Deniers development peacocks

Release and
maintenance planning
promotion

1. _________________ It involves the actual creation of the website(s) / page, this involves

2. the production of images, infographics and etc.

3. _________________ It involves that actual release of the website / page for public view and
promotion. Promotion typically starts before the actual release.

4. _________________It involves responding to feedback of your website / page visitors and

continuing to improve the website/page.

5. _________________social media do not control their lives, but gets anxious when unable to
access networks. (20% of Facebook users would feel anxious or isolated if they had to
deactivate their accounts.

5._________________popularity contest, high numbers of followers, fans, likes and retweets. (1

out of 10 Twitter users want more followers than friends.)

Planning a Social Campaign: Before

starting a project or campaign, you should
be able to do necessary paperwork better
known as a Concept Paper. This allows
experts to see if your project is doable over
Concept Paper
 the time frame that was given and if it is significant enough to be made
into reality.

 It is a document used to convince a panel of potential funders to help a product,

program, or service become a reality.

1. Introduction

 This includes your mission and vision and a brief introduction of your project /
campaign.

2. Purpose

 This includes the reason why the project / campaign is worth your sponsor’s time,
effort and money.

3. Description

 This includes all the necessary information about the project. It involves the website/s
or page you are going to produce and the purpose of each and how they work in
unison.

4. Support

 This contains the budget needed for the project, though some concept papers do not
specify any amount requested from the sponsor.

5. Contact Information

 This includes information on how the group can be contacted.

Your project/campaign must meet the SMART criteria:

S – Specific M – Measurable A – Attainable R – Realistic T – Time-bounded

ICT Project Process

1. Planning

This involves the following tasks:

• Conceptualizing your project • Researching on available data about your topic
• Setting deadlines and meetings
• Assigning people to various tasks
• Finding a web or blog host
• Creating a site map for your website
• Listing down all applications that you need including web apps • Funding (if applicable)

2. Development
• It involves the actual creation of the website(s) / page, this involves the production of
images, infographics and etc.
3. Release and Promotion
• It involves that actual release of the website / page for public view and promotion.
Promotion typically starts before the actual release.
4. Maintenance
• It involves responding to feedback of your website / page visitors and continuing to
improve the website/page.
 “Most people using social media will display a combination of those personality
types and they may be even behave differently on Facebook, for example, how they
behave on Twitter.” - Dr. David Giles

As you manage your page, you will encounter different behaviors of people in Social
Media. According to Rebecca Dye, a social media manager at First Direct, there are 11
Different Behaviors in Social Media.

11 Different Behaviors in Social Media

1. The Ultras – check feeds dozens of times a day. Happily, admit their obsession. (14%
of Facebook users spend at least 2 hours a day on the network)

2. The Deniers – social media do not control their lives, but gets anxious when unable
to access networks. (20% of Facebook users would feel anxious or isolated if they had
to deactivate their accounts.

3. The Virgins – taking first tentative steps in social media (19% of British people don’t
use any social networks)

4. The Peacocks – popularity contest, high numbers of followers, fans, likes and re-
tweets. (1 out of 10 Twitter users want more followers than friends.)

5. The Lurkers – hiding in the shadows of cyberspace. Watches what others are saying,
but rarely (if ever) participate themselves. (45% of Facebook users described
themselves as “observers”)

6. The Ranters – mock and mid in face-to-face conversations. Highly

opinionated online.

7. The Changelings – adopt completely new personality online so no one knows their
real identities.

8. The Ghosts – create anonymous profiles, for fear of giving out personal information to
strangers.

9. The Informers – seek admiration by being the first to share the latest trends with
audiences.

10. The Approval Seekers – constantly check feeds and timelines after posting. Worry
until people respond.

11. The Quizzers asking questions allow them to start conversations.

 Create a poster for your advocacy Samples
of an advocacy or projects:
1. Anti-drug campaigns
2. Youth election volunteer mobilization
3. Animal welfare and rights
4. Environmental conservation and action
5. Contemporary ICT issues such as cyber
bullying, copyright infringement, green
technology, and Internet addiction
Note: Software you can use to create your posters like the picture above.
1. INFOGRAPHICS
2. PHOTOPEA
3. PHOTOSHOP
You can download apps from your playstore in your cellphone (e.g.photo editor,
photoshop)
Advocacy Poster Rubric: (35 points)
5=Excellent 4=Good 3=Average 2=Poor 1=Inadequate 5 4 3 2 1
Student created a creative and original design.

Student stayed focused and put forth their best effort.

Student wrote and drew carefully and completely.

Student photographed poster clearly and uploaded it to the class Gallery

Student’s poster clearly advocates for their endangered species.

Student’s graphics and text support the overall message of their poster.

a Alternative Activity. Create Facebook Page for your Social Campaign out of that
concept paper. You can also
add images or infographics to your page. Share your page to
your friends for them to like it and submit your Facebook page’s link to your teacher for
grading purposes.

How to Create a Facebook Page

1. Type the create a facebook page at google

2. Look for Create a Facebook page and click.
3. Fill up the boxes and paste your poster on your page.
4. Create your facebook page here.
5. If you’re are done, Open your facebook to check your page.
FACEBOOK PAGE RUBRIC
 After our lesson, let us check what you have learned.
Read the statements carefully, and determine what is
being referred to, then write your answers in your
A. Deniers B. Maintenance C. Development

D. Release and Promotion E. Peacocks

answer sheet.

1._________________ popularity contest, high numbers of followers, fans, likes and retweets.
(1 out of 10 Twitter users want more followers than friends.)

2._________________ social media do not control their lives, but gets anxious when unable to
access networks. (20% of Facebook users would feel anxious or isolated if they had to
deactivate their accounts.

3._________________It involves responding to feedback of your website / page visitors and

continuing to improve the website/page.

4._________________ It involves that actual release of the website / page for public view and
promotion. Promotion typically starts before the actual release.

5._________________ It involves the actual creation of the website(s) / page, this involves the
production of images, infographics and etc.

“Connect Me” Direction: Connect the following words to the most

appropriate statement. Write the letter only.
Test I.
1. Purpose a. It is a document used to convince a panel of potential funders
to help a product, program, or service become a reality.

2. Concept Paper b. Conceptualizing your project

3. Planning c. Create anonymous profile, for fear of giving out personal

information to strangers.

4. The Informers d. This includes the reason why the project/campaign is worth
your sponsor’s time, effort and money.

5. The Ghosts e. They seek admiration by being the first to share the latest
trends with audiences
Test II. Modified True or False Directions: Read the statement carefully. On the space provided,
write TRUE if the statement is correct while underline the word or phrase and write the
information needed.

____________1. Introduction includes your mission and vision and a brief introduction of
project/campaign.

____________2. Development involves the actual creation of the website(s)/page, this involves the
production of images, infographics and etc.

____________3. Planning involves actual release of the project.

____________4. Promotion typically starts before the actual release.

____________5. The Ultras are Facebook users who check feeds dozens of times a day.
 https://www.photopea.com
https://www.facebook.com
https://www.facebook.com/pages/create/ref_type=site_footer
https://www.rcampus.com/rubricshowc.cfm?code=R8B645&sp=yes&
https://slideshare.net/livedeped/em-tech-tgacadv5112316
https://slideshare.net/livedeped/em-tech-readerv6111816

DISCLAIMER

This Learning Activity Sheet (LAS) was developed by the Senior High

School teachers and passed the Quality Assurance processes of the

Schools Division Office of Biliran with the paramount objective of
preparing and addressing the new normal. The contents of the LAS
were based on the Department of Education’s Most Essential
Learning Competencies (MELC) and SDO-Biliran’s Budget of Lessons
(BOL). The borrowed materials (i.e., stories, articles, photos, brand
names, trademarks, etc.) included in this LAS are owned by the
respective copyright holders. This is a supplementary material to be
used by all Senior High School learners (Grade 11 and 12) of SDO-
Biliran.

Republic Act 8293, Section 176 states that: No copyright shall

subsist in any work of the Government of the Philippines. However,
prior approval of the Government agency or office wherein the work is
created shall be necessary for exploitation of such work for profit.
Such agency or office may, among other things, impose as a
condition the payment of royalties.

Thus, the teachers who wrote, created, compiled, and collected the
information herein do not represent nor claim ownership over them.
We highly encourage comments, feedbacks, suggestions and
recommendations.

ALJAY S. TAMAYO

Caibiran National High School, SY 2020-2021