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    ratnesh.saluja
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    This document outlines the structure and requirements for a rural marketing exam. It is divided into two groups. Group I contains 3 long answer questions worth 10 marks each about the scope of rural marketing, challenges of rural marketing, and consumer buying behavior in rural areas. Group II contains 5 short answer questions worth 2 marks each defining and comparing urban and rural marketing, the concept of rural marketing, rural marketing information systems, segmentation for rural marketing, and communication for rural marketing. Candidates must answer any two questions from Group I and all questions from Group II.

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    RM BBA 6 SEM

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    This document outlines the structure and requirements for a rural marketing exam. It is divided into two groups. Group I contains 3 long answer questions worth 10 marks each about the scope of rural marketing, challenges of rural marketing, and consumer buying behavior in rural areas. Group II contains 5 short answer questions worth 2 marks each defining and comparing urban and rural marketing, the concept of rural marketing, rural marketing information systems, segmentation for rural marketing, and communication for rural marketing. Candidates must answer any two questions from Group I and all questions from Group II.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    8 views1 page

    RM Bba 6 Sem

    Uploaded by

    ratnesh.saluja
    This document outlines the structure and requirements for a rural marketing exam. It is divided into two groups. Group I contains 3 long answer questions worth 10 marks each about the scope of rural marketing, challenges of rural marketing, and consumer buying behavior in rural areas. Group II contains 5 short answer questions worth 2 marks each defining and comparing urban and rural marketing, the concept of rural marketing, rural marketing information systems, segmentation for rural marketing, and communication for rural marketing. Candidates must answer any two questions from Group I and all questions from Group II.

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    © All Rights Reserved
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    BBA 6TH Semester

    RURAL MARKETING

    Time Allowed: 1.5 Hrs Maximum Marks: 30

    Note: Candidates will be required to attempt any two questions from group I
    carrying 10 marks each and all questions from group II. Each question in group
    II carries 2 marks.

    Group-I

    1. Explain the scope of Rural Marketing.

    2. Explain the challenges of Rural Marketing.


    3. Explain the consumer buying behaviour in Rural marketing.

    Group-II

    4. Attempt all the questions

    a. Write the difference between Urban & Rural Marketing.


    b. Give the Concept of Rural Marketing.
    c. Define rural marketing information system.
    d. Define segmentation for rural marketing.
    e. Define the communication for rural marketing

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