FINAL Business Plan With Logo

TICC (Thicc Ice Choco Crumble) Business Plan [2022]
[Philip Kenneth Tan, Claire Velarde, Gea Aumenta, John Norbert

Salazar, and Ralph Gerard Valdespina]
[Business Plan]
[Thicc Ice Choco Crumble]
[Bgy. New Barbacan, Roxas, Palawan]
[TICC] Thicc Ice Choco

Crumble
Business Plan
Prepared: [May 19,2022]

Contents
Business Plan template.......................................................................................1
Using this template.............................................................................................2
Business Plan Summary......................................................................................4

The Business................................................................................................4
The Market...................................................................................................4
The Future...................................................................................................4
The Finances................................................................................................5
The Business.......................................................................................................5
Business details............................................................................................5
Registration details........................................................................................5
Business premises.........................................................................................5
Organisation chart.........................................................................................5
Management & ownership..............................................................................6
Key personnel...............................................................................................6
Products/services..........................................................................................8
Innovation...................................................................................................8
Insurance....................................................................................................8
Risk management.........................................................................................9
Legal considerations......................................................................................9
Operations...................................................................................................9
Sustainability plan.......................................................................................11
The Market........................................................................................................12
Market research..........................................................................................12
Market targets............................................................................................12
Environmental/industry analysis....................................................................12
Your customers...........................................................................................12
S.W.O.T. analysis........................................................................................13
Your competitors.........................................................................................14
Advertising & sales......................................................................................15
The Future........................................................................................................17
Vision statement.........................................................................................17
Mission statement.......................................................................................17
Goals/objectives..........................................................................................17
Action plan.................................................................................................17
The Finances.....................................................................................................18
Key objectives & financial review...................................................................18
Assumptions...............................................................................................18
Supporting documentation................................................................................19
Business Plan Summary

The owners are positive that this business will eventually gain profits and
will be successful especially that now is the month of summer, the most
needing time for a refreshments. It can be seen in the financial report that
the business is really gaining a lot.
The Business
Business name: TICC (Thicc Ice Choco Crumble)
Business structure: Partnership company
Business location: Rental space inside the barakalan
Date established: May 19
Business owner(s): Philip Kenneth B. Tan, Claire S. Velarde, John

Norbert Z. Salazar, Louis Manuel V. Alicpala and Gea U. Aumenta
Relevant owner experience: The business owners are all new in

business, trying their first experience to gain profit and expect succes in
business.
Products/services: TICC’ s Company will offer good quality, enough

serving and with more variety of toppings to ice choco crumble that will
satisfy the wants of the customers to drink ice beverages. TICC (Thicc Ice
Choco Crumble) a classic snack favorite for every Pinoy. Having a
resemblance to pinoy’s famous ice beverage, ice scramble but with tastier,
mouthwatering and creamier bunch of toppings like assorted candy
sprinkles, marshmallows and fruity flavored gummies.
The Market
Target market:
Our product, TICC, is a classic snack favorite of every Filipino. It is

traditionally sold for young people and young at heart. TICC offers tastier
and creamier thick choco that everyone’s favorite. Addedsome bunch of
various toppings that surely make customers mouthwater.
Marketing strategy:
TICC company will start putting up business in a small rented place inside
the barakalan which everyone usually visits, it’s a great chance for them
to visit and try our tastier that ever product, TICC (Thicc Ice Choco
Crumble)
The Future
Vision statement:
TICC company is optimistic that their product will be undeniably profitable.

They plan to start putting up francise and other branches as the company
starts to grow.
Goals/objectives:
Short term goals: improve business productivity and employment staff.
Long term goals: increase company’s total income, increase overall brand
awareness.
The Finances
Start up money Php 500.00
Expected gain/profit Pho 500.00
TICC company is expected to gain profit equal as the start up money to

provide enough for the company’s expenses. As per starting business, the
funds will be obtained from the owners personal budget and/or family’s
support.
The Business
Business details
Products/services: TICC’ s Company will offer good quality, enough
Registration details
Business name: TICC Company
Trading name(s): TICC
Date registered: May 19, 2022
Location(s) registered: Rental space inside the school (Roxas National

Comprehensive High School)
Business structure: TICC is a partnership company, composed of 5

owners.
Licences & permits: Mayor’s permit, sanitary permit, building permit,

electric utility connections and occupancy certificate.
Business premises
Business location: TICC company had chosen a business location where
young people and young at heart usually goes to. TICC is an ultimate
childhood treat to any Filipino. They are traditionally sold in streets
outside the most of the elementary schools back in days. It would be so
nostalgic having a chance to go back in days.
Buy/lease: N/A
Organization chart
Claire Suba Velarde
r
Owner
You
John Norbert Salazar

Gea Aumenta
cashier
staff
Philip Kenneth Tan Ralph Gerard Valdespina
Co-Owner staff
Management & ownership

Names of owners: Claire Velarde, Gea Aumenta, John Norbert Salazar,
Ralph Gerard Valdespina, Philip Kenneth B.Tan
Details of management & ownership: As the owner(s), we all run the

business, we share 20% of the total net income
Experience: The business owners are all new in business, trying their
first experience to gain profit and expect succes in business.
Key personnel
Current staff
Job Title Name Expected Skills or strengths

staff
turnover
Owner/ Claire 1-2 days a Negotiating, Good in Sales
manager Velarde week Talk
Owner/ John 1-2 days a Negotiating, Good in Sales
manager Norbert week Talk
Salazar
Owner/ Louis 1-2 days a Negotiating, Good in Sales
manager Manuel week Talk
Alicpala
Job Title Name Expected Skills or strengths

staff
turnover
Owner/ Gea 1-2 days a Negotiating, Good in Sales
manager Aument week Talk
a
Owner/ Philip 1-2 days a Negotiating, Good in Sales
manager kenneth week Talk
Tan
Required staff
[List your required staff in the table below.]

Job Title Quantity Expected Skills necessary Date required
staff
turnover
N/A N/A N/A N/A N/A
N/A N/A N/A N/A N/A
N/A N/A N/A N/A N/A
N/A N/A N/A N/A N/A
Recruitment options
For now we don't intend to recruit
Training programs
N/A
Skill retention strategies
Get recognition and rewards right
Products/services
Product/Service Description Price
TICC (Thicc Ice TICC (Thicc Ice Choco Crumble) a classic Php 20.00 each cup
Choco Crumble) snack favorite for every Pinoy. Having a
resemblance to pinoy’s famous ice
beverage, ice scramble but with tastier,
mouthwatering and creamier bunch of
toppings like assorted candy sprinkles,
marshmallows and fruity flavored gummies
Market position: The market position is budget

Unique selling position: We find our possible buyer/customer the day

before we sell and make sure that they buy our product
Anticipated demand: TICC’ s Company will offer good quality, enough

Pricing strategy: Determine the business goals, calculate all the

expenses and minus to the possible wholesale and execute a good price in
the product
Value to customer: Necessity
Growth potential: N/A
Innovation
Research & development (R&D)/innovation activities
Improving ingredients expenses, reducing too much expense on the

ingredients needed. Improve salestalk.
Intellectual property strategy
Creating a better strategy on sales, making more unique designs and

presentations of the product.
Insurance
Workers compensation: N/A
Public liability insurance: N/A
Professional indemnity: N/A
Product liability: N/A
Business assets: N/A
Business revenue: N/A

Risk management
Risk Likelihood Impact Strategy
Financially unstable Highly High We identify and

Unlikely measure the risks,
gather the potential
issues with cashflow
and review our
financial
arrangements
Conflicts in schedule Highly [High, Time management
Unlikely Medium
, Low]
N/A N/A N/A N/A
N/A N/A N/A N/A
Legal considerations
N/A
Operations
Production process
The preparations of the product involve crushing of ice, putting it inside a

plastic cup. Putting 1 teaspoon of evaporada in the crushed ice, then
putting choco syrup (mixed choco powder and kremdensada. After putting
the thick choco mixture the toppings is then put up. Toppings include
small marshmallows, crushed choco bicuits and orange gummies.
Suppliers
The main supplier is the ice maker for the main ingredient in the thick ice
choco crumble which is the crushed ice. Marshmallows and fruity gummies
supplier. Choco biscuits at the market. It’s not easy to build trust and
bond with the supplier of the product’s ingredients but in order to make a
good bond with them, we buyer should make a good appearance by
paying on time and not failing on contacts.
Plant & equipment

Equipment Purchase Purchase Running
date price cost
Ice crusher Already have N/A N/A
Equipment Purchase Purchase Running

date price cost
Paper cups and spoons 05/31/2022 Php 55.00 Php
and 25.00 80.00
Ice chest Already have N/A N/A
Ladle Already have N/A N/A
Inventory
[List your current inventory items in the table below. If you have a
substantial inventory, you may prefer to attach a full inventory list to the
back of this business plan.]
Inventory item Unit Quantity in Total
price stock cost
Choco Powder Php 500 grams Php
115.00/ 115.00/
plastic plastic
Marshmallow Php 28.00 200 grams Php
/plastic 28.00/pla
stic
Choco Biscuit Php 50 grams Php
50.00/wra 50.00/wr
p ap
Gummies Php 50 grams Php
28.00/ 28.00/
plastic plastic
Php 4.00/ 500 grams Php
Crushed Ice pc 4.00/ pc
Kremdensada Php 53.00

410 ml Php
53.00
Evaporada Php 24.00 370 ml Php

24.00
Technology (Software): N/A
Trading hours: Daytime, specifically breaktime
Communication channels: Messenger (Claire Suba Velarde, Philip Kenn

Tan, Gea Aumenta, John N Salazar, Ralph Gerard Valdespina)
Payment types accepted: Cash
Credit policy: N/A (Non-creditable)
Warranties & refunds: N/A
Quality control: N/A
Memberships & affiliations: N/A
Sustainability plan
Environmental/resource impacts
Paper cups can be dispose properly in a trash can. It’s not bad to the
environment since paper is a biodegradable waste.
Community impact & engagement
N/A
Risks/constraints
Paper cups don’t intend to have a harmful effect on the surroundings.
Strategies
Encourage customers to properly dispose the trash. Prepare a trash can

for the waste.
The Market
Market research
TICC Company prepare a survey questionare for the possible target
customers to determine their preferred taste.
Market targets
Weekly targets.
Environmental/industry analysis
N/A
Your customers
Customer demographics
This product is applicable to anyone.
Key customers
This product is preferable to anyone, but especially to young ones.

Teenagers, this is good now that the weather is very hot.
Customer management
Good preparations, presentable set up of the product. Good sales talk

and connection to the customers.
S.W.O.T. analysis
Strengths Weaknesses
 We owners have already work experiences in  Seasonal
making cold beverages.  Ice which is the main ingredient, can be easily
 We love drinks, especially cold drinks. melted.
 We took advantage of the weather, seasonal.  Inredients are costly
Opportunities Threats
 Many students like cold beverages.  Business is easily copied
 There is no other TICC seller.
 Other related products are costly
Page 13
Your competitors
Competitor details
(We don’t have any competitors, our product is unique among others since there were no other business with the
same product.)
Competitor Establishe Size Market Value to Strengths Weaknesses
d date share customers
(%)
N/A N/A N/A
N/A N/A N/A N/A
N/A N/A N/A N/A N/A N/A N/A
Page 14
Advertising & sales

Advertising & promotional strategy
[What strategies do you have for promoting and advertising your products/services in the next 12 months?]
Planned promotion Expected business improvement Cost ($) Target
/advertising type date
Social media campaign Since everyone nowadays are using social media, Php May 2022
it would be a great way to persuade customers on 15.00 for
buying our product. the load
Sales & marketing objectives
All of the owners are responsible of the sales.
Unique selling position
One thing that made us unique from the other is that we’re the only owners who have this kind of product.
Page 15
The Future
Vision statement
We will work continuously to provide a well-organized process, management and safe product to service our
customer and maintain the satisfaction level.
Mission statement
Our mission is to be our customers favorite pampalamig savior. We are committed to satisfies Filipino cravings in a
traditional and millennial way.
Goals/objectives
We are aiming for the better well-being of the company, gaining more profit and providing for the business
expenses.
Action plan
Please note: This table does not include sustainability milestones as they are listed in the sustainability section
above.
Milestone Date of expected Person responsible
completion
The business owners are planning on setting up a social media June 2022 Philip Kenneth Tan
page for the product so that the customers will be aware of the
product we are offering.
Page 16
The Finances
Key objectives & financial review
Financial objectives
 Increasing quantity of the product
 Reducing ingredients’ expenses
 Improving production
Finance required
The owners prepared a total amount of Php 500.00 for the start up money they’ll be needing for the start of the
business
Assumptions
The financial tables on the subsequent pages are based on the assumptions are the following: the adjustments,
drought or interest rates, etc.
Financial Report
TICC (Thicc ice Choco
Crumble)
Financial Report
Gross Sales Php 1030.00
Less: 1 ovaltine powder Php 153.00

Page 17
1 pack small Php 28.00

marshmallow
1 Evaporada 370ml Php 40.00
1 Kremdensada 370 ml Php 40.00
2Condensada 300ml (24 Php 48.00

pesos each)
Paper cup 50 pcs. Php 55.00
Disposable spoon25 pcs. Php 25.00
15 pcs Ice Php 60.00
2 Choco biscuits (14 Php 28.00

pesos each)
1 Orange gummies Pho 28.00 Php 505.00
Net sales Php 525.00
Page 18
[Business Name] Business Plan [YEAR]
Supporting documentation
Attached is my supporting documentation in relation to this business plan. The attached
documents include:
 [List all of your attachments here. These may include resumes, inventory list,
survey/questionnaire and/or financial documents.].
Page 19

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TICC (Thicc Ice Choco Crumble) Business Plan [2022]

[Philip Kenneth Tan, Claire Velarde, Gea Aumenta, John Norbert

[TICC] Thicc Ice Choco

Prepared: [May 19,2022]

Using this template.............................................................................................2

Business Plan Summary......................................................................................4

Business Plan Summary

Business structure: Partnership company

Business location: Rental space inside the barakalan

Date established: May 19

Business owner(s): Philip Kenneth B. Tan, Claire S. Velarde, John

Relevant owner experience: The business owners are all new in

Products/services: TICC’ s Company will offer good quality, enough

Our product, TICC, is a classic snack favorite of every Filipino. It is

TICC company is optimistic that their product will be undeniably profitable.

Short term goals: improve business productivity and employment staff.

Start up money Php 500.00

Expected gain/profit Pho 500.00

TICC company is expected to gain profit equal as the start up money to

Business name: TICC Company

Trading name(s): TICC

Date registered: May 19, 2022

Location(s) registered: Rental space inside the school (Roxas National

Business structure: TICC is a partnership company, composed of 5

Licences & permits: Mayor’s permit, sanitary permit, building permit,

Claire Suba Velarde

John Norbert Salazar

Philip Kenneth Tan Ralph Gerard Valdespina

Management & ownership

Details of management & ownership: As the owner(s), we all run the

Job Title Name Expected Skills or strengths

Job Title Name Expected Skills or strengths

[List your required staff in the table below.]

N/A N/A N/A N/A N/A

N/A N/A N/A N/A N/A

N/A N/A N/A N/A N/A

N/A N/A N/A N/A N/A

For now we don't intend to recruit

Skill retention strategies

Get recognition and rewards right

Market position: The market position is budget

Unique selling position: We find our possible buyer/customer the day

Anticipated demand: TICC’ s Company will offer good quality, enough

Pricing strategy: Determine the business goals, calculate all the

Value to customer: Necessity

Growth potential: N/A

Research & development (R&D)/innovation activities

Improving ingredients expenses, reducing too much expense on the

Intellectual property strategy

Creating a better strategy on sales, making more unique designs and

Workers compensation: N/A

Public liability insurance: N/A

Professional indemnity: N/A

Product liability: N/A

Business assets: N/A

Business revenue: N/A

Financially unstable Highly High We identify and

The preparations of the product involve crushing of ice, putting it inside a

Plant & equipment

Equipment Purchase Purchase Running

Kremdensada Php 53.00

Evaporada Php 24.00 370 ml Php