CRITERIA FOR STORYTELLING IN PURPOSIVE COMMUNICATION

Group Number:____ Members:

TITLE OF THE STORY:______________________

CRITERIA DISCRIPTIONS SCORES

Content of the Storytelling (35%) CONTENT SCORES

 Clarity (10%): Is the story's message or theme

easily understandable?

 Depth (15%): Is the story detailed and rich in

information?

 Cohesiveness (10%): Does the story flow smoothly

without any confusing elements?

Total:

Execution of the Storytelling (40%) EXECUTION OF STORYTELLING SCORES

 Presentation (20%): Is the storytelling delivered

with clarity, confidence, and appropriate pacing?

 Audience Engagement (10%): Does the story

capture and sustain the audience’s interest?

 Voice Modulation (10%): Does the storyteller use

voice variations effectively to highlight different
aspects of the story?

Total:

Creativity (25%) CREATIVITY SCORES

 Originality (15%): Does the story showcase a fresh

perspective or unique approach?

 Imaginative Elements (10%): Are there creative

elements that enhance the storytelling
experience, like imaginative characters or
unexpected twists?

Total:

Total Score: