ESSENTIALS OF

PUBLIC RELATION

Mangesh Ghule (238234)

 INTRODUCTION

Public relations (PR) is the practice of

managing and maintaining the spread of
information between an individual or an
organization and the public. Its aim is to build
and maintain a positive image and reputation.
PR professionals use various communication
channels to create a favorable public
perception, handle crises, and promote a
positive relationship between the entity and
its audience.
 HUMAN RELATION

It means getting along well with the "publics" both internal and
external. Each person working in an organisation has to get along with others, no
person can work in vacuum. He should be aware of others and also show interest in
their progress as he does in his own self. Human relations in public relations refer
to the interactions and connections between individuals within an organization and
the public. It involves managing and fostering positive relationships between an
organization and its stakeholders, including employees, customers, the media, and
the community. Effective human relations in public relations focus on
communication, understanding, and building trust to enhance the organization's
reputation and promote a positive image. This can involve employee engagement,
customer satisfaction, and community outreach efforts.
 EMPATHY

It is a feeling towards other person. It can be regarded as a primary pre-

requisite for satisfying experience in a relationship where a certain degree of
understanding is expected. Empathy should be present in day-to-day interaction
of managers of public relations which will promote the quality of understanding.

In public relations, empathy refers to the ability to understand and share the
feelings of others. It involves being attuned to the emotions and concerns of your
audience, whether they are clients, customers, or the general public.
Demonstrating empathy in PR can enhance communication, build trust, and help
create more meaningful connections with stakeholders. It involves actively
listening, considering perspectives, and responding in a way that acknowledges
and addresses the emotions and needs of the audience.
Public Relations is the art of building
and maintaining relationships
between an organization and its
audience. Through effective
communication and strategic
planning, PR can help businesses
achieve their goals. In this
presentation, we will explore essential
strategies for mastering the art of PR.
 PERCUSSION

Their exist two forms of intercourse between individuals and

groups. They are force and persuasion. If one party forces another to do
something instead of persuading it is called as despotism. It is against
the principles of proper conduct which is sanctioned by the society. A
sense of human interest on the person who is being persuaded will
understand and appreciate its cause and effect.
Persuasion in public relations refers to
the strategic communication efforts
employed to influence people's
attitudes, beliefs, or behaviors toward a
particular individual, organization,
product, or idea. It involves crafting
messages and utilizing various
channels to create a positive
perception, build trust, and ultimately
gain support or cooperation from the
 DIALOUGE

Any conversation with the purpose is termed as a dialogue. It is not a

bargain or a basement transaction with function bickering but it is a low
form of negotiation. Dialogue is an exchange of ideas which are
reasonable and bring in a new form of knowledge. Dialogue is used for
influencing behaviour, selling goods or for inspiring ideas. Compromise
and Conciliation are generally involved in dialogue. While speaking to an
unfavourably disposed person or a group, the first effort is to conciliate
them and breakdown prejudpicture
 Understanding the problems

In public relations, dialogue refers to the ongoing conversation and

interaction between an organization and its publics. It involves two-way
communication, where both parties listen and respond to each other.
Effective dialogue in PR fosters understanding, builds relationships, and
allows for the exchange of information and perspectives. This approach is
crucial for maintaining transparency and building a positive reputation.
Project objective

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 Target audience

In public relations, the target audience refers to the

specific group of people or individuals that a PR
campaign is designed to reach and influence. Identifying
and understanding the characteristics, preferences, and
needs of the target audience is crucial for crafting
effective messages and communication strategies that
resonate with that particular group. This helps in
building positive relationships and achieving the
communication goals of the PR campaign.
COMMUNICATION

Communication in public relations involves

100
%

strategically managing the flow of information between

80%

60%
an organization and its target audience. It aims to build
40%
and maintain a positive image, foster understanding,
20%
and influence perceptions. This communication can
0%
occur through various channels, including press Q1 Q2 Q3 Q4
releases, social media, events, and spokesperson 2017

interactions. Effective communication in PR involves

crafting messages that align with the organization's
goals and values, as well as being responsive to the
needs and concerns of the audience.
Thank you!

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