Project

Name: Pulze Strategy

Date:
Time:
Duration: 120 min
Quota: 45-54 years, Mixed gender, Pulze Main Brand Users, HT Soloist, Use HT several times a week or more, All to Smoke 5+ HT sticks per day, All to use Pulze device with iD sticks most often

Q7c What is your Q11 Imagine you could travel

Which of the Q6a You mentioned you use heated Q7b How often
Respondent daily anywhere in the world, where
following best Q5 Which of the following products do you tobacco products, please can you let me Q6b Please can you tell me which of the Q7a How long have you do you use your
Resp No. FIRST Gender Age Marital Status Working Status Occupation - Respondent Children and Ages? consumption of would you go, why did you
describes your currently consume? know which of the following devices you following heated tobacco stick brands you been using heated tobacco? (insert device
Name Heated Tobacco choose this place and who would
household income? from Q6)?
Sticks? you bring with you?

b) would never
a)currently use? a)currently use? b)would never use?
use?

All participants should answer

45-54 spontaneously, be articulate,
years - All to code 2, 3 enthusiastic, and very sure of
Even gender split
ensure a
record
All to be average or
All to have children All to be Heated Tobacco soloists (code 3) All to code 4A, all None to reject All to use iD,
good above average income None to reject iD All to code 4 All to code 1 or 2 or 4 - use min 5+ themselves. All to be able to
to use Pulze Pulze Code 1A sticks per day carry a good conversation and
spread of
ages have a strong command of local
language

file:///conversion/tmp/activity_task_scratch/701419438.xls
Project
Name: Pulze Strategy
Date:
Time:
Duration: 120 min
Quota: 45-54 years, Mixed gender, IQOS/ GLO/ Main Brand Users, HT Soloist, Use HT several time

Respondent
Resp No. FIRST Gender Age Marital Status Working Status
Name

45-54
years -
ensure a
Even gender split good record
spread of
ages

2
3

7
ist, Use HT several times a week or more, All to Smoke 5+ HT sticks per day, All to use device and stick brands othe

Which of the
following best
Occupation - Respondent Children and Ages?
describes your
household income?

All to be average or
above average income All to have children
sticks per day, All to use device and stick brands other than Pulze and Id

Q6a You mentioned you use heated

tobacco products, please can you let
Q5 Which of the following products do you Q6b Please can you tell me whic
me know which of the following
currently consume? following heated tobacco stick br
devices you

b) would never
a)currently use? a)currently use?
use?

All to currently
use Heets, Neo,
All to code 1A or EVO, Fiit or
2A, all to use Glo Terea– code
All to be Heated Tobacco soloists (code 3) None to reject
or IQOS – recruit 2A, 3A, 4A 5A
Pulze
4 Glo and 3 IQOS or 6A – aim for
per group a good mix of
market relevant
brands
 Q7c What is your
Q7b How often
daily
b Please can you tell me which of the Q7a How long have you do you use your
consumption of
wing heated tobacco stick brands you been using heated tobacco? (insert device
Heated Tobacco
from Q6)?
Sticks?

b)would never use?

All to code 2, 3
None to reject iD All to code 4 All to code 1 or 2 or 4 - use min 5+
sticks per day
 Q11 Imagine you
could travel
anywhere in the
world, where would
you go, why did you
choose this place and
who would you bring
with you?

All participants
should answer
spontaneously, be
articulate,
enthusiastic, and
very sure of
themselves. All to
be able to carry a
good conversation
and have a strong
command of local
language
Project
Name: Pulze Strategy
Date:
Time:
Duration: 120 min
Quota: 45-54 years, Mixed gender, Pulze or Competitor Users, Dualists, Use HT several times a we

Respondent
Resp No. FIRST Gender Age Marital Status Working Status
Name

45-54
years -
ensure a
Even gender split good record
spread of
ages

2
3

7
e HT several times a week or more, All to Smoke 5+ HT sticks per day, All to use Pulze or competitor devices and sti

Which of the
following best
Occupation - Respondent Children and Ages?
describes your
household income?

All to be average or
above average income All to have children
per day, All to use Pulze or competitor devices and sticks

Q6a You mentioned you use heated

Q5 Which of the following products do you tobacco products, please can you let me
currently consume? know which of the following devices you

b) would never
a)currently use?
use?

All to code 1A, 2A,

3A, 4A or 5A –
All to be Heated Tobacco and Traditional None to reject
Cigarette dualist users (code 3 and 4)
recruit a good mix
Pulze
of brands including
min 2 Pulze
 Q7b How often
Q6b Please can you tell me which of the following Q7a How long have you do you use your
heated tobacco stick brands you been using heated tobacco? (insert device
from Q6)?

a)currently use? b)would never use?

All to currently use

iD, Heets, Neo, EVO,
Fiit or Terea – code
1A, 2A, 3A, 4A, 5A,
None to reject iD All to code 4 All to code 1 or 2
6A – aim for a good
mix of market
relevant brands
including min 2 iD
users
Q7c What is your Q8 How long Q9 On average,
Q9b On average,
daily have you been what is your daily Q9a How often do
what is your daily
consumption of smoking consumption of you smoke tobacco
consumption of
Heated Tobacco combustible tobacco cigarettes?
tobacco cigarettes?
Sticks? cigarettes? cigarettes?

DUALISTS - All DUALISTS - All

All to code 2, 3 to be smoking to be smoking 4+ All to code Several All to be smoking 4+
or 4 - use min 5+ cigarettes for a cigarettes per times a day or more, cigarettes per day,
sticks per day min of 2+ years, day, code 2, 3 or code 1 code 2, 3 or 4,
code 5 4
 Q11 Imagine you
could travel
anywhere in the
world, where would
you go, why did you
choose this place and
who would you bring
with you?

All participants
should answer
spontaneously, be
articulate,
enthusiastic, and
very sure of
themselves. All to
be able to carry a
good conversation
and have a strong
command of local
language
Project
Name: Pulze Strategy
Date:
Time:
Duration: 120 min
Quota: 45-54 years, Mixed gender, FMC Open to HT

Respondent
Resp No. FIRST Gender Age Marital Status Working Status
Name

45-54
years -
ensure a
Even gender split good record
spread of
ages

2
3

7
 Which of the
following best
Occupation - Respondent Children and Ages?
describes your
household income?

All to be average or
above average income All to have children
 Q8 How long Q9 On average,
have you been Q9a How often do what is your daily
Q5 Which of the following products do you
smoking you smoke tobacco consumption of
currently consume?
combustible cigarettes? tobacco
cigarettes? cigarettes?

All to code Traditional Cigarette (code 4), All to be All to be

None to currently use Heated Tobacco smoking All to code Several smoking 4+
products, must not code 3, None to use cigarettes for a times a day or more, cigarettes per
rolling tobacco, none to code 5 min of 2+ years, code 1 day, code 2, 3 or
code 5 4
 Q11 Imagine you
Q10 Which of the could travel
following statement anywhere in the
best describes your world, where would
experience with you go, why did you
heated tobacco choose this place and
products? who would you bring
with you?

All participants
should answer
spontaneously, be
articulate,
All to be open to enthusiastic, and
trying heated very sure of
tobacco in the future themselves. All to
– all to code 2 be able to carry a
good conversation
and have a strong
command of local
language
Project
Name: Pulze Strategy
Date:
Time:
Duration: 120 min
Quota: 35-44 years, Mixed gender, Pulze Main Brand Users, HT Soloist, Use HT several times a we

Respondent
Resp No. FIRST Gender Age Marital Status Working Status
Name

35-44
years -
ensure a
Even gender split good record
spread of
ages

2
3

7
T several times a week or more, All to Smoke 5+ HT sticks per day, All to use Pulze device with iD sticks most often

Which of the
following best
Occupation - Respondent Children and Ages?
describes your
household income?

All to be average or
above average income All to have children
r day, All to use Pulze device with iD sticks most often

Q6a You mentioned you use heated

Q5 Which of the following products do you tobacco products, please can you let me Q6b Please can you tell me wh
currently consume? know which of the following devices you following heated tobacco stick b

b) would never
a)currently use? a)currently use?
use?

All to be Heated Tobacco soloists (code 3) All to code 4A, all None to reject All to use iD,
to use Pulze Pulze Code 1A
 Q7c What is your
Q7b How often
daily
b Please can you tell me which of the Q7a How long have you do you use your
consumption of
wing heated tobacco stick brands you been using heated tobacco? (insert device
Heated Tobacco
from Q6)?
Sticks?

b)would never use?

All to code 2, 3
None to reject iD All to code 4 All to code 1 or 2 or 4 - use min 5+
sticks per day
 Q11 Imagine you could travel
anywhere in the world, where
would you go, why did you
choose this place and who would
you bring with you?

All participants should answer

spontaneously, be articulate,
enthusiastic, and very sure of
themselves. All to be able to
carry a good conversation and
have a strong command of local
language
Project
Name: Pulze Strategy
Date:
Time:
Duration: 120 min
Quota: 35-44 years, Mixed gender, IQOS/ GLO/ Main Brand Users, HT Soloist, Use HT several t

Respondent
Resp No. FIRST Gender Age Marital Status Working Status
Name

35-44
years -
ensure a
Even gender split good record
spread of
ages

3
4

7
ist, Use HT several times a week or more, All to Smoke 5+ HT sticks per day, All to use device and stick brands o

Which of the
following best
Occupation - Respondent Children and Ages?
describes your
household income?

All to be average or
above average income All to have children
sticks per day, All to use device and stick brands other than Pulze and Id

Q6a You mentioned you use heated

tobacco products, please can you let
Q5 Which of the following products do you Q6b Please can you tell me w
me know which of the following
currently consume? following heated tobacco stick
devices you

b) would never
a)currently use? a)currently use?
use?

All to currently
use Heets, Neo,
All to code 1A or EVO, Fiit or
2A, all to use Glo Terea– code
All to be Heated Tobacco soloists (code 3) None to reject
or IQOS – recruit 2A, 3A, 4A 5A
Pulze
4 Glo and 3 IQOS or 6A – aim for
per group a good mix of
market relevant
brands
 Q7c What is your
Q7b How often
daily
b Please can you tell me which of the Q7a How long have you do you use your
consumption of
wing heated tobacco stick brands you been using heated tobacco? (insert device
Heated Tobacco
from Q6)?
Sticks?

b)would never use?

All to code 2, 3
None to reject iD All to code 4 All to code 1 or 2 or 4 - use min 5+
sticks per day
 Q11 Imagine you
could travel
anywhere in the
world, where would
you go, why did you
choose this place and
who would you bring
with you?

All participants
should answer
spontaneously, be
articulate,
enthusiastic, and
very sure of
themselves. All to
be able to carry a
good conversation
and have a strong
command of local
language
Project
Name: Pulze Strategy
Date:
Time:
Duration: 120 min
Quota: 35-44 years, Mixed gender, Pulze or Competitor Users, Dualists, Use HT several times a we

Respondent
Resp No. FIRST Gender Age Marital Status Working Status
Name

35-44
years -
ensure a
Even gender split good record
spread of
ages

2
3

7
e HT several times a week or more, All to Smoke 5+ HT sticks per day, All to use Pulze or competitor devices and sti

Which of the
following best
Occupation - Respondent Children and Ages?
describes your
household income?

All to be average or
above average income All to have children
per day, All to use Pulze or competitor devices and sticks

Q6a You mentioned you use heated

Q5 Which of the following products do you tobacco products, please can you let me
currently consume? know which of the following devices you

b) would never
a)currently use?
use?

All to code 1A, 2A,

3A, 4A or 5A –
All to be Heated Tobacco and Traditional None to reject
Cigarette dualist users (code 3 and 4)
recruit a good mix
Pulze
of brands including
min 2 Pulze
 Q7b How often
Q6b Please can you tell me which of the following Q7a How long have you do you use your
heated tobacco stick brands you been using heated tobacco? (insert device
from Q6)?

a)currently use? b)would never use?

All to currently use

iD, Heets, Neo, EVO,
Fiit or Terea – code
1A, 2A, 3A, 4A, 5A,
None to reject iD All to code 4 All to code 1 or 2
6A – aim for a good
mix of market
relevant brands
including min 2 iD
users
Q7c What is your Q8 How long Q9 On average,
Q9b On average,
daily have you been what is your daily Q9a How often do
what is your daily
consumption of smoking consumption of you smoke tobacco
consumption of
Heated Tobacco combustible tobacco cigarettes?
tobacco cigarettes?
Sticks? cigarettes? cigarettes?

DUALISTS - All DUALISTS - All

All to code 2, 3 to be smoking to be smoking 4+ All to code Several All to be smoking 4+
or 4 - use min 5+ cigarettes for a cigarettes per times a day or more, cigarettes per day,
sticks per day min of 2+ years, day, code 2, 3 or code 1 code 2, 3 or 4,
code 5 4
 Q11 Imagine you
could travel
anywhere in the
world, where would
you go, why did you
choose this place and
who would you bring
with you?

All participants
should answer
spontaneously, be
articulate,
enthusiastic, and
very sure of
themselves. All to
be able to carry a
good conversation
and have a strong
command of local
language
Project
Name: Pulze Strategy
Date:
Time:
Duration: 120 min
Quota: 35-44 years, Mixed gender, FMC Open to HT

Respondent
Resp No. FIRST Gender Age Marital Status Working Status
Name

35-44
years -
ensure a
Even gender split good record
spread of
ages

2
3

7
 Which of the
following best
Occupation - Respondent Children and Ages?
describes your
household income?

All to be average or
above average income All to have children
 Q8 How long Q9 On average,
have you been Q9a How often do what is your daily
Q5 Which of the following products do you
smoking you smoke tobacco consumption of
currently consume?
combustible cigarettes? tobacco
cigarettes? cigarettes?

All to code Traditional Cigarette (code 4), All to be All to be

None to currently use Heated Tobacco smoking All to code Several smoking 4+
products, must not code 3, None to use cigarettes for a times a day or more, cigarettes per
rolling tobacco, none to code 5 min of 2+ years, code 1 day, code 2, 3 or
code 5 4
 Q11 Imagine you
Q10 Which of the could travel
following statement anywhere in the
best describes your world, where would
experience with you go, why did you
heated tobacco choose this place and
products? who would you bring
with you?

All participants
should answer
spontaneously, be
articulate,
All to be open to enthusiastic, and
trying heated very sure of
tobacco in the future themselves. All to
– all to code 2 be able to carry a
good conversation
and have a strong
command of local
language