Guesstimates 101

Estimate the number

of Active Gmail Users
in India

Tell us your approach in the comments

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Methodology
Distribute the population across different
age groups.

Determine the internet penetration

across different age groups.

Determine the email usage penetration,

followed by Gmail’s market share.

Determine the Monthly Active Users

(MAU) for Gmail in India.

Sep'23 thenextchapterglobal.com
Assumptions
01 Active users refer to the Monthly Active
Users

02 Distribution by Age Group:

- 0-18 years = 30%
- 18-45 years = 50%
- 45+ years = 20%

03 Gmail Market Share = 95%

04 MAU distribution:
- 0-18 years = 50%
- 18-45 years = 80%
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- 45+ years = 50% thenextchapterglobal.com
Framework

Aug'23
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thenextchapterglobal.com
Number of Active Gmail
Users in India
Monthly Active Users in the Age Group of
0-18 years:

= 1.4B * 20% * 10% * 10% * 95% * 50%

= 1.3 Million Active Users

Monthly Active Users in the Age Group of

18-45 years:

= 1.4B * 60% * 50% * 80% * 95% * 80%

= 255 Million Active Users

Aug'23
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Sep'23
Number of Active Gmail
Users in India
Monthly Active Users in the Age Group of
45+ years:

= 1.4B * 20% * 30% * 50% * 95% * 50%

= 20 Million Active Users

Total Monthly Active Users of Gmail in

India:

= 1.3M + 255M + 20M

= 276.3 Million Active Users

Aug'23
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