| ab a Ag RE ae , PRESS INFOWL-O10y nape nner R eS POUL Bos nzPante § . Y OF INFORMTION & MeoLA Davanoriee SovRUTENT OF Faxtamg * DEORE we ROCEDURE FOR serornbcen oF apy GUIDELINEs, Fereres Im continuation of tie exiuting| procedure 2 advertising agencies by Government departments end organizations, steps have been Proceduto in consultetion with the ATL Pakistan Newspapers Society(APNS) end the Pakistan Advertising Asso: ave the main highlights of the procedure ypick axe requirsd to followed in the solection ant apointuent of adverb P teken to further streamline en(Pit). Fo: B ag 4) The walection procedun: shell rewain the “sano a introduced by the Goveravent in duly 1966 i. sransparont competition will be orgenizea in % with the Press Inforsation Departaert waose 9a’ dn the process vill be meaningful ard erteo': No adhoc expoininent of Ah 1 agencios allowed except wrdcs special ani uci tions for which’ « justificetion will, provided by ths concernd department /organizati In no case ny adhoc uppointuont shall be ‘doyond chroe month ALL edvortising agencies appointed on adhoc basis by Public seo70r organisations shall stand cay effect from tiey 31, 1997. “All public. sector departments afd oxgonivetsion: eke imediate steps to hold required compativion Selection uni uppointuont of adwortising ageucies. he initial invitation to advortiping agenciis by a departtont/organization vill ve fbr presen’ or concepts and copies, sketches, preliminary Jesi, Story beards aad sorints based on which, = shore Of agencioe will bo done ond the short iiste’ szone: {d2i be invited for a fival proazdtation based on Extwoi, finigned produrte waere agrecd end audio sad video spots 2lso where agreed. oadea PID, 2 represertative canna (wea co bewii) he period of appeiatzent o 4 ett de a he finell; te agency/agenciss shal preferatly be erly sclertt +00 years. This I years nee ot howe, ‘be extendable beyond tio Buch GrESies c of PIDSwhich may allow a8 * Gag on Bt Period of three montbe only. Jy accredited advertising | 4 Li ited & oy tet ie ae x) Pantiéipabing seonciés shall provide a certificate to the effect that they havo made paynent. of all duos ageiast them Fulating to thet dopartment to ; other media. all newspapers snc Wo edvervising egenoy shell be appointed unless a Ng edvor eres dfeate af tue outgoing or previous is sont to PID. aii)” In case where moze then 098 agg | of sdvervising of cach sgn xa) . agney ney is eppointod, the ares Ghali be clearly specificd. pin Misagtrios and Dopertacpt of Fe godoral and Provitiet ee ame. requested to pLoese are adherence to the shove ‘py the orgenigetions avd pubic rector caninistrative control. 'a PUC is an application from Mr. Liagat Laaj, Chie Executive, mart Ways, Communication (Pvi) Lid., Islamabad, addressed to CEO, FGEHA. 104, Reference preceding paras, the FGE Housing Authoty called ‘applications from renowned accredited advertising agencies based at Islamabad for appointment on the panel of FGE Housing Authority for a period of 2 years, in this regard 23 advertising agencies submitted their proposals / profiles. 166. ‘A 07 members committes was constituted including a member from PID to scrutinize / assess and recommend Savarising agencies for thei final presentation as per PID policy. The commitie also composed 8 sub- committee to determine the creativity work of advertising agencies. by Po 108, Quantification was made according to laid down criteria consequently, 18 out of 23 agencies were duly shortisted and approved by CEO for selected for final presentation. > 167. “The list of shortlisted advertisement agencies was sent to the PID to invite the same for final presentation as per PID guidelines / policy. 188. It is to supmit that the applicani/is on 23 numbers in the initial ‘merit list and “ot qualify for short listing among top 16 for final presentation, The marks of each agency as per merit list as under: SNe ‘Agencies Total Seore ‘Gray Matter 46 Kenad, a6 ‘Adreech at ‘Media Consumer 405 ‘Manhattan 408 “Time and Space 408 Orient 385 Adeluds 38.5 ‘M.Gom 8 Message. henna 7 375 Creative 3 Tnierink 31 Haak 365 Circle. 38. Roshni 35 Star 345 33 79.5 28.5 27 24x great | yey «Bo F.15(77)/96~, Press "Tuformaticn pire, Coverntent of Pakistan’ ~ w Ap y ‘Islamabad, May 30, 1997. f* Fleate find enclosed a copy of the guidelines/ Procedure for ayointment of advertising agencies by Government departments and public seb}or organisations duly approvel by the competint autho} H and Necessary action on your. pert. wl Pui ty for information weswans een Tee) “Dy. Director (save) 4.0 Mr. S.H. Haehind, Chairman, 4 Pakistan’ Adi ertising sescoietiog, } C/O Orient: sdvertising (Pvt) Ltd., Sha, SMH. Society, Karachi 2. AL Accredited agencies. . Coneerned De partmanta/organisat - -