b).
https://www.reliancedigital.in/solutionbox/vacuum-cleaners-heres-why-every-
household-should-have-one/
• Twin, A. (2023). The 4 Ps of Marketing and How to Use Them in Your Strategy.
Investopedia. https://www.investopedia.com/terms/f/four-ps.asp
• Shaw, J., & Shaw, J. (2021). How to segment the market for a new product.
Kadence. https://kadence.com/how-to-segment-the-market-for-a-new-
product/
• Needle, F. (2021, December 13). New Product Development Process:
Everything You Need to Know. https://blog.hubspot.com/marketing/product-
development-process. Retrieved May 26, 2023, from
https://blog.hubspot.com/marketing/product-development-process
• Course Sidekick. (n.d.). https://www.coursesidekick.com/management/study-
guides/boundless-management/technology-and-
innovation#:~:text=The%20technology%20life%20cycle%20has,ascent%2C
%20maturity%2C%20and%20decline.

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 ASSIGNMENT RUBRICS
ENTREPRENEURIAL CREATIVITY AND INNOVATION (ETR 2033)
SESSION 1 2023/2024
Very Weak Weak Fair Good Excellent

Weight
Criteria 1 2 3 4 5 Marks
age

TASK 1: THE 5 Students identify very Students identify poor Students identify the Students able to identify the Students able to identify /5
poor/not relevant problem/not relevant problem at satisfactory problems of existing products the problems of existing
WRITE-UP problems. problem. level. and elaborate it accordingly. products and elaborate it
accordingly.
1. Problem Problems of existing Problems of existing The problem identified The problem identified were
product are not defined. product are poorly defined. were quite relevant relevant The problem identified
identification
were brilliant.
/ definition Some students do not Everyone plays their roles Problems of existing Problems of existing product
participate. inappropriately. product are defined. are well defined. Problems of existing
product are excellently
Very limited discussion A poor and limited Everyone plays their roles. Everyone plays their roles. defined.
on the following: discussion on the following:
A satisfied discussion on A satisfied discussion on the Everyone plays their roles
• Problem • Problem identifications the following: following effectively.
identifications
• Students poorly • Problem identifications • Problem identifications Comprehensive and
• Students did not elaborate the problems precise discussion on the
elaborate at all the in the existing product • Students elaborate the • Students elaborate the following:
problems in the problems in the existing
problems in the
existing product product • Problem identifications
existing product
• Students elaborate the
problems in the existing
product

25
 Very Weak Weak Fair Good Excellent
Weigh
Criteria Marks
tage 1 2 3 4 5

2. Root causes 5 Students identify very Students identify poor/not Students identify relevant Students able to identify Students identify relevant /5
identification poor/not relevant root relevant root causes. root causes at satisfactory relevant root causes and root causes at high
causes. level. elaborate it accordingly. satisfactory level.
Root causes of the
Root causes of the problems were poorly Root causes of the Root causes of the problems The root causes identified
problems were not defined. problems were quite were relevant. were brilliant.
defined. relevant.
Limited discussion on the Satisfied discussion on the The root causes of existing
Very limited discussion following: Satisfied discussion on the following: product are excellently
on the following: following: defined.
• Root causes of the • Root causes of the
• Root causes of the problems • Root causes of the problems Comprehensive and
problems problems precise discussion on the
• Students poorly • Students elaborate at all following:
• Students did not elaborate the root • Students elaborate at the root causes of the
• Root causes of the
elaborate at all the causes of the problems all the root causes of problems in the existing
problems
root cause of the in the existing product the problems in the product
problems in the existing product
• Students elaborate all
existing product
the root causes of the
problems in the
existing product

26
 Criteria Weigh Very Weak Weak Fair Good Excellent
tage
Marks
1 2 3-4 5-6 7

3. Search for 7 • Students poorly • Students determine • Students satisfactorily • Students determine right • Students determine
ideas and determine right right solution to fix the determine right solution solution to fix the root right solution to fix the
solution to fix the root causes below to fix the root causes. causes well enough. root causes excellently. /7
concepts of
root causes. satisfactory level.
solution
• Students satisfactorily • Students perform function • Students perform
• Students poorly • Students perform function analysis, component function analysis,
perform function dissatisfactorily perform analysis, component analysis, and structural component analysis,
analysis, function analysis, analysis, and structural analysis well enough. and structural analysis
component component analysis, analysis. excellently.
analysis, and and structural analysis. • Students explain the
structural analysis. • Students satisfactorily creative problem-solving • Students explain the
• Students explain the creative techniques been used to creative problem-
• Students poorly dissatisfactorily explain problem-solving generate ideas well solving techniques
explain the creative the creative problem- techniques been used enough. been used to generate
problem-solving solving techniques been to generate ideas. ideas excellently.
techniques been used to generate ideas. • More than one
used to generate • One or more figures/chart/illustrations • More than one
ideas. • One figure/chart/illustration inserted figures/chart/illustratio
figure/chart/illustration inserted ns inserted
• No inserted
figures/chart/illustr
ation inserted

27
 Very Weak Weak Fair Good Excellent
Weigh
Criteria Marks
tage 1 2 3 4 5

4. Development 5 • Students poorly • Students • Students satisfactorily • Students explain the • Students explain the /5
of solution explain the dissatisfactorily explain explain the development development of the development of the
concepts development of the the development of the of the concepts for concepts for solution well concepts for solution
concepts for concepts for solution. solution. enough. excellently.
solution.
• Students dissatisfactorily • Students satisfactorily • Students explain the • Students explain the
• Students poorly explain the process explain the process process involved well process involved
explain the process involved: involved: enough: excellently:
involved: ▪ New Product ▪ New Product ▪ New Product ▪ New Product
▪ New Product Development Development Development Development
Development ▪ Technology ▪ Technology ▪ Technology ▪ Technology
▪ Technology Development Development Development Development
Development ▪ Cost Saving & ▪ Cost Saving & ▪ Cost Saving & ▪ Cost Saving &
▪ Cost Saving & Product Product Product Development Product
Product Development Development Development
Development
(They only copy and (They only copy and paste (They only copy and paste
paste notes from the notes from the notes from the
module/internet and module/internet and not module/internet and not
not relate it with the relate it with the project relate it with the project
project they did) they did) they did)

4. Design the 5 • Student poorly • Student • Student satisfactorily • Student design the • Student excellently /5
product design the dissatisfactorily design the product. product well enough. design the product.
product. design the product.
• Student design the • Student design the • Student excellently
• Student does not • Student does not product according to product according to the design the product
design the product design the product the solution concept solution concept according to the
according to the according to the solution concept
solution concept. solution concept

28
5. Evaluation – 5 • Student poorly • Student check to • Student check to • Student check to ensure • Student excellently /5
check to check to ensure ensure solution has ensure solution has solution has fixed root check to ensure
ensure solution has fixed fixed root causes at fixed root causes at cause well enough. solution has fixed
solution has root causes dissatisfactory level satisfactory level root causes
fixed root
cause

Very Weak Weak Fair Good Excellent Marks

Weigh
Criteria
tage 0 1 1.5 2 3

6. Refine 3 • Students did not • Students poorly • Students • Students satisfactorily • Students excellently /3
solution iterate solution iterate solution, and unsatisfactorily iterate iterate solution, and the iterate solution, and
and the root cause the root cause is not solution, and the root root cause is not the root cause is not
is not completely completely fixed cause is not completely fixed and/or completely fixed
fixed and/or other and/or other completely fixed other problems arise and/or other
problems arise problems arise and/or other (secondary problems) problems arise
(secondary (secondary problems) problems arise (secondary
problems) (secondary problems) problems)

29
 Very Weak Weak Fair Good Excellent
Weigh
Criteria Marks
tage
2 4 6 8 10
TASK 2: THE 10 Students only sketch Students only draw the Students draw the Students draw the prototype Students draw the /10
the prototype with prototype using prototype using using computer/apps with prototype using
DRAWINGS
minimum effort and computer/apps with computer/apps with satisfactory effort and time. computer/apps with full
1. Drawing Of minimum time. minimum effort and appropriate effort and time. effort and time.
minimum time. All images given with
the Prototype Only one image given Only 3 images given with satisfactory quality and All images given with
with label without labelled and Only 2 images given with appropriate quality and labelled and scaled excellent quality and fully
and scale scale poor quality, with/without labelled and scaled labelled and scaled
labelled or scale

Very Weak Weak Fair Good Excellent Marks

Weigh
tage
Criteria 0 -2 3-5 6-9 10-13 14-15

2. Description of 15 Poor description of the Unsatisfactory description Satisfactory description on Good description on how the Excellent description on /15
how the functions, how the on how the product works, how the product works, product works, novelty, and how the product works,
product product work and the novelty, and the functions novelty, and the functions the functions novelty, and the functions
works, novelty.
novelty, and
the functions

30
 Very Weak Weak Fair Good Excellent
Weigh
tage 1 2 3 4 5 Marks
Criteria

TASK 3: THE 5 /5
NEW
PRODUCT
MARKETING
PLAN
1. How can the Students did not explain Students poorly explain Students unsatisfactorily Students satisfactorily explain Students excellently
new product how the product can how the product can solve explain how the new how the product can solve all explain how the product
solve problems solve the problems few problems identified product can solve all problems identified before can solve all problems
identified identified above before. problems identified before identified before
above?

2. Who will be 5 Students did not
benefitted mention clearly who will
from the be benefitted and how
product? they will be benefitted
from the product.
Students poorly mention
who will be benefitted how
they will be benefitted from
the product.
Students unsatisfactorily
explain who will be
benefitted how they will be
benefitted from the product
Students satisfactorily explain
who will be benefitted how
they will be benefitted from
the product
Students excellently /5
explain who will be
benefitted how they will
be benefitted from the
product

3. Customer 5 Students poorly Students did mention the Students unsatisfactorily Student did satisfactorily Students did excellently /5
Segmentation mention the customer segmentation but very explain the customer explain the customer explain the customer
segmentation for the vague and is not clear segmentation for the segmentation for the product segmentation for the new
product product but it is not clear with clear explanation product
enough

Very Weak Weak Fair Good Excellent Marks

Weigh
tage 1-2 3-4 5-6 7-8 9-10
Criteria

4. Marketing 4Ps 10 Students poorly explain Students unsatisfactorily Students satisfactorily Students able to explain the Students excellently /10
on the 4 Ps of the explain the 4Ps of the new explain the 4Ps of the new 4Ps of the new product well explain the 4Ps of the new
product. or product. product. enough. product

Less than 2 Ps or or
explained
Less than 3 Ps explained Less than 4 Ps explained

31
 Very Weak Weak Fair Good Excellent
Weigh
Criteria tage 1-2 3-4 5-6 7-8 9-10 Marks

TASK 4: 10 Show very weak Show weak leadership and Show fair leadership and Show good leadership and Show excellent leadership /10
INDIVIDUAL leadership and responsibility towards the responsibility towards the responsibility towards to task. and responsibility towards
LEADERSHIP AND responsibility towards task. task. the task.
the task.
RESPONSIBILITY
Criteria Weigh Very Week Weak Fair Good Excellent
tage
1 2 3 4 5

TASK 5: 5 /5
DOCUMENTATION
SUBMISSION

• Follow the
instruction (font, Students did not follow Students only follow few of Students only follow some Students almost follow Students follow everything
spacing, justify, all instructions and late the instructions and late of the instructions and late everything instructed and being instructed and
page number) submission. submission. submission. submit on time. submit on time

• On time
submission

Total 100%
/100

32