Learning Activity Sheet

applied

G11
Regional Office No. VIII - Eastern Visayas
Department of Education
Schools Division Office of Biliran
Larrazabal, Naval, Biliran
SENIOR HIGH SCHOOL

Entrepreneurship
(Q3-Week 3)

LE
SA

Name: __________________________
OR

Grade & Section: _______________

TF
NO

Date: ___________________________
Lesson 1:
Determine the possible product/s or
service/s that will meet the need
(CS_EP11/12ENTREP-0a-4 )
Task 1:
LET’S TRY THIS
Task 2:
LET’S EXPLORE AND APPLY
Task 3:
LET’S ASSESS
Feedback (Learner/Parent/Guardian):
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2
Lesson 1-Task 1:
Score: ______________
Done? [ ] Yes [ ] No
Lesson 1-Task 2:
Score: ______________
Done? [ ] Yes [ ] No
Lesson 1-Task 3:
Score: ______________
Done? [ ] Yes [ ] No
Note of Guidance (To be filled out by the
subject teacher for feedbacking of learner’s
performance):
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LESSON 1

A definition of market says that a market exists

whenever a buyer and a seller come together. A
physical market place brings buyers and sellers
together in the same location while Non Physical
Markets/Virtual Markets are done through
telecommunications or the internet.

Direction: Answer each question based from the details of your own place.
Write your answer clearly in a separate sheet of paper.

1. How many household do you recall?

2. What common needs can you identify in your place?
3. What need can you match with your business idea?
4. How many in each household can pay for products and services?
5. How many businesses are there in the area? Who do you think are the
possible competitors of the business idea you thought of?

Your factual answers to the questions about your place are

measures on how well you know your place. This is to have a good market in the
business challenge. Similar to what most people are doing.

3

POTENTIAL MARKET
Potential market is that
part of the total population that has
shown interest in buying a product or
service. It is simply about possible
costumers.
There are people or
demographic groups from the total
population that are not yet in your list
of sure costumers. They could be still
in your sure costumers if you:
f you:
• Add to your available products or
services
• Start promoting your products and
services in a new way
• Catch new group of buyers
To keep costumers and
identify your new potential markets,
take note of what they have in
common with each other like events in
their lives that will influence buying
patterns, and where they connect or
separate.
It is your business to give
costumer satisfaction. As an
entrepreneur, you must clearly
identify the right costumers for your
right product and services, and then
focus all your marketing, advertising
and sales efforts on this costumer.
4
COSTUMER NEEDS
A costumer need is a
motive that prompts a costumer to
buy a product or service. Ultimately,
the need is the driver of the
costumer’s purchase decision.
Companies often look at the costumer
need as an opportunity to resolve or
contribute surplus value back to the
original motive.
An example of costumer
need takes place everyday around
12:00 p.m. This is when people begin
to experience hunger (need) and
decide to purchase lunch. The type of
food, the location of the restaurant
and the amount of time the service
will take are all factors to how
individuals decide to satisfy the need.
Most Common Types of Costumer
Needs
Product Needs
1. Functionality – Costumers need
your product or service to function
the way they need in order to solve
their problem or desire.
2. Price – Costumers have unique
budgets with which they can
purchase a product or service.
3. Convenience – Your product or
service needs to be a convenient
solution to the function your
costumers are trying to meet.

4. Experience – The experience using
your product or service needs to be
easy -- or at least clear -- so as not to
create more work for your costumers.
5. Design – Along the lines of
experience, the product or service
needs a slick design to make it
relatively easy and intuitive to use.
6. Reliability – The product or service
needs to reliably function as
advertised every time the costumer
wants to use it.
7. Performance – The product or service
needs to perform correctly so the
customer can achieve their goals.
8. Efficiency – The product or service
needs to be efficient for the customer
by streamlining an otherwise time-
consuming process.
9. Compatibility – The product or
service needs to be compatible with
other products your customer is
already using.
5
Service Needs
1. Empathy – When your customers
get in touch with customer service,
they want empathy and
understanding from the people
assisting them.
2. Fairness – From pricing to terms of
service to contract length,
customers expect fairness from a
company.
3. Transparency – Customers expect
transparency from a company
they’re doing business with. Service
outages, pricing changes, and
things breaking happen, and
customers deserve openness from
the businesses they give money to.
4. Control – Customers need to feel
like they’re in control of the
business interaction from start to
finish and beyond, and customer
empowerment shouldn't end with
the sale. Make it easy for them to
return products, change
subscriptions, adjust terms, etc.
5. Options – Customers need options
when they’re getting ready to make
a purchase from a company. Offer a
variety of product, subscription,
and payment options to provide
that freedom of choice.
6. Information – Customers need
information, from the moment
they start interacting with your
brand to days and months after
making a purchase. Business
should invest in educational blog
content, instructional knowledge
base content, and regular
communication so customers
have the information they need to
successfully use a product or
service.
7. Accessibility – Customers need to
be able to access your service and
support teams. This means
providing multiple channels for
customer service.
Direction: Complete the table below by providing examples of possible
products and services that meets the costumer need.

CUSTOMER NEEDS PRODUCTS AND SERVICES

Product Needs
Functionality example: a refrigerator that makes small ice cubes
Price
Convenience
Experience
Design
Reliability
Performance
Efficiency
Compatibility
Service Needs
Empathy example: a coffee shop that is known for its great
costumer service on social channels because they
reply to hundreds of Tweets per day, giving costumers
the help they need.
Fairness
Transparency
Control
Options
Information
Accessibility

6
Direction: Fill in the blanks with the correct answer to complete the
statements.

1. _____ is simply about possible customers.

2. A _____ is a motive that prompts a costumer to buy a product or service.
3. Along the lines of experience, the product or service needs a _____ to make
it relatively easy and intuitive to use.
4. When your customers get in touch with customer service, they want _____
and understanding from the people assisting them.
5. As an entrepreneur, you must clearly identify the right costumers for your
right _____.

Directions: Read the statement carefully. Encircle the letter of the correct
answer.

1. What do you call a part of the total population that has shown interest in buying
a product or service?
a. Market c. Costumer Needs
b. Potential Market d. Product Needs

2. It is a motive that prompts a costumer to buy a product or service.

a. Customer need c. Products
b. Market d. Services

3. This is where the functionality of the product belongs to.

a. Experience c. Product Needs
b. Empathy d. Service Needs

4. The product or service needs to be compatible with other products your customer
is already using.
a. Fairness c. Convenience
b. Price d. Compatibility

5. This concept means that customers have unique budgets with which they can
purchase a product or service.
a. Experience c. Price
b. Convenience d. Empathy

6. The possible products and services that will meet the need of the costumers needs
to be fair from pricing to terms of service to contract length, customers this from a
company.
a. Control c. Options
b. Fairness d. Efficiency

7
7. A customer requires a baby stroller that is easy to fold. This customer need refers
to _____
a. Design c. Reliability
b. Price d. Compatibility

8. A customer may require a hotel that feels elegant and tranquil. This customer need
refers to _____
a. Empathy c. Convenience
b. Accessibility d. Experience

9. An airline requires aircraft that can be operated safely for many hours each month.
This need refers to _____
a. Functionality c. Convenience
b. Price d. Reliability

10. Starbucks is a brand that is known for its great costumer service on social
channels. They reply a hundreds (if not thousands) of Tweets per day, answering the
queries of the customers. This need refers to _____
a. Transparency c. Convenience
b. Empathy d. Experience

https://www.managementstudyguide.com/what-is-market.htm
https://blog.hubspot.com/service/customer-needs
https://www.google.com/amp/s/simplicable.com/amp/customer-ne
eds

DISCLAIMER

This Learning Activity Sheet (LAS) was developed

by the Senior High School teachers and passed the Quality
Assurance processes of the Schools Division Office of Biliran with
the paramount objective of preparing and addressing the new
normal. The contents of the LAS were based on the Department of
Education’s Most Essential Learning Competencies (MELC) and
SDO-Biliran’s Budget of Lessons (BOL). The borrowed materials
(i.e., stories, articles, photos, brand names, trademarks, etc.)
included in this LAS are owned by the respective copyright
holders. This is a supplementary material to be used by all Senior
High School learners (Grade 11 and 12) of SDO-Biliran.
SERVICES
PRODUCTS AND
Republic Act 8293, Section 176 states that: No
EMPATHY
copyright shall subsist in any work of the Government of the
DESIGN
Philippines. However, prior approval of the Government agency or
CUSTOMER NEED
office wherein the work is created shall be necessary for
POTENTIAL MARKET
exploitation of such work for profit. Such agency or office may,
Task #3
among other things, impose as a condition the payment of
Answers may vary
royalties.
Task #2
Answers may vary
Thus, the teachers who wrote, created, compiled,
Task #1
and collected the information herein do not represent nor claim
LESSON 1
ownership over them. We highly encourage comments, feedbacks,
suggestions and recommendations.

CHARITY ANDALES, T-II

Writer, Culaba NVS
8 SY 2020-2021