Q1 2023 ORGANIC SOCIAL MEDIA REPORT

April 20th, 2023

The following report analyzes tactics executed in Q1 of 2023 and identifies the most
impactful posts on the LinkedIn, Facebook, and Instagram platforms.

LINKEDIN
Visitor Metrics
In Q1, the TPX LinkedIn page had consistent visitors coming in from both mobile and
desktop devices. Most visitors came to the page from desktops in Q1.

Audience
Most visitors to the TPX LinkedIn page work in Sales, Marketing and Business
Development.
Reach
The majority of the page followers are located in Rochester, NY, New York City, and
Buffalo, NY.

Impressions
The TPX page had a 229% increase in reactions along with a 60% increase in reposts. On the
other hand, comments did decrease. Moving forward, more posts should have captions that
directs them to the comment section.

Top 3 Posts in Q1

January 26th, 2023 – Greater Rochester Chamber of Commerce

Impressions: 640
February 28th, 2023 – Creative and Production Services
Impressions: 534
March 8th, 2023 – International Women’s Day
Impressions: 525
 FACEBOOK & INSTAGRAM

Facebook Page Reach

TPX’s Facebook page reached 1,516 people in Q1 of 2023. This was a 15.3% decrease
compared to Q4 of 2022.

Instagram Page Reach

TPX’s Instagram page reached 4,075 people in Q1 of 2023. This was a 146.7% increase
compared to Q4 of 2022.

Page Visits
TPX had just over 1,000 page visits on Facebook in Q1 which is a 20% increase compared to
Q4 of 2022. The TPX Instagram page had 279 profile visits which is a 24% decrease
compared to the previous quarter.
New Audience
TPX gained 10 new Facebook followers as well as 24 new Instagram followers. This was a
66.7% and 50% increase compared to Q4 of 2022.

Top 3 Posts in Q1

#1 – Super Bowl Instagram Reel on 2/9/23

#2 – Full House Theme Song Instagram Reel on 3/28/23
#3 – Behind the Scenes Photo on Facebook on 3/21/23
 CONCLUSION
LinkedIn Recommendations
Tactics that Worked:
1.) Community Events – In Q1, the top post for TPX was sharing Michelle’s attendance at
the Greater Rochester Chamber of Commerce leader gathering. TPX recommends
continuing to highlight local community events Michelle participates in.
2.) Creative Services – TPX’s creative and production sizzle reel gained a lot of attention.
TPX recommends continuing to highlight client video work.
3.) National Day – TPX’s International Women Day post featuring Michelle performed very
well as TPX is a certified woman-owned business. TPX recommends continuing to
showcase our fearless female leaders.
Tactics to Reconsider:
1.) TPX recommends less graphic looking posts and posts made up of more real-life pictures
and faces as those tend to perform better.
Facebook & Instagram Recommendations
Tactics that Worked:
1.) Instagram Reels – Followers highly engaged with both the Super Bowl prediction and
Full House Instagram reels. These kinds of posts show the fun, behind the scenes side of
#agencylife at TPX.
2.) BTS Posts – Followers highly engaged with behind-the-scenes posts featuring client
shoots and our video production team in action. TPX recommends more posts like these.
Tactics to Reconsider:
1.) TPX recommends less graphic looking posts and posts made up of more real-life pictures
and faces as those tend to perform better.