Business Development Planning

Proposed by:- Firza (BD Manager)

Team Member:-

1. Firza / Zul - Content writer

2. Carlos / Zul / Firdaus - Strategy, research and ads management
3. Adil - Graphic Designer / Video creator
4. Marketing - Marketplace
1. Seller/Merchant – RM ?

Objective –

1. To Increase Dropship & Seller participation by at least 88%

a. To Set benchmark of Ipoh Campaign
b. To Utilized databased and increase new registration
c. To set branding & market placement
 All Outlet All Outlet All Outlet All Outlet All Outlet Remarks
Date July August September October November
Target ?k ?k ?k ?k ?k
Registration
Target New 50 100 130 130 150
Registration
(Buyer)
Theme Eid (Hajj) Nationalism Patriotism Maulidur Rasul Deepavali / Back to
School pre-Campaign
Duration 29 Days 31 Days 16 Days 19 Days 30 Days
Items + All Groceries & + Running on Normal + To highlight – Online + Running on Discount + To highlight –
Homeware (running on & Member Price marketplace & Food Household Items
+ 10.10 Promo
Normal & Member Delivery
Price) + To highlight -
+ To highlight - Reusable/Recycled
Noritake, Corelle, Product (Norwex,
+ To highlight - Nutella, Tefal, ProCook Tableware, etc2)
Coles, Barista, Pancake,
Kelloggs, Kurma &
Vendor items + Bump sale on slow
moving item
Promo One Stop Centre for +To urge vendor to + Lower Fees +Countdown + Cipta Slogan Raya -
Online Halal Hub join in with sale price / Deepavali
+ Lower Service + Wheel of Fortune
FREE Delivery KV
+To urge vendor to join Charge + Combo items
in +Tableware
+Faster Delivery +Minimum Delivery
+Focusing on Bakery +Cabutan bertuah - Order
+ Free Postage
items & Teka & Menang
Ipoh(KIV) + Flash Sale
Tableware/Kitchenware

Strategy - All assets available - All assets available - All assets available - All assets available - All assets available

+ Eid mood + Hari Kemerdekaan + Video ads + Posters + Video ads

Mood
+ Highlight issues, trend + Posters + Guerrilla Marketing / + Posters
& sentiment (eg:- Kuih + Video ads Troll / Up-Trend
Raya baking/Raya
preparation/mood + Posters + Play with issues & + Guerrilla Marketing /
upheld) sentiment Troll / Up-Trend
+ Guerrilla Marketing /
(eg:- Cantikkan rumah Trol / Up-Trend
dengan tableware
+ Sentiment
baru/Lengkapkan Raya
dengan
pembaharuan/Raya
bergaya)
 Division of work (August)
1. Firza / Zul - Content writer
25 July-8 August 2021
- Write a story for Online
Marketplace. Related to our
product(Hudhud.my). Seo
friendly.
- Prepare content in form of
videos or pictures related to fast
devliery & platform including our
product in it.
- Marketing kit finalization
8-15 August 2021
- Post story related to Perak/Ipoh
culture. Related to our product.
Seo friendly.
- Prepare content in form of
videos or pictures including our
product in it
- To work with Azfar Badrul (KIV)
16-22 August 2021 23-31 August 2021
- Story for Ipoh Moment - Results posting
- Include nostalgic Ipoh from - Door to door marketing
previous year to create
engagement with customer
- Make a video for related to
Perak & Delivery
2. Carlos / Zul / Firdaus – Strategy, research and ads management

Week 1 Week 2 Week 3 Week 4 Week 5

Create hype for marketplace & delivery
1.target people with streetfood, restaurant,
baking, bakeries, cooking as interest
2.Uses relevent seo words. (delivery,
marketplace, bazaar, problem solving)
3.Get ads approved for campaign earlier
4. Find and join relevent FB group
Daily prayers time, recipe sharing
To promote buying gifts for parent, refurbish house look (e.g Corelle set, tableware,
homeware), Push video content
1.push homeware & tableware product (morning), push groceries and foods item using
relevent hashtag #foodporn (evening)
2.target 26- 40 age women for homeware product , 23 – 40 for groceries and foods
3. experiment on posting before, during and after time

KPI - Content-
Reach 1.6M In total on Facebook(paid and organic) Focus on platform & delivery related content. Take advantage of trending
Increase Instagram reach by 20% words, tags, hashtag.

People - Channel-
Food & Groceries Facebook ( FB Ads, FB Shop, Cybertrooper)
20 to 45 years old, Interest in baking, cooking, bakeries Instagram (FB Ads)
Primary Location ( Perak), Secondary Location ( Selangor) Malaysia exc. Blast.my & Newsletter (Database for targeted message. Ex Nearby
Sabah Sarawak) customer encourage walk in, Other push website purchase)
Cybertrooper.com
Homeware & Dinnerware
20 – 45 years old, interest in food, delivery, marketplace Marketing Budget – 6% of target
Primary Location ( Klang valley), Secondary Location (Malaysia / Ipoh) High
Value Spending Sales Target end of July 2021 = RM?
Ads Budget 2% - RM?
3. Adil – Graphic Designer

1. Week 1
a. Awareness poster for all groceries and streetfood.
b. Halal catalogue poster/brochure.
c. Highlight awareness poster product (eg Nutella, Coles, Barista, Pancake, Kelloggs, Kurma & Vendor items).
d. Vendor announcement poster.
e. Groceries product for recipe poster related with Raya mood.

2. Week 2
a. Theme awareness poster for all restaurant
b. Highlight awareness poster product
c. Contest poster for Cabutan bertuah - Teka & Menang

3. Week 3
a. Catalogue poster.
b. Opening countdown poster.

4. Week 4
a. Tips / Awareness Poster
b. Vendor awareness poster.
c. Recipe awareness poster related with Ipoh vibe.
d. Fact about Ipoh poster.

5. Week 5
a. #KitaJagaKita theme awareness poster.
b. Highlight awareness poster product
c. Delivery Ipoh vibe awareness poster.
d. Posters on highlighted items
4. Marketing Team - Content creator / Marketplace
June/July Week 1
Throw Corelle (e.g Frisbee)
Facebook Live (Campaign
Awareness)
Content
Kitchenware that is suitable
for Raya
Promote Free Delivery
(Klang Valley only)
Week 2 Week 3 Week 4
Hari Raya at HudHud
Interview with staff about
Items Awareness (Interview customer during
current issues
Delivery)
Branch Tour (Interview
Promote baking goods by
Favorite Raya foods using branch managers and ask
baking simple kuih that uses
Available Kitchenware about branch preparation for
Nutella/Biscoff
Raya sales)
Instagram & Facebook Live
Instagram Live (Awareness Facebook Live (Campaign
(Awareness Campaign
Campaign) Awareness)
wearing baju raya)
Promote Delivery Fleet