Professional Documents
Culture Documents
Empathy
Speaking & Doing Map Hearing
Tasks: Making cimol dough, The taste of cimol is delicious
cooking and selling it Affordable price.
Behaviour: friendly and Friendly service
cheerful
Pain
The users having difficult to keep Jobs-to-be-done
track of sales profit, because the
The users can be capable to manage
users using cash and cashless
method.
his money, especially he will know his
The users confused to know how to income and expenses in detail.
record the money, because the
money is separated in several e-
wallet.
PENCATATAN
PENDAPATAN DAN PENGELUARAN
Gain
TANGGAL DESKRIPSI PENDAPATAN PENGELUARAN TOTAL
The users will get knowledge and
tips about managing money.
The users will know how to make a
bookkeeping.
Find the User Building up a Hyphothesis Confirmation
The users is part of UMKM in Cikarang,
Arifin, owner of a small business selling cimol
his name is Arifin
in Cikarang. May differ from similiar users The confirmation is in Empathy map.
Runs his own business by his self only.
such as experience in entrepreneurship,
Running a small business to earn
money, by selling cimol. marketing strategies, and customer base.
COLLECTING
6. How much income from
2. Time and schedule
selling cimol a day?
7. What are the difficulties in
arrangement for
Because of his profession as a cimol street seller, he needs to sort out his
income regularly to understand the business situation. If his record and
management are wrong, it will cause loss and risk. So he needs to get
knowledge and tips to record and manage his financial.
DEFINE INSIGHTS
POV
From the interview we can get
inspiration from his struggle
during the pandemic, we can
see his persistence in selling
cimol. Even though his income
was only small during the
pandemic, he still tried hard to
sell his cimol without giving up.
HOW MIGHT WE....
1. How might we give a lesson to the user about managing and bookkeeping.
2. How might we give tips to track his money on e-wallet from selling cimol.
3. How might we make user feels familiar with recording financial.
IDEATE
THE USERS NEED
AND FEATURES
FEATURES
USER NEEDS Knowledge to record transaction
cash and cashless method
Track on his income Know to record his material’s
Users can know his margin sell purchase and his income
Users can know how to make Knowledge to read his income
his sell more effective statement, so he can know what
cost can be pressed to gain
more profit
BRAINSTORMING
Chart of Account
[Nama akun pembantu] Pengeluaran / Expenses :
Raw Material / Bahan Baku
• Biaya Beli tepung / Flour Purchase Expense
Pendapatan / Income: • Biaya Beli Gas / Gas Purchase Expense
• Pendapatan Penjualan / Sales Revenue • Biaya Beli Kentang / Potatoes Purchase Expense
• Pendapatan lainnya / Other Revenue • Biaya Beli Minyak / Oil Purchase Expenses
• Biaya Beli Bumbu / Seasoning Purchase Expense
Example of fill out the Prototype
Pencatatan Pendapatan dan Pengeluaran
Total
Tanggal Deskripsi Pendapatan Pengeluaran
(Pendapatan - Pengeluaran)