BIMBO

GRUPO BIMBO is the most important bakery company in the world in terms of brand positioning, production volume and sales, and one of the largest food
companies in the Americas.

33 audited raw material suppliers; code of conduct for suppliers; integrated and efficient raw
SUPPLY
material and packaging supply chain.
SUPPORT ACTIVITIES

It comprises 98 plants, 5 associates and 2 trading companies; in Latin America it has operations in 19
INFRASTRUCTURE OF THE ORG.
countries; it has a very extensive distribution network and one of the largest.

They encourage the commitment of their people by promoting their personal development, ensuring
HUMAN RESOURCES
them a workplace with respect for human rights, equity and diversity.

TECHNOLOGY DEVELOPMENT Monitoring trips to highly industrialized countries; in-house work with research and development
teams in the areas of machinery and equipment, process and inputs.

INTERNAL LOGISTICS OPERATIONS EXTERNAL MARKETING AND SERVICES

LOGISTICS SALES
PRIMARY ACTIVITIES

Supply the quantity of
products demanded to
the points of sale;
decide on aspects such
as transportation,
sourcing, storage and
packaging.
The raw material
arrives, the product is
created and taken to
storage, then it is
distributed to the
points of sale and
finally reaches the
consumer.
A world leader, it has
operations in 19
countries, with more
than 150 plants
worldwide, 2 million
points of sale and
more than 50
thousand distribution
routes.
It offers consumers It is based on periodic
more than 7,000 visits to customers,
products, backed by optimization of shelf
more than 150 space, displays;
prestigious brands. product offerings;
Committed to: return policy.
Health; Environment;
Society and
Collaborators.